Hi, please enjoy Tuesday's Daily PR Brief - May 30, 2023
Read some of today's best PR and Comms industry news clips:
Ten Tips for PR Pros and Marketers for Writing Powerful Survey Press Releases (PR Newswire - May 30, 2023)
Why PR Should Own the Metaverse (PRNEWS - May 30, 2023)
S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a 'Thoughtful Communication Plan' (PRSay - May 26, 2023)
Using Online Reviews to Evolve Your Earned Media Efforts (Spin Sucks - May 30, 2023)
19 Big Errors For Companies To Avoid In Their Social Media Management (Forbes - May 30, 2023)
4 tips on writing opening sentences from 2023's Pulitzer Prize winners (PR Daily - May 30, 2023)
Closing the gap between PR and academia (Influence (UK) - May 30, 2023)
Dissecting the media pitch: Best practices to follow, and 5 examples to emulate (Agility PR Solutions - May 26, 2023)
How to ethically use AI in public relations (Axia Public Relations - May 30, 2023) [VIDEO]
What media layoffs mean to PR professionals (Landis Communications - May 30, 2023)
'Secret Slowdown' Threatens PR Firms After Buoyant Growth (PRovoke Media (UK) - May 30, 2023)
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Summary Section:
Ten Tips for PR Pros and Marketers for Writing Powerful Survey Press Releases
By Researchscape International
PR Newswire - May 30, 2023
Surveys are a proven and cost-effective method of generating publicity for organizations yet many public relations professionals and marketers struggle with creating and maximizing coverage when doing survey work. Survey-research consultancy Researchscape International, which has helped hundreds of organizations to draft, field and provide statistically projectable newsmaker surveys, has crafted a list of 10 tips to improve the effectiveness of your survey projects.
Why PR Should Own the Metaverse
By Douglas Simon
PRNEWS - May 30, 2023
PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.
S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a 'Thoughtful Communication Plan'
PRSay - May 26, 2023
"Whenever we get into any crisis moment, the guiding principles for us are compassion and action," said Linda Rutherford, chief administration and communications officer for Southwest Airlines. "Who are the involved audiences, what's going on with them and how can we show movement?"
Using Online Reviews to Evolve Your Earned Media Efforts
By Gini Dietrich
Spin Sucks - May 30, 2023
Earned media isn’t as trusted as it once was, and online reviews have upended where people go for advice, which provide a great opportunity for PR pros.
19 Big Errors For Companies To Avoid In Their Social Media Management
By Forbes Communications Council
Forbes - May 30, 2023
Posting branded content daily might seem fairly simple, but there is a lot more involved in developing a strong social media presence for a company.
4 tips on writing opening sentences from 2023's Pulitzer Prize winners
By Tom Corfman
PR Daily - May 30, 2023
What’s the purpose of the first sentence? To make sure you get to the second.
Closing the gap between PR and academia
By Sanjana Jadhav
Influence (UK) - May 30, 2023
What happened when public relations professionals and academia came together to discuss the academic-practitioner divide and the PR industry's role in society?
Dissecting the media pitch: Best practices to follow, and 5 examples to emulate
By Althea Storm
Agility PR Solutions - May 26, 2023
A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won't get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter's interest in your story and compel them to cover it.
How to ethically use AI in public relations [VIDEO]
By Jacob McKimm
Axia Public Relations - May 30, 2023
See how and why your company needs to ethically use artificial intelligence when creating material for public relations.
What media layoffs mean to PR professionals
By Brianne Murphy Miller
Landis Communications - May 30, 2023
The reduction in working journalists is significantly impacting PR professionals. They must adapt to the new reality in order to succeed.
'Secret Slowdown' Threatens PR Firms After Buoyant Growth
By Arun Sudhaman
PRovoke Media (UK) - May 30, 2023
From ghosting clients to ghosts in the machine, the communications sector has much to contend with, despite the rosy picture painted by this year's Global Agency Rankings.
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