Your Wednesday Daily PR Brief is here! - May 24, 2023
Read some of today's best PR and Comms industry news clips:
Turn heads and earn headlines: Q&A with NPR's Steve Drummond (PR Daily - May 23, 2023)
Top Amazon PR Exec Cory Shields Out (The Hollywood Reporter - May 24, 2023)
CEOs, Rank & File Differ on Racial Progress (O'Dwyer's - May 23, 2023)
Highlights from Ragan's 'Council Career Conversations' series (Ragan Communications - May 24, 2023) [VIDEO]
Understanding a Lawsuit News Flow for Optimum Communications Strategy (PRNEWS - May 24, 2023)
Deconstructing: Artificial Intelligence Regulation (Institute for Public Relations - May 17, 2023) [Links to PDF]
5 steps for developing a solid business plan for your PR agency (Agility PR Solutions - May 23, 2023)
The best media pitch is a story that's already done (Axia Public Relations - May 24, 2023)
"We Evolve" – Women in Communication (Culpwrit - May 23, 2023)
Balancing AI with a human approach to reputation shaping (Firefly Communications - May 24, 2023)
AMEC Summit: "The Value Of Comms To Ukraine Is More Than Sales, It's About Life & Dignity" (PRovoke Media - May 24, 2023)
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Summary Section:
Turn heads and earn headlines: Q&A with NPR's Steve Drummond
By Brian Pittman
PR Daily - May 23, 2023
Want to stand out in today’s busy news cycle? Dig into these quick insights from NPR’s Steve Drummond on the media’s changing landscape—plus how to keep the love alive with the press.
Top Amazon PR Exec Cory Shields Out
By Lesley Goldberg
The Hollywood Reporter - May 24, 2023
Cory Shields, the vp public relations for studios and digital video at Amazon, is out at the streamer after a three-year run overseeing the entire department for the streamer.
CEOs, Rank & File Differ on Racial Progress
By Steve Barnes
O'Dwyer's - May 23, 2023
A majority of corporate executives say that businesses have made progress toward addressing racism and racial inequalities, but according to the latest Edelman Trust Barometer Special Report, a lot of the people who report to them do not agree.
Highlights from Ragan's 'Council Career Conversations' series [VIDEO]
By Sean Devlin
Ragan Communications - May 24, 2023
The episode of the series features Melissa Hasson, director of corporate affairs at Amgen. We touched on her recommendations for leaders on the rise in comms and about some of the early career pivots she made.
Understanding a Lawsuit News Flow for Optimum Communications Strategy
By Thom Weidlich
PRNEWS - May 24, 2023
A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.
Deconstructing: Artificial Intelligence Regulation [Links to PDF]
By Cayce Myers, Ph.D., LL.M., J.D., APR
Institute for Public Relations - May 17, 2023
The power of generative artificial intelligence has sent both awe and fear for those with knowledge-based careers, such as public relations. Looking at the trade presses and seminars in the field, the issue of how do we use artificial intelligence (AI), how does AI help us with communication strategy, and how will AI potentially make public relations practitioners obsolete, are common questions.
5 steps for developing a solid business plan for your PR agency
By Austin Andrukaitis
Agility PR Solutions - May 23, 2023
There's more to running a PR agency than just PR know-how and a business idea. You need to know your market, plan your company's business model, and create a comprehensive plan that your agency must follow.
The best media pitch is a story that's already done
By Lindsey Chastain
Axia Public Relations - May 24, 2023
See how your company can get the attention of media outlets you're pitching stories to by sending them complete media pitches.
"We Evolve" – Women in Communication
By Siona Chibber
Culpwrit - May 23, 2023
Five established women leaders of the communication field recently shared their candid views on careers and tips for successful leadership with DePaul University communication students from PR and advertising courses of Nina Abnee and Ron Culp as well as several DePaul PRSSA leaders.
Balancing AI with a human approach to reputation shaping
By Alexandra Kourakis
Firefly Communications - May 24, 2023
As AI creeps further into our lives, how can we ensure that reputation shaping remains human-centred?
AMEC Summit: "The Value Of Comms To Ukraine Is More Than Sales, It's About Life & Dignity"
By Maja Pawinska Sims
PRovoke Media - May 24, 2023
PR Army co-founder Julia Petryk spoke about how communications has been used to respond to Russia's invasion, and lessons from her experience since the start of the war.
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