Take a look at Wednesday's Daily PR Brief - July 19, 2023

Read some of today's best PR and Comms industry news clips:
Building trust in the age of AI: Why PR pros must prioritize ethical guidelines (Agility PR Solutions - July 19, 2023)
Google And AI Have Raised The Bar For Quality Content (Forbes - July 18, 2023)
Omnicom Posts 1.2% 2Q Growth (O'Dwyer's - July 19, 2023)
How to make any executive a corporate celebrity (PR Daily - July 19, 2023)
PRNEWS Live Discusses PR and Litigation Communications (PRNEWS - July 19, 2023) [VIDEO]
Learning About LinkedIn: Thought Leadership Posts (PRNEWS - June 29, 2023)
How the Affirmative Action Ruling May Affect the Business Community (Institute for Public Relations - July 18, 2023)
Five key principles to guide your internal comms strategy (PRmoment (UK) - July 18, 2023)
5 Essentials For PR Campaigns Tied To Holidays (Crenshaw Communications - July 18, 2023)
Influence 100: The Rising Stars Of In-House Communications 2023 (PRovoke Media - July 18, 2023)
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Summary Section:
Building trust in the age of AI: Why PR pros must prioritize ethical guidelines
By Mary Poliakova
Agility PR Solutions - July 19, 2023
The history of AI goes beyond a decade or two. By the early 1950s, the world has heard of the concept of artificial intelligence and machine learning and its immense potential in manufacturing, logistics, finance, and even healthcare. And since then, many of those industries have already successfully adopted AI solutions. So why are we having such a blast acting all shocked and confused with a seemingly well-adopted technology?
Google And AI Have Raised The Bar For Quality Content
By Jason Bland, Co-Founder of Custom Legal Marketing
Forbes - July 18, 2023
Ultimately, you should look at generative AI tools as a companion to your writing process, not a replacement.
Omnicom Posts 1.2% 2Q Growth
By Kevin McCauley
O'Dwyer's - July 19, 2023
Omnicom CEO John Wren reports 2Q revenues inched ahead by 1.2 percent to $3.6B. Operating income rose 1.7 percent to $550.7M.
How to make any executive a corporate celebrity
By Gabe Zichermann
PR Daily - July 19, 2023
In a culture of personality, corporate spokespeople need to be celebrities — not just expert talking heads.
PRNEWS Live Discusses PR and Litigation Communications [VIDEO]
By Nicole Schuman
PRNEWS - July 19, 2023
Josh Galper, Partner and Co-Founder at Trident DMG joined PRNEWS to discuss litigation, PR and communication strategies before, during and after a crisis.
Learning About LinkedIn: Thought Leadership Posts
By Nicole Schuman
PRNEWS - June 29, 2023
LinkedIn is THE place to be to discuss all things related to careers and leadership. It's also currently the best social media platform to develop yourself, a client or management as a thought leader.
How the Affirmative Action Ruling May Affect the Business Community
By Amy D. Meli
Institute for Public Relations - July 18, 2023
Last month's U.S. Supreme Court decision striking down affirmative action from the college admissions process has companies re-evaluating their DEI programs and commitments and planning for possible long-term impacts. If future graduating classes are less diverse, the greatest effect could be on leadership pipelines.
Five key principles to guide your internal comms strategy
PRmoment (UK) - July 18, 2023
The comms landscape has changed so much in the last few years with colleagues now expecting their internal news feed to match external channels. With the rise of remote teams and the ever-growing need for mobility, creating and curating channels of internal communication is becoming increasingly vital to the success of a business. The way a business communicates is often more important than what it has to say.
5 Essentials For PR Campaigns Tied To Holidays
By Sasha Dookhoo
Crenshaw Communications - July 18, 2023
Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes.
Influence 100: The Rising Stars Of In-House Communications 2023
By Maja Pawinska Sims
PRovoke Media - July 18, 2023
The Influence 100, PRovoke Media's annual report on the world's leading chief marketing and communications officers, has revealed the in-house communicators nominated as CCOs and CMOs of the future. This year's 20 Rising Stars have been identified by this year's Influence 100 cohort as well-positioned to be among tomorrow's most influential global chief communications officers and chief marketing officers.
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