Hello! Take a look at Thursday's Daily PR Brief - June 22, 2023
Read some of today's best PR and Comms industry news clips:
PR's role in choosing issues to speak on in a time of controversy (PR Daily - June 22, 2023)
Communicator Spotlight: Kathy Krenger, CCO of Kraft Heinz (Axios - June 22, 2023)
3 Ways To Seek Inspiration For PR Thought Leadership Content (Forbes - June 22, 2023)
With Return to Office Policies in Place, Staff Must Communicate the Why (PRNEWS - June 22, 2023)
PR's Top Pros Talk: Tina Beaty (O'Dwyer's - June 21, 2023) [VIDEO]
In Current Political Climate, Plan for Backlash to Avoid PR Crises (Xenophon Strategies - June 19, 2023)
A lesson in PR - How to find the hook (Orca Communications - June 20, 2023)
What you need to know to write a client case study that counts (Agility PR Solutions - June 22, 2023)
Writing For Humans And Search Engines Like Google Is Not Mutually Exclusive (Amendola Communications - June 21, 2023)
5 tips for responding to reporters' media relations query tools (Axia Public Relations - June 22, 2023)
Did you really say that? (Media First (UK) - June 22, 2023)
How communicators can help protect LGBTQ+ rights (Muck Rack - June 22, 2023)
DoorDash And Ad Agency GUT Take Home PR Grand Prix At Cannes (PRovoke Media - June 21, 2023)
10 PR Podcasts to Help You Get Better at PR (Meltwater - June 13, 2020)
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Summary Section:
PR's role in choosing issues to speak on in a time of controversy
By Sherri Kolade
PR Daily - June 22, 2023
This is a complex moment. PR must have a seat at the table to meet it. Corporate activism is gaining momentum as brands are expected to have the right message, tone and delivery when communicating publicly about where they stand on sociopolitical issues.
Communicator Spotlight: Kathy Krenger, CCO of Kraft Heinz
By Eleanor Hawkins
Axios - June 22, 2023
Kathy Krenger is responsible for promoting and protecting the reputation of one of America's most iconic food and beverage companies, Kraft Heinz. Why it matters: Krenger's team is tasked with telling Kraft Heinz's story and elevating its more than 200 global brands.
3 Ways To Seek Inspiration For PR Thought Leadership Content
By Catherine Seeds, President and CEO at Ketner Group Communications
Forbes - June 22, 2023
As a PR professional who loves to write, I've always loved the word "muse." It has a certain romantic vibe to it, and for someone who has always been a sucker for romantic gestures, movies and songs, this fits right into my repertoire of favorite words. It's such a fabulous word and one I like to think about when brainstorming writing assignments. Here are three ways to find your creative muse and hopefully make your clients very happy.
With Return to Office Policies in Place, Staff Must Communicate the Why
By Nicole Schuman
PRNEWS - June 22, 2023
Many employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.
PR's Top Pros Talk: Tina Beaty [VIDEO]
By Steve Barnes
O'Dwyer's - June 21, 2023
As acting chief marketing & experience officer at SHRM (the Society for Human Resource Management), Tina Beaty has a front-row seat when it comes to seeing how such tech innovations as the metaverse will affect people in the workplace.
In Current Political Climate, Plan for Backlash to Avoid PR Crises
By Bob Brady
Xenophon Strategies - June 19, 2023
The tensions that exist in our current political climate are nothing new, but companies need to be prepared for various forms of backlash, or even “Bud Lighting,” if they want to expand their inclusion and diversity efforts.
A lesson in PR - How to find the hook
Orca Communications - June 20, 2023
When publicists craft story pitches, they are looking for the hook – a.k.a. the lede of the story – why a journalist should want to cover them.
What you need to know to write a client case study that counts
By John McCartney
Agility PR Solutions - June 22, 2023
In public relations and marketing, client case studies are a powerful tool. They're a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.
Writing For Humans And Search Engines Like Google Is Not Mutually Exclusive
By Mardi Larson
Amendola Communications - June 21, 2023
It's possible to write great content for people's enjoyment, education, and readability, while also writing for search engines like Google.
5 tips for responding to reporters' media relations query tools
By Marjorie Comer
Axia Public Relations - June 22, 2023
See how your company can properly respond to inquiries from journalists and media outlets about your press releases.
Did you really say that?
By Adam Fisher
Media First (UK) - June 22, 2023
Where shall we begin? Well, Bob Seely's interview on Newsnight, where he refused to believe something he had said on the programme a week earlier, seems a good starting point. The Isle of Wight MP appeared on the BBC programme on Monday after politicians voted to endorse a privileges committee report which said Boris Johnson had lied. And the interview will be remembered for this eye-catching exchange with host Victoria Derbyshire.
How communicators can help protect LGBTQ+ rights
By Kristen Dunleavy
Muck Rack - June 22, 2023
For Pride Month, The Museum of Public Relations hosted a webinar where panelists grappled with this paradox. These diverse professional communicators worked together to understand how they can help move LGBTQ+ rights forward, especially when big brands like Bud Light, Target and Starbucks are making frequent missteps.
DoorDash And Ad Agency GUT Take Home PR Grand Prix At Cannes
By Paul Holmes
PRovoke Media - June 21, 2023
"Self-Love Bouquet," a promotion created for online food delivery company DoorDash by the Los Angeles office of advertising agency Gut, took home the Grand Prix in the PR Lions category, in another year when public relations firms were effectively shut out of major honors.
10 PR Podcasts to Help You Get Better at PR
By Mai Le
Meltwater - June 13, 2020
Seeing another's perspective is an important skill we need to nurture as PR professionals. Seeking and digesting information about the world around us, helps us expand our worldviews and learn more about industries that we work in. These PR podcasts are sure to inspire, inform, and help you become the best PR professional you can be!
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