Good Thursday! Peruse your Daily PR Brief - May 25, 2023
Read some of today's best PR and Comms industry news clips:
A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences (Xenophon Strategies - May 24, 2023)
State of the Media 2023 According to Propel Media Barometer (Spin Sucks - May 25, 2023)
19 Agency Pros' Tips To Help Rookies Reach Their Same Level Of Success (Forbes - May 24, 2023)
Brands bounce back after scandal (Axios - May 25, 2023)
How the new leader of The Hill, NewsNation views politics, PR and media success (PR Daily - May 25, 2023)
Why Measuring Internal Communication Matters: Insights and Strategies for Better Results (Institute for Public Relations - May 24, 2023)
Good PR awards to Confused.com, farmers and Meta - but Meta also gets a Bad PR award (PRmoment (UK) - May 24, 2023)
5 ways PR can step up its service level—and boost the bottom line—through client collaboration (Agility PR Solutions - May 25, 2023)
Work-Life Balance Is Top Priority For Agency Employees On Both Sides Of Atlantic (PRovoke Media - May 25, 2023)
Speeding row creates car crash interviews (Media First (UK) - May 25, 2023)
Navigating the Hype: Agencies in the Age of Tech Whiplash (Meltwater - May 25, 2023)
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Summary Section:
A Nudge Here, A Nudge There: How PR Pros Use Nudging to Influence Audiences
By Paige Comish
Xenophon Strategies - May 24, 2023
Whether using nudging to influence stakeholders to support a client's charitable cause, sign a petition, or be influenced to buy a client’s product, nudges are very useful in achieving desired outcomes for public relations professionals.
State of the Media 2023 According to Propel Media Barometer
By Zach Cutler
Spin Sucks - May 25, 2023
Propel’s Q2 2023 Media Barometer is out and Zach Cutler shares a state of the media, highlighting the changes that PR pros should have on their radar.
19 Agency Pros' Tips To Help Rookies Reach Their Same Level Of Success
By Forbes Agency Council
Forbes - May 24, 2023
Studying the journeys of those who have found success in the field you’re entering can help you gain valuable insights as you learn from their triumphs and challenges.
Brands bounce back after scandal
By Eleanor Hawkins
Axios - May 25, 2023
Scandalized brands are slowly bouncing back, this year's Axios Harris Poll 100 reputation rankings find. Why it matters: No corporation, brand or leader is immune to crises, and rebuilding trust among consumers, shareholders and employees takes years of concerted communication campaigns.
How the new leader of The Hill, NewsNation views politics, PR and media success
By Allison Carter
PR Daily - May 25, 2023
It's been a rocky 21st century for the news media, and the last year hasn't offered any reprieve. Media organizations old and new have seen layoffs and bankruptcies — and some have just closed shop altogether. Add that to a deeply polarized landscape where journalists themselves often become the story, a looming election and it's a daunting time to take the helm of a political news organization. But that's exactly where Joe Ruffolo, senior vice president and general manager for The Hill and NewsNation Digital, finds himself.
Why Measuring Internal Communication Matters: Insights and Strategies for Better Results
By Aniisu K. Verghese
Institute for Public Relations - May 24, 2023
Internal Communication is an essential part of any organization's success. It is the backbone of a company's culture and its ability to drive performance, engagement, and commitment among employees. However, measuring the effectiveness of internal communication has often been ignored or considered unimportant due to various reasons such as lack of resources, time, and effort.
Good PR awards to Confused.com, farmers and Meta - but Meta also gets a Bad PR award
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - May 24, 2023
Here we are again and wow is it a packed week in the world of PR. So many ups and downs but overall, it feels like a strong week for the UK comms sector.
5 ways PR can step up its service level—and boost the bottom line—through client collaboration
By Grace Lau
Agility PR Solutions - May 25, 2023
With more and more PR agencies cropping up, it can prove hard for agencies to protect their competitive edge and improve their bottom line. Yesterday's strategies are becoming obsolete almost overnight, increasing the pressure on PR leaders to come up with new strategies and ideas to help their agency thrive in such a challenging landscape.
Work-Life Balance Is Top Priority For Agency Employees On Both Sides Of Atlantic
By Paul Holmes
PRovoke Media - May 25, 2023
There are two things that public relations agency employees on both sides of the Atlantic value more than financial compensation, according to our Best Agencies to Work For research: work-life balance is one, and their agencies' people and co-workers is the other.
Speeding row creates car crash interviews
By Adam Fisher
Media First (UK) - May 25, 2023
What can you learn from the Home Secretary's speeding row? We take a look at how she handled media questions about the incident.
Navigating the Hype: Agencies in the Age of Tech Whiplash
By Lance Concannon
Meltwater - May 25, 2023
Part of a PR and marketing agency's job is to keep one eye on the horizon to understand emerging trends and technologies, and to help stretched clients understand where best to focus their resources. But how do you avoid the duds?
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