Greetings! Your Thursday Daily PR Brief is here - July 6, 2023
Read some of today's best PR and Comms industry news clips:
Maximizing media relations as newsrooms shrink (PR Daily - July 5, 2023)
How to prove the ROI of PR in an uncertain economy: highlights from June's webinar (Agility PR Solutions - July 6, 2023)
The difference between PR Newswire, Business Wire, and Globe Newswire (Axia Public Relations - July 6, 2023)
Building Brand Trust In The Digital Era: Strategies For Establishing Credibility And Authenticity (Forbes - July 5, 2023)
Three Lessons for Agency Leaders (PRNEWS - July 4, 2023)
Influence 100 Podcast: Corporate Activism And The Role Of CCOs (PRovoke - July 5, 2023) [PODCAST]
Being Prepared for Wherever the Day Takes You (PRsay - July 5, 2023)
How to create content that achieves big results on a small budget (PRmoment (UK) - July 3, 2023)
Do your spokespeople use this annoying jargon? (Media First (UK) - July 6, 2023)
The Pitfalls of Pay to Play: Orca's Perspective (Orca Communications - June 30, 2023)
Best Moments from Bospar's Club Courage (LinkedIn - June 29, 2023)
17 Big Signs That A Prospective Agency Client Isn't Worth Taking On (Forbes - July 6, 2023)
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Summary Section:
Maximizing media relations as newsrooms shrink
By Sean O'Leary
PR Daily - July 5, 2023
It’s a tough time for our partners in the media industry. But there is still opportunity.
How to prove the ROI of PR in an uncertain economy: highlights from June's webinar
By Joy Knowles
Agility PR Solutions - July 6, 2023
In a timely webinar, Lucie Szalma, Senior Account Director, and Victoria Tidmarsh, Operations Director at Hatch, joined Agility and Bulldog Reporter from the UK to talk about proving the ROI of PR in an uncertain economy. We've put together a quick recap of their presentation below. For their full presentation, including case studies and Q&A, watch their webinar for free and on-demand.
The difference between PR Newswire, Business Wire, and Globe Newswire
By Marjorie Comer
Axia Public Relations - July 6, 2023
Learn what makes PR Newswire, Business Wire, and Globe Newswire different from each other when choosing a service to distribute press releases from.
Building Brand Trust In The Digital Era: Strategies For Establishing Credibility And Authenticity
By Jessica Wong
Forbes - July 5, 2023
Every business and brand is different. Despite that, most can rely on these four strategies to build brand trust.
Three Lessons for Agency Leaders
By Catherine Seeds
PRNEWS - July 4, 2023
New Ketner Group CEO Catherine Seeds highlights three lessons she learned from agency founder Jeff Ketner.
Influence 100 Podcast: Corporate Activism And The Role Of CCOs [PODCAST]
PRovoke - July 5, 2023
Medtronic's Torod Neptune of the Influence 100 joins FGS Global's Liz Micci and PRovoke Media's Paul Holmes in this first episode of the series.
Being Prepared for Wherever the Day Takes You
By Chris Thompson
PRsay - July 5, 2023
So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: "Fire, Alert III, Twin, 17-L, ETA: Now." Standing about 900 miles away from Centennial Airport, the second-busiest general aviation airport in the United States and my place of employment, I had several thoughts: Who is our Airport Incident Manager (AIM) today? What time is it in Colorado? Am I going to get media calls? Which one of my pre-con advisers can I blame for this ominous moment?
How to create content that achieves big results on a small budget
PRmoment (UK) - July 3, 2023
Successful content marketing doesn't happen by chance. It requires identifying a niche that aligns with the firm's values and objectives and delivers something their target audience craves. The challenge for PR firms is to define a clear content goal and maintain the necessary activity to achieve it.
Do your spokespeople use this annoying jargon?
By Adam Fisher
Media First (UK) - July 6, 2023
It has been a little while since we shone the light on some of the jargon that damages media interviews. But a new report has revealed ‘the most confusing workplace jargon’. And it got us thinking that we also see some of these words and phrases used by spokespeople.
The Pitfalls of Pay to Play: Orca's Perspective
By Amanda Green
Orca Communications - June 30, 2023
In the world of public relations, the concept of Pay to Play may seem appealing at first glance. The idea of paying a PR firm only if they secure a feature for your brand or product can be tempting. However, this approach has significant drawbacks that can hinder both the effectiveness of PR campaigns and the client-agency relationship and often falls short of delivering the desired results.
Best Moments from Bospar's Club Courage
By Curtis Sparrer, Principal of Bospar
LinkedIn - June 29, 2023
Here are the best moments from Bospar's Club Courage, the 1st #LGBTQIA+ nightclub for the Cannes Lions International Festival of Creativity.
17 Big Signs That A Prospective Agency Client Isn't Worth Taking On
By Forbes Agency Council
Forbes - July 6, 2023
It is essential for agency leaders to learn to recognize signs indicating a client might not be the right fit before committing to a working partnership with them.
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