Good day! Enjoy Tuesday's Daily PR Brief - June 6, 2023

Read some of today's best PR and Comms industry news clips:
PR's Top Pros Talk: Sarah Berman (O'Dwyer's - June 5, 2023) [VIDEO]
One PR agency's framework for AI use (PR Daily - June 5, 2023)
Top Tips for Elevating Your Client's Social Media Presence (PRNEWS - June 5, 2023)
How to Live the Golden Rule In the Communications Business (Spin Sucks - June 6, 2023)
20 Steps Agency Leaders Can Take To Improve Team-Client Communication (Forbes - June 6, 2023)
New events industry study finds in-person attendees have returned, but ROI challenges persist (Agility PR Solutions - June 6, 2023)
Eight Comms Pros Share Must-Have Features In Customer Service Chatbots (Forbes - June 2, 2023)
Headliners: Arent Jan Hesselink (PRovoke Media - June 2, 2023)
What PR pros can learn from Marilyn Monroe (Media Update (South Africa) - June 6, 2023)
What does generative AI use in PR look like? (Sword and the Script - June 6, 2023)
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Summary Section:
PR's Top Pros Talk: Sarah Berman [VIDEO]
By Steve Barnes
O'Dwyer's - June 5, 2023
The metaverse "is an incredibly valuable tool and one that is not a fad," The Berman Group president Sarah Berman tells Doug Simon.
One PR agency's framework for AI use
By Parry Headrick and Dave Dykes
PR Daily - June 5, 2023
Artificial intelligence and the technology solutions it powers have, without a doubt, changed the communications industry permanently. The introduction of these technologies to the marketing industry has produced an avalanche of consequences, both objectively good and bad, that leaves many looking for guidance on how to proceed with or without AI.
Top Tips for Elevating Your Client's Social Media Presence
By Attiya Ali
PRNEWS - June 5, 2023
For PR and communications professionals, it's critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.
How to Live the Golden Rule In the Communications Business
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 6, 2023
There may be times, even times that it's deserved, that you may want to blow up at another professional, but it's good to always live by the Golden Rule.
20 Steps Agency Leaders Can Take To Improve Team-Client Communication
By Forbes Agency Council
Forbes - June 6, 2023
Fostering clear, open lines of communication between your team and your agency’s clients is vital for delivering exceptional results and building long-term partnerships.
New events industry study finds in-person attendees have returned, but ROI challenges persist
By Richard Carufel
Agility PR Solutions - June 6, 2023
Like so many other things, in-person business events took a near-fatal blow during the pandemic, and in the resulting virtual era, many wondered if they would ever return at all, not to mention return to its glory days of being a significant business-generating strategy and networking opportunity. But according to new research from events industry firm Freeman, physical events are now back and attendees have officially returned.
Eight Comms Pros Share Must-Have Features In Customer Service Chatbots
By Forbes Communications Council
Forbes - June 2, 2023
With recent advances in the capabilities of artificial intelligence tools, many more businesses may be considering jumping on the chatbot bandwagon.
Headliners: Arent Jan Hesselink
By Maja Pawinska Sims
PRovoke Media - June 2, 2023
In the latest instalment of our series of conversations with PR leaders who have hit the PRovoke Media headlines, we speak to AJ Hesselink, Edelman's new EMEA CEO.
What PR pros can learn from Marilyn Monroe
By Alrika Möller
Media Update (South Africa) - June 6, 2023
Marilyn Monroe had a film career that we talk about to this day. How can we not? One thing we often miss or don`t necessarily expect from the films are public relations tips and lessons. If you don`t believe me, then grab some popcorn and let`s get into it.
What does generative AI use in PR look like?
By Frank Strong
Sword and the Script - June 6, 2023
Despite reports everyone in PR is using generative AI – it's simply not true. Not yet. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they "plan to explore it" although the timeline was not clear in the survey results.
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