Hi! Take a look at today's Daily PR Brief - June 26, 2023
Read some of today's best PR and Comms industry news clips:
How OceanGate Should React to Titanic Sub Tragedy, According to PR Experts (Newsweek - June 23, 2023)
CEO Roundtable: "We Don't Have To Compromise Integrity Of PR To Be Creative" (PRovoke Media - June 26, 2023)
3 ways brands are handling a contentious Pride Month (PR Daily - June 26, 2023)
How to Get the Most Out of Brand Partnerships (PRNEWS - June 26, 2023)
5 Rules For Activating Your Social Media Superpowers On LinkedIn (Forbes - June 26, 2023)
Who has the best view in PR? (PRmoment (UK) - June 21, 2023)
How a strong online presence impacts PR success—and 5 best practices for creating one (Agility PR Solutions - June 26, 2023)
When it comes to generative AI in public relations work, do the benefits outweigh the risks? Well, yes and no. (Landis Communications - June 26, 2023)
What Are Vanity Metrics & Why You Should Avoid Them (Mention - June 26, 2023)
Cannes PR Lions: The Jury's Personal Picks (PRovoke Media - June 26, 2023)
10 things I learned from acquiring an agency (Influence (UK) - June 20, 2023)
How AI Can Augment Human Creativity with Efficiency (Entrepreneur - June 23, 2023)
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Summary Section:
How OceanGate Should React to Titanic Sub Tragedy, According to PR Experts
By Matthew Impelli
Newsweek - June 23, 2023
Following the "catastrophic implosion" of the Titan submersible this week, experts in the public relations field spoke to Newsweek about how OceanGate Expeditions should respond to the tragedy.
CEO Roundtable: "We Don't Have To Compromise Integrity Of PR To Be Creative"
By Paul Holmes
PRovoke Media - June 26, 2023
An upbeat panel of PR agency CEOs found creative inspiration and lessons to be learned at this year’s Festival of Creativity, even if PR agencies aren’t taking home all the Lions.
3 ways brands are handling a contentious Pride Month
By Allison Carter
PR Daily - June 26, 2023
Amid a wave of anti-LGBTQ+ sentiment, especially aimed at transgender people, many brands have stepped back and reevaluated how they participate and talk about Pride. Pride 2023 is a difficult moment for many organizations. Here are your options for handling it.
How to Get the Most Out of Brand Partnerships
By Aja Bradley-Kemp
PRNEWS - June 26, 2023
Knowing how to spot a good brand partnership opportunity and what to do with that opportunity once the partnership is formed takes savvy planning.
5 Rules For Activating Your Social Media Superpowers On LinkedIn
By Beth Newton
Forbes - June 26, 2023
Activate your social media superpowers on LinkedIn, and watch your professional reputation—and your career—soar.
Who has the best view in PR?
By Daney Parker
PRmoment (UK) - June 21, 2023
When you have a brief respite from slogging away at your desk it is nice to look up and see a great view. Here is a selection of some of the best views in the industry whilst PRs discuss why they find them so inspiring.
How a strong online presence impacts PR success—and 5 best practices for creating one
By Jessica Perkins
Agility PR Solutions - June 26, 2023
In the dynamic world of business, the importance of having a robust online presence can never be overstated. Not only does it foster direct communication with the customer base, but it also considerably influences public relations strategies. This article explores the inherent impact of a robust online presence on public relations success and outlines some best practices to create a compelling digital footprint.
When it comes to generative AI in public relations work, do the benefits outweigh the risks? Well, yes and no.
By Liza Batallones
Landis Communications - June 26, 2023
Generative AI can significantly improve the efficiency of PR workflows. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. ChatGPT can be an excellent resource for brainstorming, too. By streamlining these processes, PR professionals can save valuable time and allocate their resources more effectively. This allows PR pros like myself to focus on strategic thinking and building relationships with the media.
What Are Vanity Metrics & Why You Should Avoid Them
By Faryal Khan
Mention - June 26, 2023
While those pretty metrics look impressive on paper, they're often inflated and deceptive on their own. And relying on them to prove ROI only results in distorted recommendations, confused clients, and even doubts about your agency's capabilities. If you're wondering how to avoid reporting on misleading vanity metrics, read on.
Cannes PR Lions: The Jury's Personal Picks
By Maja Pawinska Sims
PRovoke Media - June 26, 2023
Members of the PR Lions awarding jury shared some of their favourite campaigns from the shortlisted and winning work at PRovoke Media's annual jurors' roundtable in Cannes this week, where Doordash's 'Self Love Bouquet' campaign by Los Angles ad agency GUT took the PR Grand Prix.
10 things I learned from acquiring an agency
By Stuart Skinner
Influence (UK) - June 20, 2023
After 16 years of organic growth, The PHA Group acquired digital agency Red Hot Penny in late 2021 and their group of 14 people became our specialist digital practice. Our first acquisition has been successful but the process was certainly a voyage of discovery. Here is a summary of key challenges and learnings, which we will call on next time and hopefully encourage others to go on a similar journey.
How AI Can Augment Human Creativity with Efficiency
By Zach Cutler
Entrepreneur - June 23, 2023
As long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.
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