Hi! Peruse your Friday Daily PR Brief - June 2, 2023
Read some of today's best PR and Comms industry news clips:
5 PR client contract-management tips to ensure you get paid (Agility PR Solutions - June 1, 2023)
Is Generative AI A Friend Or Foe To PR Practitioners? (Forbes - June 2, 2023)
Brands benefit from strong corporate cultures, Axios Harris 100 Poll finds (Axios - June 1, 2023)
The Friday Reporter: The Hill's Alex Rosenwald (PR Daily - May 26, 2023) [PODCAST]
Establishing Media Relations in a Foreign Market (PRNEWS - June 1, 2023)
Most Americans Know of ChatGPT, but Few Have Tried It, Surveys Find (PRSay - May 31, 2023)
4 Ways Mentorship Can Shape Your Communication Style (Forbes - June 2, 2023)
Share of Voice in PR: How to Calculate Your Brand SOV (Prowly - May 31, 2023)
Taking Action While Navigating Public Opinion And Political Rhetoric (PRovoke Media - June 1, 2023)
Are fake and paid reviews good for the PR industry? (Influence (UK) - May 31, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
5 PR client contract-management tips to ensure you get paid
By Xavier James
Agility PR Solutions - June 1, 2023
Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities.
Is Generative AI A Friend Or Foe To PR Practitioners?
By Molly Mulloy
Forbes - June 2, 2023
The capabilities of AI are impressive and guaranteed to advance at light speed, but don’t hang your communications hats up just yet.
Brands benefit from strong corporate cultures, Axios Harris 100 Poll finds
By Eleanor Hawkins
Axios - June 1, 2023
A company's employer brand — the way its culture and employee experience is perceived — has a major impact on its overall reputation.
The Friday Reporter: The Hill's Alex Rosenwald [PODCAST]
PR Daily - May 26, 2023
Alex Rosenwald is the senior director of communications for The Hill at a time when the publication is building a media empire.
Establishing Media Relations in a Foreign Market
By Karnika Bahuguna
PRNEWS - June 1, 2023
Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.
Most Americans Know of ChatGPT, but Few Have Tried It, Surveys Find
PRSay - May 31, 2023
About six-in-ten U.S. adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center.
4 Ways Mentorship Can Shape Your Communication Style
By Niki Hall, Chief Marketing Officer at Contentsquare
Forbes - June 2, 2023
Important lessons can come from all directions, and it’s important to remain open to learning from others, regardless of their age or title.
Share of Voice in PR: How to Calculate Your Brand SOV
By Gina Nowicki
Prowly - May 31, 2023
PR success is best confirmed through careful PR measurement, and a brand's share of voice is one of these key measurements.
Taking Action While Navigating Public Opinion And Political Rhetoric
By Megan Miller
PRovoke Media - June 1, 2023
Global Strategy Group’s Tanya Meck talks about protecting your brand — and remaining vocal — in a divisive political environment.
Are fake and paid reviews good for the PR industry?
By Peter Ibbetson
Influence (UK) - May 31, 2023
‘Fake reviews’. It is a phrase that unfortunately is familiar to many of us, either as PR professionals or as consumers. But how are these reviews influencing the way consumers trust traditional journalism, social media, and sites such as Trustpilot and Amazon? And can they – and should they – be used by PR professionals to enhance the profile of clients?
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.