Please enjoy your Friday Daily PR Brief - June 23, 2023
Read some of today's best PR and Comms industry news clips:
Presenting Your PR Results and Excellence In the Boardroom (Spin Sucks - June 22, 2023)
Cannes PR Lions: "Is The Work Earned At The Core, Does It Live In Culture & Did It Have Impact?" (PRovoke Media - June 23, 2023)
Agency Contracts: More Than An Agreement (Forbes - June 21, 2023)
PR's Top Pros Talk: Jackie Cox Battles (O'Dwyer's - June 22, 2023) [VIDEO]
6 questions with: Lesley Gold of SutherlandGold (PR Daily - June 23, 2023)
Workplace Wellness roundup: What Gen Z and millennials expect from their post-pandemic workplace (Ragan Communications - June 22, 2023)
PR Roundup: Alito Pivots, the OceanGate Tragedy and a Tech Billionaire Cage Match (PRNEWS - June 23, 2023)
Good and Bad PR: Amazon and Frasers Group win retailers of the week (PRmoment (UK) - June 22, 2023)
PR Truths and Misconceptions Surrounding the CNN-Licht Debacle (CommPRO - June 19, 2023)
Richard Edelman: "Clients Are Really Nervous About Politics" (PRovoke Media - June 23, 2023)
[Free checklist] Essential steps for writing a successful PR pitch (Muck Rack - June 23, 2023)
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Summary Section:
Presenting Your PR Results and Excellence In the Boardroom
By Michiko Morales, SVP of PR at at Gabriel Marketing Group
Spin Sucks - June 22, 2023
In an era of tightening budgets, it is crucial to accurately measure and convey PR results to executives. Michiko Morales shares eight tips.
Cannes PR Lions: "Is The Work Earned At The Core, Does It Live In Culture & Did It Have Impact?"
By Maja Pawinska Sims
PRovoke Media - June 23, 2023
Members of the PR Lions jury outlined the framework they used to choose the winning work at Cannes Lions International Festival of Creativity, and shared their insights from and experience of the judging process at PRovoke Media’s annual roundtable in Cannes this week.
Agency Contracts: More Than An Agreement
By Donna Loughlin, President of LMGPR
Forbes - June 21, 2023
Business is business, as they say, and one of the fundamental components of running a healthy business is being savvy. I am surprised how few independent consultants are not using contracts. Think of a contract as an airbag in your car. It's there, but you don't think about it until you need it.
PR's Top Pros Talk: Jackie Cox Battles [VIDEO]
By Steve Barnes
O'Dwyer's - June 22, 2023
"At Weber Shandwick, we believe what is most valued and most enduring isn't simply given or bought, it's earned," the agency's New York consumer brand practice lead and North America consumer brand practice growth lead Jackie Cox Battles tells Doug Simon.
6 questions with: Lesley Gold of SutherlandGold
By Isis Simpson-Mersha
PR Daily - June 23, 2023
SutherlandGold Founder Lesley Gold is a master storyteller, creating market positioning and messaging for innovative startups including Bill.com, Birchbox, Xamarin, and Jaunt, as well as top brands including TiVo and Sony PlayStation.
Workplace Wellness roundup: What Gen Z and millennials expect from their post-pandemic workplace
By Jon Minnick
Ragan Communications - June 22, 2023
These generations are more likely to consider employers who are addressing work/life balance and reflecting their values. Deloitte has released findings from the 12th edition of its Gen Z and Millennial Survey, which surveyed more than 22,000 Gen Z and millennial individuals across 44 countries.
PR Roundup: Alito Pivots, the OceanGate Tragedy and a Tech Billionaire Cage Match
By Nicole Schuman
PRNEWS - June 23, 2023
This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything.
Good and Bad PR: Amazon and Frasers Group win retailers of the week
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - June 22, 2023
We continue to race through the year, and I don't know about you, but I am increasingly struggling to keep up with the frantic pace of the news agenda. Fear not though, I am here to try and keep everyone on the straight and narrow. God help us all!
PR Truths and Misconceptions Surrounding the CNN-Licht Debacle
By Seth Arenstein
CommPRO - June 19, 2023
The Licht example is a terrific reminder that earned media is a calculated risk–it cedes some control of its message and things can go wrong.
Richard Edelman: "Clients Are Really Nervous About Politics"
By Arun Sudhaman
PRovoke Media - June 23, 2023
Edelman CEO tells us why companies cannot afford to retreat on ESG, even as his own firm continues to attract critics.
[Free checklist] Essential steps for writing a successful PR pitch
By Kristen Dunleavy
Muck Rack - June 23, 2023
According to the 2023 State of PR report, the number one PR challenge is getting journalist responses. With a rapidly changing media landscape and lightning-fast news cycles, it's easy to understand why it's so hard for PR pitches to stand out in the crowded inboxes of journalists. Let's take a quick look at how journalists prefer to be pitched in 2023 by the numbers, according to the State of Journalism report.
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