Hello! Please enjoy today's Daily PR Brief - July 5, 2023
Read some of today's best PR and Comms industry news clips:
Behind the pitch: An in-depth look at a successful pitch to Fox Business (PR Daily - July 5, 2023)
12 Important Initiatives Comms Teams Are Tackling In Quarter Three (Forbes - July 3, 2023)
Lessons for PR Pros from the Trump Criminal Indictment (PRNEWS - July 3, 2023)
Navigate Mid-Year Budget Cuts With These Comms Strategies (PRGN - July 3, 2023)
It's no joke: With leadership expectations and employee needs often at odds, new study finds humor may be the key to bridging the gap (Agility PR Solutions - July 5, 2023)
England and Wales Cricket Board's Reputation Stumped By 'Quick Fix' Approach (CIPR Crisis Comms Network - June 30, 2023)
AdTech PR Expert: How To Make Cannes Lions 2024 Better Than 2023 (Crenshaw Communications - July 5, 2023)
frankly… Episode 22: Managing Up Helps Build Trust and Transparency Within Teams (Franco - June 30, 2023) [PODCAST]
Common Sense: The persuasion campaign behind the Fourth of July (Sword and the Script Media - July 4, 2023)
Headliners: Brendon Craigie (PRovoke Media - June 30, 2023)
How a data culture can bring investment into the PR industry (Influence (UK) - July 5, 2023)
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Summary Section:
Behind the pitch: An in-depth look at a successful pitch to Fox Business
By Allison Carter
PR Daily - July 5, 2023
KCD PR, an agency specializing in the fintech and high-tech industries, recently rode this wave when their pitch for client IDIQ landed a big hit on Fox Business — which led to syndication, follow-up interviews and more. Kevin Dinino, CEO of KCD PR, recently shared how they set the pitch up for success.
12 Important Initiatives Comms Teams Are Tackling In Quarter Three
By Forbes Communications Council
Forbes - July 3, 2023
With so many audiences and responsibilities, a plan to tackle pressing issues, make improvements and take the organization to the next level is key for comms leaders.
Lessons for PR Pros from the Trump Criminal Indictment
By Arthur Solomon
PRNEWS - July 3, 2023
As the coverage of the 49-page indictment of the former twice-impeached President Donald Trump continues, there certainly will be numerous additional PR lessons. But for the time being, there are several lessons from the current coverage that PR practitioners should remember.
Navigate Mid-Year Budget Cuts With These Comms Strategies
By Helena Desmet
PRGN - July 3, 2023
Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is very challenging for the comms team, especially if there are annual targets and KPIs. How to stay on track and achieve targets despite reduced resources? We give some ideas below in a few simple steps.
It's no joke: With leadership expectations and employee needs often at odds, new study finds humor may be the key to bridging the gap
By Richard Carufel
Agility PR Solutions - July 5, 2023
New research from comms giant Peppercomm uncovers a leadership approach that could lighten the load of these demanding employee relations and help to bridge significant gaps between what workers and leaders want: adding some frivolity to the discourse—the firm's new report, No Joke, concludes that humor can be used to better connect teams, break down silos and drive more effective engagement.
England and Wales Cricket Board's Reputation Stumped By 'Quick Fix' Approach
CIPR Crisis Comms Network - June 30, 2023
Racism, sexism, classism, and elitism are widespread in English and Welsh cricket, concludes the Independent Commission for Equity in Cricket (ICEC). The report singled out the ECB's hasty response to a high-profile testimony, by a former U-19 England cricket captain, for doing more harm than good, chiefly to its own reputation.
AdTech PR Expert: How To Make Cannes Lions 2024 Better Than 2023
By Chris Harihar
Crenshaw Communications - July 5, 2023
Despite the overall great experience, I believe we can improve next year's event as an industry. As a first-timer offering an outside perspective, here are a few suggestions for Cannes Lions 2024.
frankly… Episode 22: Managing Up Helps Build Trust and Transparency Within Teams [PODCAST]
By Lucas Polack
Franco - June 30, 2023
Michelle Gilbert and Nikki Little share tips for building effective relationships between leaders and team members.
Common Sense: The persuasion campaign behind the Fourth of July
By Frank Strong
Sword and the Script Media - July 4, 2023
The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity.
Headliners: Brendon Craigie
By Maja Pawinska Sims
PRovoke Media - June 30, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Tyto founder and CEO Brendon Craigie.
How a data culture can bring investment into the PR industry
By Stella Bayles
Influence (UK) - July 5, 2023
The PR industry has shifted from a buoyant market in late 2022 to a total slowdown in Q2 2023. The impact of the sluggish economy on clients' budgets is an obvious factor, which is leading to increased pressure on marketing directors to demonstrate return on financial investment.
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