Please enjoy your Friday Daily PR Brief - July 14, 2023
Read some of today's best PR and Comms industry news clips:
15 Comms Pros Share How Their Teams Will Leverage Downtime This Summer (Forbes - July 14, 2023)
S&T Live Recap: Inside Florida Power & Light's Best of Silver Anvil Award-Winning Campaign (PRsay - July 14, 2023)
How can PR help tackle the climate emergency? (PRmoment (UK) - July 12, 2023)
6 questions with: Caitlin Copple of Full Swing Public Relations (PR Daily - July 14, 2023)
Executive behavior is the key indicator of corporate culture risk, but many companies don't even assess culture—here's what to do (Agility PR Solutions - July 14, 2023)
IT'S A GREAT IDEA TO IGNORE PR ADVICE – SAID NO ONE EVER (InsideOut Public Relations (Australia) - July 14, 2023)
8 Tips to Write a Persuasive Email (Mention - July 14, 2023)
PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR (Scott Public Relations - July 13, 2023)
Influence 100: Best & Worst Communicators, Most Admired Agency & Brand Reputations (PRovoke - July 14, 2023)
Threads stands the biggest chance of defeating Twitter (Influence (UK) - July 12, 2023)
Phoebe Says… Invest Your Time In Crafting Long-Form Blog Posts (Three Girls Media - July 14, 2023)
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Summary Section:
15 Comms Pros Share How Their Teams Will Leverage Downtime This Summer
By Forbes Communications Council
Forbes - July 14, 2023
Smart communications teams use summer downtime to plan and execute special projects that will help set their department and organization up for success in the fall.
S&T Live Recap: Inside Florida Power & Light's Best of Silver Anvil Award-Winning Campaign
PRsay - July 14, 2023
When Hurricane Ian made landfall on Florida's Gulf Coast last Sept. 28, the Category 5 storm brought 155-mile-per-hour winds and a water surge that killed more than 150 people in the state and left millions more without electrical power. The Florida Power & Light Company supplies electricity for 12 million people in the state. Working with rbb Communications in Miami, the company had more than 100 communicators "step up to assume a storm role and help our customers," said Bryan Garner, Florida Power & Light's senior director of marketing and communications.
How can PR help tackle the climate emergency?
By Daney Parker
PRmoment (UK) - July 12, 2023
Time is fast running out, but let's hope it isn't too late to save our planet. Obviously, world leaders have far more impact than any of us can have, but that doesn't mean we shouldn't all make an effort. Working in PR means you have the power to influence others, so here we discuss what you can do to help tackle the climate emergency.
6 questions with: Caitlin Copple of Full Swing Public Relations
By Isis Simpson-Mersha
PR Daily - July 14, 2023
Caitlin Copple is the founding partner of Full Swing Public Relations, a dynamic firm headquartered in Boise, Idaho. Full Swing PR is driven by a mission to amplify the voices of underrepresented leaders, ensuring they receive the visibility and recognition they deserve, ultimately reshaping the narrative of humanity.
Executive behavior is the key indicator of corporate culture risk, but many companies don't even assess culture—here's what to do
By Richard Carufel
Agility PR Solutions - July 14, 2023
With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams "devoid of values" like unethical behavior from a company's top executives—but new research from audit, risk, and compliance management firm AuditBoard reveals that despite the major risk that this behavior is seen to pose, many companies are not conducting culture assessments to stay ahead of the many kinds of corporate malfeasance that can arise from internal misalignment on values and ethics.
IT'S A GREAT IDEA TO IGNORE PR ADVICE – SAID NO ONE EVER
InsideOut Public Relations (Australia) - July 14, 2023
We've discussed the implications of not reaching out to PR in times of crisis. Although, we are yet to share the implications of going against the advice of your PR team. InsideOut analyses the incident involving YouTube star, Colleen Ballinger from a PR lens.
8 Tips to Write a Persuasive Email
By Syed Balkhi
Mention - July 14, 2023
As people get flooded with tens of emails a day, it's up to you to write a persuasive email if you want to obtain results from your email marketing.
PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR
Scott Public Relations - July 13, 2023
PRBI member Brunnen Communications' (Helsinki, Finland) latest annual PRBI Barometer released this month at the AGM in Milan, surveys the views of PR and comms agencies in more than 40 countries on changes in PR trends and communication priorities.
Influence 100: Best & Worst Communicators, Most Admired Agency & Brand Reputations
By Maja Pawinska Sims
PRovoke - July 14, 2023
Edelman is still on top as the most admired PR agency among leading in-house communications and brand marketing leaders, according to PRovoke’s Influence 100 research for 2023.
Threads stands the biggest chance of defeating Twitter
By Shauna Madden
Influence (UK) - July 12, 2023
Meta describes Threads as "Instagram's text-based conversation app" – and it's pretty clear that Threads is situating itself as an app that does, well, exactly what Twitter does. All of this arrived last week in a landscape dominated by Elon Musk, who appears to many to be working tirelessly to set Twitter on fire (more on this here), and it definitely seems like he's always finding new ways to alienate his user base in a race to the bottom against… himself.
Phoebe Says… Invest Your Time In Crafting Long-Form Blog Posts
Three Girls Media - July 14, 2023
Long-form blog posts are more than just fluffy content; they're paw-erful lead generators. With blog posts, you can highlight your expertise, giving your audience a reason to trust you as their go-to source for arf-mazing information. Keep in mind that Google is currently prioritizing posts that are at least 2400 words long!
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