Take a look at Tuesday's Daily PR Brief - July 11, 2023
Read some of today's best PR and Comms industry news clips:
No Joke: How Humor at Work Can Propel Culture & The Bottom Line (Institute for Public Relations - July 10, 2023)
Habit stacking: 8 public relations podcasts to add to your playlist (Sword and the Script - July 11, 2023)
The Ethical Imperative: Doing The Right Thing With Data (Forbes - July 11, 2023)
3 ways to close the gender gap in PR leadership (PR Daily - July 11, 2023)
The Importance of Research in a Successful Public Affairs Campaign (PRNEWS - July 11, 2023)
Bradley Akubuiro: "Companies Have To Figure Out Where They Stand And Stand There" (PRovoke Media - July 10, 2023)
CNN Debacle: The Dangerous Consequences of Granting Media Access (Spin Sucks - July 11, 2023)
Does the media fail to meet the public's need to discuss grief and bereavement? (PRmoment (UK) - July 10, 2023)
Comms pros finally think they're figuring out CX—but consumers disagree: New research uncovers 4 major areas of disconnect (Agility PR Solutions - July 10, 2023)
The unpaid influencer: Yes, they're out there-–here's how to tap into their power and authenticity (Agility PR Solutions - June 27, 2023)
Is it time for your brand to jump on Threads (and quit Twitter)? (Media First (UK) - July 11, 2023)
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Summary Section:
No Joke: How Humor at Work Can Propel Culture & The Bottom Line
By Jackie Kolek
Institute for Public Relations - July 10, 2023
In a new research report, No Joke, Peppercomm partnered with The Comedy Arts Program at DePaul University to field an online study of 2,000 U.S. full-time employees along with qualitative interviews across multiple generations to better understand their needs and preferences at work.
Habit stacking: 8 public relations podcasts to add to your playlist
By Frank Strong
Sword and the Script - July 11, 2023
Public relations podcasts are a sound way to do some professional development while habit stacking – listening while doing routine tasks.
The Ethical Imperative: Doing The Right Thing With Data
By Patrick Reynolds, CMO at BlueConic
Forbes - July 11, 2023
By embracing ethical privacy practices, organizations can build trust, establish mutually beneficial relationships with customers and differentiate themselves.
3 ways to close the gender gap in PR leadership
By Dina Mostovaya
PR Daily - July 11, 2023
According to Catalyst, only 8.2% of S&P 500 firms are run by women, and the World Economic Forum indicates that it could take up to 131 years to attain gender parity. Women dominate the PR industry. But they still badly lag in leadership roles.
The Importance of Research in a Successful Public Affairs Campaign
By Bonnie McLaughlin
PRNEWS - July 11, 2023
Most PR work is about elevating your client as a subject matter expert. But, for campaigns that overcome the noise and turmoil of the legislative environment, becoming a subject matter expert yourself is essential. Elevating clients as thought leaders requires you to become one yourself.
Bradley Akubuiro: "Companies Have To Figure Out Where They Stand And Stand There"
By Diana Marszalek
PRovoke Media - July 10, 2023
In an interview with PRovoke Media, Bully Pulpit Interactive partner Bradley Akubuiro discussed what the Supreme Court ruling outlawing affirmative action in higher education means for companies and the importance of them reaffirming their commitment to DEI.
CNN Debacle: The Dangerous Consequences of Granting Media Access
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 11, 2023
Before granting media access, learn how to evaluate opportunities, enhance risk management, and safeguard your organization's reputation.
Does the media fail to meet the public's need to discuss grief and bereavement?
By Orla Graham
PRmoment (UK) - July 10, 2023
In an era where media wields unprecedented influence, its role and responsibilities should extend far beyond captivating headlines and scandalous stories. Yet media analysis and intelligence firm CARMA's recent report on grief in the media has exposed a missed opportunity to lead the conversation on profound subjects, like bereavement.
Comms pros finally think they're figuring out CX—but consumers disagree: New research uncovers 4 major areas of disconnect
By Richard Carufel
Agility PR Solutions - July 10, 2023
Marketers and communicators have been turning to generative AI and other emerging tech to try to finally get a handle on ever-heightening customer experience expectations, and brands and businesses are at last feeling like they're making some substantial progress—but maybe their optimism is actually just wishful thinking.
The unpaid influencer: Yes, they're out there-–here's how to tap into their power and authenticity
By Emma Maurice
Agility PR Solutions - June 27, 2023
With 75 percent of CMOs under pressure to "do more with less," cutting costs are top-of-mind for PR and marketing pros. Influencer marketing is a proven marketing strategy, but expensive paid partnerships aren't the only way to build brand awareness—and many underestimate the power of unpaid influencer collaborations. By prioritizing thorough research and relationship nurturing, unpaid influencer collaborations have minimal cost, but huge potential for company exposure. Here are a few tips on how you can launch a successful unpaid influencer collaboration—and why you should.
Is it time for your brand to jump on Threads (and quit Twitter)?
By Adam Fisher
Media First (UK) - July 11, 2023
There is a new ‘friendly’ rival to Twitter. And it is already boasting incredible numbers. So, is it time for your brand to join Threads and ditch Twitter from your social media strategy?
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