Greetings! Your Wednesday Daily PR Brief is here - May 31, 2023

Read some of today's best PR and Comms industry news clips:
Does Working From Home Work for PR and Marketing Agencies (Meltwater - May 31, 2023)
PR's Top Pros Talk: Troy Blackwell (O'Dwyer's - May 31, 2023) [VIDEO]
7 new social media features you need to know this week (PR Daily - May 30, 2023)
LGBTQ+ Comms Must Start Internally and Be a Year-Round Effort (PRNEWS - May 29, 2023)
Emotional Data Helps Marketers Understand, Integrate Multicultural Audiences (PRSay - May 30, 2023)
Purpose Over Profits: The Key To Gen Z And Future Generations (Forbes - May 31, 2023)
Six key themes from AMEC's Measurement Summit 2023 (PRmoment (UK) - May 30, 2023) [PODCAST]
7 ways you can improve internal efficiency at your PR firm (Agility PR Solutions - May 31, 2023)
The Transformative Power of AI in Crisis Communications (CIPR Crisis Communications Network - May 29, 2023)
17 Top Tips CEOs Can Use To Explain External Events Impacting Business (Forbes - May 26, 2023)
7 Content Marketing Mistakes to Avoid (Mention - May 31, 2023)
Your Blog Shouldn't Be Written by AI (Influence and Co. - May 31, 2023)
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Summary Section:
Does Working From Home Work for PR and Marketing Agencies
By Lance Concannon
Meltwater - May 31, 2023
The shift to remote working has impacted many industries, but how has it affected the traditional PR agency dynamic, which has always relied on a buzzy, creative, and collaborative working environment?
PR's Top Pros Talk: Troy Blackwell [VIDEO]
By Steve Barnes
O'Dwyer's - May 31, 2023
As the director of press and spokesperson for the Peace Corps, Troy Blackwell is the organization's principal point of contact for media, generating coverage across 64 posts around the world. Keeping up with that broad range of audiences in a rapidly changing media environment, he tells Doug Simon, requires "navigating change in a couple of different ways."
7 new social media features you need to know this week
By Sherri Kolade
PR Daily - May 30, 2023
After a long weekend, it's time to get back to it, PR pros! A lot happened in the realm of social media. Some updates include new search support for Twitter lists, Meta getting fashionable with Ray-Ban Stories and more.
LGBTQ+ Comms Must Start Internally and Be a Year-Round Effort
By Erika Bradbury
PRNEWS - May 29, 2023
Ahead of Pride Month, PRNEWS caught up with Ben Finzel, Founder of RENEWPR and The Change Agencies; Kevin Wong, SVP of Communications, The Trevor Project; Ben Dorf, VP Marketing and Comms, The Ad Council; and Cathy Renna, Communications Director, National LGBTQ Task Force. In a wide-ranging conversation, we discussed the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.
Emotional Data Helps Marketers Understand, Integrate Multicultural Audiences
By Julie Harkavy Fisher and Armando Azarloza
PRSay - May 30, 2023
In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it's crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means.
Purpose Over Profits: The Key To Gen Z And Future Generations
By Jonathan Shroyer, Chief CX Innovation Officer at Arise Virtual Solutions
Forbes - May 31, 2023
The rise of Gen Z and younger generations in the workforce is reshaping the way businesses work. With different values, priorities and expectations, these younger generations require a different approach; no longer is it enough to be a company purely seeking profits. Now, companies need to be in pursuit of a purpose. Companies that fail to adapt risk being left behind, as young consumers and employees demand more than just profit and productivity.
Six key themes from AMEC's Measurement Summit 2023 [PODCAST]
By Ben Smith
PRmoment (UK) - May 30, 2023
On the show today we're revealing the six key themes from AMEC's Measurement Summit 2023. To reveal those trends we have Steph Bridgeman, founder of Experienced Media Analysts and Richard Bagnall who is a co-managing partner of Carma. Both Steph and Richard are AMEC Board Directors.
7 ways you can improve internal efficiency at your PR firm
By Emily Roberts
Agility PR Solutions - May 31, 2023
We all know the main purpose of a PR firm is to help other organizations manage their public image and reputation. A lot of the time, this is done through improving their communication and allowing their voice to come through in a more authentic way.
The Transformative Power of AI in Crisis Communications
By CIPR Crisis Comms
CIPR Crisis Communications Network - May 29, 2023
The following blog post was inspired by the Network's recent webinar on AI and crisis communication. ChapGPT was used and the prompt given was: Can you write a 1,000-word blog post on the impact AI will have on crisis communications?
17 Top Tips CEOs Can Use To Explain External Events Impacting Business
By Forbes Communications Council
Forbes - May 26, 2023
When external circumstances could impact internal operations, it is important for a CEO to understand what the top priorities are in terms of employee communication.
7 Content Marketing Mistakes to Avoid
By Aaron Middleton
Mention - May 31, 2023
As a content writer, you might not be aware that you are making these seven content marketing mistakes. Here's how to identify and avoid them.
Your Blog Shouldn't Be Written by AI
By Lauren Tellman
Influence and Co. - May 31, 2023
Relying entirely on AI to write blog content is a mistake that can have a detrimental impact on content marketing success.
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