Please enjoy Wednesday's Daily PR Brief - June 21, 2023
Read some of today's best PR and Comms industry news clips:
Three PR Firms Among Early Cannes Lions Winners (PRovoke - June 20, 2023)
What Startups Know About PR That Large Companies Forgot (Inc. - June 21, 2023)
Shifting Attitudes Toward Failure: Four Implications (O'Dwyer's - June 19, 2023)
How to collect, pitch and tell data-based stories (PR Daily - June 21, 2023)
Three Tips to Master the Art of AI Prompt Writing (PRNEWS - June 20, 2023)
S&T Live Recap: How Leaders and Employees Can Overcome Imposter Syndrome (PRSay - June 21, 2023)
17 Tips For Companies That Choose To Express Support For Social Causes (Forbes - June 21, 2023)
PR Pitches and mergers & acquisitions: June 2023 update (PRmoment (UK) - June 21, 2023)
How an integrated and personalized communications strategy drives connection (Agility PR Solutions - June 21, 2023)
PR Tips from a former news anchor with Bob Wiltfong (Axia Public Relations - June 20, 2023) [PODCAST]
Inside the Media Mind of Justin Doubleday, Senior Reporter at Federal News Network (w2comm - June 20, 2023) [PODCAST]
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Summary Section:
Three PR Firms Among Early Cannes Lions Winners
By Diana Marszalek
PRovoke - June 20, 2023
In a competition dominated by ad agencies, three PR firms — Weber Shandwick, Citizens Relations and Edelman — snapped up Cannes Lions during the first round of festival of creativity awards.
What Startups Know About PR That Large Companies Forgot
By Conrad Egusa
Inc. - June 21, 2023
For many business leaders, scaling comes with added obstacles and new traps to fall into. Foremost among them is controlling external communications. Building authority and generating trust with old and new target audiences is absolutely critical for large organizations. Ironically, companies often get worse in this department as they grow - as Silicon Valley Bank's instantly legendary PR blunder helps exemplify.
Shifting Attitudes Toward Failure: Four Implications
By Jane Genova
O'Dwyer's - June 19, 2023
Unlike their English ancestors, Americans used to tolerate failure. After all, a bunch of misfits who could not make it in the old country founded this nation. In England, Thomas Edison—who failed 2,774 times to invent the light bulb—would have been finished. In America, he is an entrepreneurial hero.
How to collect, pitch and tell data-based stories
By Kelsey White
PR Daily - June 21, 2023
Branded content based on your own market research can lead to a goldmine of campaign elements and press-grabbing stories.
Three Tips to Master the Art of AI Prompt Writing
By Eitan Goldstein
PRNEWS - June 20, 2023
Great prompt writing requires a thorough understanding of what you want to get out of the prompt, constant iteration, and the ability to communicate effectively to the AI. The better your input is into the AI, the better the AI's output will be.
S&T Live Recap: How Leaders and Employees Can Overcome Imposter Syndrome
PRSay - June 21, 2023
In recent conversations with PRSA and PRSSA members from around the country, PRSA CEO Linda Thomas Brooks has repeatedly heard people ask about imposter syndrome — the fear of not deserving your success and being revealed as a fraud.
17 Tips For Companies That Choose To Express Support For Social Causes
By Forbes Communications Council
Forbes - June 21, 2023
Company leaders have a lot to carefully consider as they try to decide if their organizations should wade into political or social commentary in 2023.
PR Pitches and mergers & acquisitions: June 2023 update
By Ben Smith
PRmoment (UK) - June 21, 2023
Welcome to our June review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch.
How an integrated and personalized communications strategy drives connection
By Matalee Shambley
Agility PR Solutions - June 21, 2023
As one of the largest industries in the U.S., the consumer goods industry is estimated to be valued at over $25 billion by 2030. With new brands debuting every day in the category, it's never been more important for consumer goods brands to develop a compelling and integrated communications strategy that stands apart from the crowd, builds connections with their audiences, and demonstrates the value they bring to the marketplace and consumers.
PR Tips from a former news anchor with Bob Wiltfong [PODCAST]
By On Top of PR
Axia Public Relations - June 20, 2023
In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand.
Inside the Media Mind of Justin Doubleday, Senior Reporter at Federal News Network [PODCAST]
By Luca Pagni
w2comm - June 20, 2023
On this episode of Inside the Media Minds, we hear from Federal News Network's Justin Doubleday on his career and his take on generative AI.
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