Hi! Check out your Tuesday Daily PR Brief - July 18, 2023

Read some of today's best PR and Comms industry news clips:
Lessons for Communicators In Navigating Polarizing Topics (Spin Sucks - July 18, 2023)
Navigating the New PR Landscape (O'Dwyer's - July 18, 2023)
What you need to Know about PR in Central Asia (PR Daily - July 17, 2023)
Encouraging Mentorship Across Generations (PRNEWS - July 17, 2023)
Live Your Organizational Values Internally And Externally (Forbes - July 17, 2023)
Customers who leave negative reviews can be salvaged—and even boost your reputation (Agility PR Solutions - July 18, 2023)
Influence 100: Rise Of AI & Global Complexity Top CCO Challenges (PRovoke Media - July 17, 2023)
Snow-Skiing in July? The Importance of Communicating Year-Round (HMA Public Relations - July 18, 2023)
19 B2B marketing statistics to help plan for the remainder of 2023 (Sword and the Script - July 18, 2023)
Good PR Pitches: A cannabis survey from Blind is a high-achiever with 64 placements (Muck Rack - July 18, 2023)
What makes a good newsletter? (Influence (UK) - July 18, 2023)
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Summary Section:
Lessons for Communicators In Navigating Polarizing Topics
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 18, 2023
Discover the importance of addressing polarizing topics in today's world, while learning from successes and failures and exploring authentic engagement.
Navigating the New PR Landscape
By Kerry Anne Watson, Managing Director at The Zimmerman Agency
O'Dwyer's - July 18, 2023
The future of public relations is evolving at the speed of culture. With advancements in technology, evolving media landscapes and shifting consumer expectations, our industry must evolve as well. And with the adaption of AI, many PR pros are wondering what the implications are for the future of the industry. Below are 10 key developments we see shaping the future of PR.
What you need to Know about PR in Central Asia
By Alexander Likhtman, CEO of ITCOMMS
PR Daily - July 17, 2023
The region hosts international forums and summits with participation from top executives of companies like Google. Alongside this, the number of local IT companies, innovative startups, and hubs for Global Top 100 companies is growing. The economic sector in Central Asia also shows a positive trend. Amidst this rapid growth and transformation, there are unique rules at play that should be taken into account by PR specialists planning to work in this region.
Encouraging Mentorship Across Generations
By Erika Bradbury
PRNEWS - July 17, 2023
In a virtual roundtable, PRNEWS spoke with three of this year's Top Women in PR honorees about mentorship, sponsorship and why it's important to be comfortable being uncomfortable.
Live Your Organizational Values Internally And Externally
By Christine Faulhaber
Forbes - July 17, 2023
With 22 years of hiring and training staff, servicing clients, pivoting with the economy and managing technological change, I have a few tips on how organizations can incorporate values-based living into their plans.
Customers who leave negative reviews can be salvaged—and even boost your reputation
By Richard Carufel
Agility PR Solutions - July 18, 2023
Communicators are aware that a brand's online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)—84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying decisions—but many businesses assume that once a review is posted, the customer is already won (or lost) and that's the end of it.
Influence 100: Rise Of AI & Global Complexity Top CCO Challenges
By Maja Pawinska Sims
PRovoke Media - July 17, 2023
Our annual survey of in-house communicators also found that attitudes towards ESG and diversity in the communications industry are shifting.
Snow-Skiing in July? The Importance of Communicating Year-Round
By Scott Hanson
HMA Public Relations - July 18, 2023
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
19 B2B marketing statistics to help plan for the remainder of 2023
By Frank Strong
Sword and the Script - July 18, 2023
There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones now that we are halfway through the year.
Good PR Pitches: A cannabis survey from Blind is a high-achiever with 64 placements
By Kristen Dunleavy
Muck Rack - July 18, 2023
This month, we're highlighting a pitch submitted by Rick Chen, head of Public Relations at Blind. Rick pitched the results of a survey that revealed nearly 1 in 3 professionals have used cannabis at work and landed 64 feature-length articles, including the New York Post.
What makes a good newsletter?
By Joanna Cummings
Influence (UK) - July 18, 2023
In the world of modern media, newsletters are often considered podcasts' less sexy cousin. Podcasts are dynamic, democratic, build passionate communities around them, and can be enjoyed while doing anything from household chores to hillwalking. Newsletters, on the other hand, have an old-fashioned vibe, still carrying connotations of dull, lengthy missives sent by over-keen siblings at Christmas.
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