Good new week! Here's Monday's Daily PR Brief - July 17, 2023
Read some of today's best PR and Comms industry news clips:
Actors Strike: PR, Marketing Takes Hit Without Stars (The Hollywood Reporter - July 14, 2023)
Many CEOs Fail to Take Advantage of Social Media (O'Dwyer's - July 14, 2023)
Strengthen your media relations muscle by connecting more authentically with journalists (PR Daily - July 17, 2023)
How Data Can Help Inform International PR Campaigns (PRNEWS - July 17, 2023)
20 Comms Pros Share Key Networking Tips For New PR Professionals (Forbes - July 17, 2023)
What do CEOs want from PR? (PRmoment (UK) - July 13, 2023) [PODCAST]
How To Create Viral-Worthy Visual Content: Secrets To Maximizing Reach And Engagement (Three Girls Media, Inc. - July 17, 2023)
8 tips for being a perfect podcast guest when representing your brand (Agility PR Solutions - July 17, 2023)
Threads' Way Forward (Landis Communications - July 17, 2023)
Headliners: Catherine Merritt (PRovoke Media - July 14, 2023)
How To Create Viral-Worthy Visual Content: Secrets To Maximizing Reach And Engagement (Three Girls Media - July 17, 2023)
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Summary Section:
Actors Strike: PR, Marketing Takes Hit Without Stars
By Ryan Gajewski
The Hollywood Reporter - July 14, 2023
Marketing a movie brings inherent challenges, but doing so without the charismatic lead to promote it on the press circuit adds an additional hurdle — as the teams behind a growing number of recent titles have learned, or soon will as SAG-AFTRA's actors strike begins in Hollywood.
Many CEOs Fail to Take Advantage of Social Media
By Steve Barnes
O'Dwyer's - July 14, 2023
Having an effective presence on digital media can play a big role in helping CEOs manage their companies' reputations and connect with their employees, a new study from H/Advisors Abernathy finds, but many corporate leaders are failing to take full advantage of the reputational benefits that digital media offers.
Strengthen your media relations muscle by connecting more authentically with journalists
By Sherri Kolade
PR Daily - July 17, 2023
What would the public relations industry do without journalists? We don’t want to find out. The public relations industry heavily relies on journalists to tell the story of their brand. Journalists rely on PR professionals to connect the dots and pinpoint sources who can flesh out a story or add colorful quotes. Both roles need each other.
How Data Can Help Inform International PR Campaigns
By Frank Ahrens
PRNEWS - July 17, 2023
Communications professionals can use data to craft strategic plans for foreign country clients that surgically apply resources to areas that matter most to them.
20 Comms Pros Share Key Networking Tips For New PR Professionals
By Forbes Communications Council
Forbes - July 17, 2023
It may not be possible to avoid every potential misstep at your first networking event, and making mistakes is part of the process of building expertise; however, learning some important basics from seasoned networkers can help you make the most of it. Read the tips from 20 members of Forbes Communications Council below to get yourself up to speed in advance.
What do CEOs want from PR? [PODCAST]
By Ben Smith
PRmoment (UK) - July 13, 2023
This week on the PRmoment Podcast we talk about what CEOs want from PR and identify the 7 top attributes that CEOs want in their comms directors.
How To Create Viral-Worthy Visual Content: Secrets To Maximizing Reach And Engagement
By Reid
Three Girls Media, Inc. - July 17, 2023
Master the art of creating viral visual content to maximize reach and engagement with your audience and propel your brand to new heights of online recognition.
8 tips for being a perfect podcast guest when representing your brand
By Reena Aggarwal
Agility PR Solutions - July 17, 2023
Being a podcast guest is a fantastic opportunity to showcase your expertise, connect with a passionate audience, and leave a lasting impression.
Threads' Way Forward
By Sean Dowdall
Landis Communications - July 17, 2023
Threads must create a level of trust based on verified and moderated content sources to compete with other social platforms.
Headliners: Catherine Merritt
By Diana Marszalek
PRovoke Media - July 14, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak with Spool founder & CEO Catherine Merritt.
How To Create Viral-Worthy Visual Content: Secrets To Maximizing Reach And Engagement
Three Girls Media - July 17, 2023
Master the art of creating viral visual content to maximize reach and engagement with your audience and propel your brand to new heights of online recognition.
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