Behold your Tuesday Daily PR Brief - June 27, 2023

Read some of today's best PR and Comms industry news clips:
Media relationship management: Strategies for building and maintaining strong connections (Agility PR Solutions - June 27, 2023)
How To Shake Up Your Next Conference And Make An Impact (Forbes - June 27, 2023)
What is PR4.0? (HMA Public Relations - June 27, 2023)
Feeling more confident in your comms career (Ragan Communications - June 26, 2023) [VIDEO]
Consumers Prefer Concrete vs. Abstract Language (Institute for Public Relations - June 26, 2023)
Advertising firms dominate in the PR category at Cannes. Here's why. (PR Daily - June 27, 2023)
ESG Impact Must Be Central to Brand Reputation to Withstand Shifting Cultural Landscapes (PRNEWS - June 26, 2023)
Cannes: Change Required As PR Industry Continues Battle For Recognition & Influence (PRovoke Media - June 26, 2023)
The Unintended Consequences of Generative AI (Spin Sucks - June 27, 2023)
Your questions answered about getting started in podcasting (Media First (UK) - June 27, 2023) [VIDEO]
[Checklist] How to respond to a PR crisis (Muck Rack - June 27, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
Media relationship management: Strategies for building and maintaining strong connections
By Hanson Cheng
Agility PR Solutions - June 27, 2023
Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through effective communication, collaboration, and trust.
How To Shake Up Your Next Conference And Make An Impact
By Harshida Acharya, CMO of Fulfillment IQ
Forbes - June 27, 2023
We all know the drill when it comes to conferences—booths, pamphlets and the same old networking routine. It's time to break free from the mundane and inject some excitement into these events. I recently attended Momentum 2023 in Phoenix and discovered some seriously cool ways to make conferences unboring. Let's break it down.
What is PR4.0?
By Justin Liggin
HMA Public Relations - June 27, 2023
In a recent interview, PRGN President Andy See shares that we have officially stepped into the age of PR4.0. Justin Liggin examines the meaning behind PR4.0 and the role of purpose in communications today. Read more!
Feeling more confident in your comms career [VIDEO]
Ragan Communications - June 26, 2023
We chatted with Fabiana Meléndez Ruiz from HEXAH as part of NextUp, a video series highlighting the brightest young minds in comms.
Consumers Prefer Concrete vs. Abstract Language
By Jonah Berger and Grant Packard
Institute for Public Relations - June 26, 2023
Dr. Grant Packard and Dr. Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. Concrete language was defined as the use of “specific, tangible, and real” words.
Advertising firms dominate in the PR category at Cannes. Here's why.
By Allison Carter
PR Daily - June 27, 2023
The Cannes Lions International Festival of Creativity celebrates greatness in a variety of categories, including film, advertising and, yes, PR. But according to an analysis by media intelligence firm CARMA, only 11% of those shortlisted in the PR category are actual PR firms. The lion's share (pun intended) are advertising companies, who took home 84% of shortlists in the category.
ESG Impact Must Be Central to Brand Reputation to Withstand Shifting Cultural Landscapes
By Megan Tuck
PRNEWS - June 26, 2023
Social impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture's current focus on ESG.
Cannes: Change Required As PR Industry Continues Battle For Recognition & Influence
By Arun Sudhaman
PRovoke Media - June 26, 2023
When the PR Lions launched 14 years ago, there was considerable optimism that the festival would serve as the ideal vehicle for an industry that was keen to shed its supporting player tag.
The Unintended Consequences of Generative AI
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 27, 2023
Anything new—technology or otherwise—has pros, cons, and unintended consequences. I personally can't wait until everyone has an autonomous vehicle. Driving in Chicago is so stressful. Please take control away from the people! This is how I feel about artificial intelligence. There are lots of pros and cons—risks and rewards. And certainly some unintended consequences. But, like anything else, it's time for society to make changes, and generative AI will help us get there.
Your questions answered about getting started in podcasting [VIDEO]
By Adam Fisher
Media First (UK) - June 27, 2023
There were many questions posed during our Media Team Academy masterclass on podcasting. Our guests Tom Idle and managing director James White answered many of them during the session. But we couldn’t cover them all during the hour-long webinar – which you can watch again here. So, I sat down with James after the session, and he tackled your questions.
[Checklist] How to respond to a PR crisis
By Linda Zebian
Muck Rack - June 27, 2023
Learn the 5 critical steps for responding to a PR crisis, plus access a free checklist with useful crisis communications tips.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.