Take a look at Friday's Daily PR Brief - July 7, 2023
Read some of today's best PR and Comms industry news clips:
What comms pros need to know about Threads (PR Daily - July 6, 2023)
How Corporations Can Utilize Video For Effective Crisis Communication (Forbes - July 6, 2023)
Communicator Spotlight: Seattle Mariners' head of marketing and comms Kevin Martinez (Axios - July 6, 2023)
Navigating a Nonprofit Leader's Hesitancy around Thought Leadership (PRNEWS - July 6, 2023)
Real-Life Strategies Agency Owners Are Using to Land New Clients (Spin Sucks - July 6, 2023)
Some of the best Silly Season stories of all time (PRmoment (UK) - July 5, 2023)
What "earned" analyst relations can do for you (Agility PR Solutions - July 6, 2023)
Why Down Economic Times Call For More PR And Marketing, Not Less (Amendola Communications - July 5, 2023)
PRGN Elects Natacha Clarac as President-Elect (PRGN - July 7, 2023)
New research finds most leaders view societal issues as 'urgent' concerns for business—and offers 4 ways to turn action into results (Agility PR Solutions - July 6, 2023)
Cannes Review, Market Update & More (PRovoke Media - July 6, 2023) [PODCAST]
Building an inclusive future: How can we put allyship into action? (Influence (UK) - July 5, 2023)
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Summary Section:
What comms pros need to know about Threads
By Allison Carter
PR Daily - July 6, 2023
There have been half a dozen apps called "Twitter killers" at this point. All promise to be a balm from the bird app's ongoing chaos since its purchase by Elon Musk. But so far, all have seen a brief boom of interest, a few million sign-ups and then a slow fade back to quasi-obscurity. Enter Meta's Threads app.
How Corporations Can Utilize Video For Effective Crisis Communication
By Matthew Lopes, Founder and CEO of The DVI Group
Forbes - July 6, 2023
Here are several ways in which companies can leverage the persuasive power of video to navigate the treacherous terrain of crisis.
Communicator Spotlight: Seattle Mariners' head of marketing and comms Kevin Martinez
By Eleanor Hawkins
Axios - July 6, 2023
As senior vice president of marketing and communications for the Seattle Mariners, it's Kevin Martinez's job to shape the fan experience for 81 home games a year. Martinez's comms team will be responsible for creating an unforgettable experience at MLB's All-Star Game on July 11.
Navigating a Nonprofit Leader's Hesitancy around Thought Leadership
By James Seaton
PRNEWS - July 6, 2023
Here are three ways you can persuade nonprofit leaders to consider pursuing the pivotal communications vehicle of thought leadership.
Real-Life Strategies Agency Owners Are Using to Land New Clients
By Kristen DeGroot
Spin Sucks - July 6, 2023
Curious how fellow agency owners are landing new clients in 2023? Kristen DeGroot interviewed 50 founders and is sharing the most effective strategies.
Some of the best Silly Season stories of all time
PRmoment (UK) - July 5, 2023
No news is good news, well most of the time that is. One of the many great aspects of a British summer is enjoying some news stories that lighten your mood rather than dampen it. Here PRs discuss their favourite campaigns and analyse what makes for a Silly Season hit. They also discuss whether we are likely to enjoy as many fun stories this summer when the world is going through such troubled times.
What "earned" analyst relations can do for you
By Marcia Rhodes
Agility PR Solutions - July 6, 2023
Many PR and marketing professionals hold the mistaken belief that analyst briefings are pointless unless their company has a paid subscription with the analyst firm. Analyst relations are frequently one of the first items marketers seek to remove from our PR proposals.
Why Down Economic Times Call For More PR And Marketing, Not Less
Amendola Communications - July 5, 2023
We asked the A-team why marketing, PR and social media are more important than ever in difficult economic times. Here’s what they had to share.
PRGN Elects Natacha Clarac as President-Elect
PRGN - July 7, 2023
The Public Relations Global Network (PRGN) announced today the appointment of Natacha Clarac, general director of Athenora Consulting in Brussels, Belgium, as its new President-Elect.
New research finds most leaders view societal issues as 'urgent' concerns for business—and offers 4 ways to turn action into results
By Richard Carufel
Agility PR Solutions - July 6, 2023
Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to both businesses and consumers, but many more purely social concerns have found their way into these expectations—and new research from global business consultancy Bain & Company confirms that CEOs are paying close attention.
Cannes Review, Market Update & More [PODCAST]
PRovoke Media - July 6, 2023
PRovoke Media editors Arun Sudhaman and Maja Pawinska Sims sit down in London to review the 2023 Cannes Lions, addressing the PR industry's performance and influence at the festival. The duo also discuss the current market slowdown, including recent agency layoffs.
Building an inclusive future: How can we put allyship into action?
By Sarah Ion
Influence (UK) - July 5, 2023
CIPR’s director of marketing communications explains why she's so focused on how we can all create a more diverse and inclusive future – both professionally and personally.
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