Hi! Your Wednesday Daily PR Brief is here - June 28, 2023
Read some of today's best PR and Comms industry news clips:
Why laziness and procrastination are secrets to PR success (PR Daily - June 28, 2023)
Making The Headlines: The Art Of Media Pitching (Forbes - June 28, 2023)
How to use digital PR to drive backlinks and business growth (Search Engine Land - June 28, 2023)
Keeping on Top of Digital Geopolitics (O'Dwyer's - June 27, 2023)
How Will Employee Monitoring Impact Organizations? (Institute for Public Relations - June 26, 2023)
The Modern Press Release: How to Own and Amplify Your Brand Story With Multimedia (PRSay - June 28, 2023)
Getting behind the smoke screen of social media metrics (PRmoment (UK) - June 26, 2023)
Media Mentions Guide: How to Track Media Mentions Effectively (Prowly - June 26, 2023)
The economics of kindness: New research reveals that a brand's gentility is a surprising driver of consumer purchase decisions (Agility PR Solutions - June 27, 2023)
How does social media help companies with communications and reputation? (Axia Public Relations - June 27, 2023)
Cannes: "Evolution Makes A Brand Relevant, But Purpose Keeps A Brand Immortal" (PRovoke Media - June 27, 2023)
Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in (Muck Rack - June 28, 2023)
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Summary Section:
Why laziness and procrastination are secrets to PR success
By Jacob Streiter
PR Daily - June 28, 2023
You know that task you were just asked to take on? Put it off! Yup, that's right. You have my permission. Frankly, there's just too much "ASAP" going around in this business, and in order to get the important things done — and do them well — there are certain kinds of tasks that just need to be put to the wayside.
Making The Headlines: The Art Of Media Pitching
By Ayelet Noff, Founder & CEO of SlicedBrand
Forbes - June 28, 2023
News cycles are jam-packed and more competitive than ever before, with journalists receiving an increasing amount of pitches, yet responding to less than 2.9% of them, on average. According to PR News, there are 6.2 PR pros to every journalist today.
How to use digital PR to drive backlinks and business growth
By Adriana Stein
Search Engine Land - June 28, 2023
Here are five key steps you can use to fuel your backlink strategy, establish trust and credibility, and successfully grow your business.
Keeping on Top of Digital Geopolitics
By Matt Caiola
O'Dwyer's - June 27, 2023
There's no way of denying that globalization and digitization are two of the largest and most influential forces shaping today's business landscape. A new term that has since emerged—digital geopolitics—refers to digital technology and its role in international relations.
How Will Employee Monitoring Impact Organizations?
By Laura Lemon
Institute for Public Relations - June 26, 2023
Surprisingly, the concept of employee monitoring has been around for centuries with some of the earliest versions of monitoring capturing the length of time an employee used for lunch or a bathroom break (The Economist, 2022). However, in recent years, the monitoring of employees has increased dramatically due to technological advances.
The Modern Press Release: How to Own and Amplify Your Brand Story With Multimedia
By Faye Godfrey
PRSay - June 28, 2023
For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely.
Getting behind the smoke screen of social media metrics
By Joe Tye
PRmoment (UK) - June 26, 2023
Walking into my first social marketing meeting eight years ago, I remember being so confident in the growth of the social channels, with their likes, followers and engagement figures. The obvious question which I was unprepared to answer, has stuck with me for some time - so what?
Media Mentions Guide: How to Track Media Mentions Effectively
By Gina Nowicki
Prowly - June 26, 2023
Learn what and how valuable media mentions are in PR. Find out exactly how to track media mentions and the tools that can help you find them fast.
The economics of kindness: New research reveals that a brand's gentility is a surprising driver of consumer purchase decisions
By Richard Carufel
Agility PR Solutions - June 27, 2023
As brands and businesses are aware, today's consumers want more than just products and services from the companies they engage and spend with—they also want to know they're transacting with an organization whose values align with their own, shares the same societal (and, often, political) beliefs, and conducts business ethically and sustainably, among many others. And the list just got a little longer—new research from global management consultancy Baringa finds we also want our favorite brands to be kind.
How does social media help companies with communications and reputation?
By Nina Sharpe
Axia Public Relations - June 27, 2023
See how social media is vital for public relations, managing your company's reputation, and as a tool to interact with customers.
Cannes: "Evolution Makes A Brand Relevant, But Purpose Keeps A Brand Immortal"
By Maja Pawinska Sims
PRovoke Media - June 27, 2023
In advance of the Barbie movie hitting the big screen, Mattel president & COO Richard Dickson spoke on the Festival fringe about the fall and diversity-driven rise of the iconic doll.
Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in
By Kristen Dunleavy
Muck Rack - June 28, 2023
In a PR Net webinar, Muck Rack’s Linda Zebian joined BerlinRosen’s Erin Moody to discuss the benefits and threats of AI for marketers and communicators.
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