Hello! Your Friday Daily PR Brief is here - July 21, 2023
Read some of today's best PR and Comms industry news clips:
17 Comms Pros Share Lessons Learned From Media Outreach Mistakes (Forbes - July 21, 2023)
PR's Top Pros Talk: Byron Calamese (O'Dwyer's - July 20, 2023) [VIDEO]
Applying comedic theory to your internal M&A Comms – no kidding (Ragan Communications - July 21, 2023)
Communications, AI and The Role of Ethics (PRNEWS - July 19, 2023)
Are Journalism and PR Merging Into one Industry? (Institute for Public Relations - July 20, 2023)
The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists (Cision Media Research - July 21, 2023)
The Power Of Owning Your Mistakes (And Learning From Them) (Forbes - July 20, 2023)
PR Stunt Watch: Mark Perkins admires Barbie and Maybelline! (PRmoment (UK) - July 19, 2023)
5 tips for using data-driven thought leadership to power your full PR program (Agility PR Solutions - July 21, 2023)
Cannes Podcast: 2023 Festival Retrospective (PRovoke Media - July 20, 2023) [PODCAST]
It's time for PRs to put their money where their value is (Influence (UK) - July 18, 2023)
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Summary Section:
17 Comms Pros Share Lessons Learned From Media Outreach Mistakes
By Forbes Communications Council
Forbes - July 21, 2023
In a field where expertise is acquired through hands-on experience, valuable lessons new comms pros learn from making mistakes with media outreach can last a lifetime.
PR's Top Pros Talk: Byron Calamese [VIDEO]
By Steve Barnes
O'Dwyer's - July 20, 2023
As multicultural communications grow in importance, communicators need to move forward from "aspiration to more intentionality," says Byron Calamese, managing director of Zeno East for Zeno Group.
Applying comedic theory to your internal M&A Comms – no kidding
By Ann Barlow, President of Peppercomm's West Coast practice
Ragan Communications - July 21, 2023
Apply the underlying tenets of humor and comedic theory to help people feel they’re part of a team.
Communications, AI and The Role of Ethics
By Peter Prodromou
PRNEWS - July 19, 2023
Communicators should be focused on advising clients and leaders on developing codes of conduct to govern their own work and to effectively communicate these guidelines to key stakeholders, from employees, to customers, to market makers.
Are Journalism and PR Merging Into one Industry?
By Lars Rademacher, Franzisca Weder and C. Kay Weaver
Institute for Public Relations - July 20, 2023
Dr. Franzisca Weder and colleagues analyzed how the relationship between public relations and journalism roles has changed in recent years.
The Future of Media and PR: Key Takeaways from a Conversation with Top Journalists
Cision Media Research - July 21, 2023
“Some of the best stories I've put out, some of the best content I've put out, is because of my relationship with PR folks,” declared Shruti Shekar, Tech Expert and Managing Editor at Android Central, during the recent webinar, How to Navigate the Evolving Media Landscape: Perspectives from Top Journalists.
The Power Of Owning Your Mistakes (And Learning From Them)
By James Hacking, Founder of Socially Powerful
Forbes - July 20, 2023
Here are four mistakes I wish I hadn’t made (but learned from) that business owners should avoid.
PR Stunt Watch: Mark Perkins admires Barbie and Maybelline!
By Mark Perkins
PRmoment (UK) - July 19, 2023
Barbie made an understated arrival in London to mark the European premiere of the film, also called Barbie if you missed it. Did you know there is even a Pantone colour called Barbie Pink? I didn't until some breathless reporter informed me. Now I don't know what else to do apart from repeat this information.
5 tips for using data-driven thought leadership to power your full PR program
By Madison Frankel
Agility PR Solutions - July 21, 2023
Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts.
Cannes Podcast: 2023 Festival Retrospective [PODCAST]
PRovoke Media - July 20, 2023
W Communications Associate Creative Director John Wilkinson and Director Jess O'Donohoe unpack their first experience of Cannes.
It's time for PRs to put their money where their value is
By Jodie Sparey
Influence (UK) - July 18, 2023
The lingering impact of Covid-19, and now the cost-of-living crisis coupled with inflation, means the current economic climate has cast a shadow of uncertainty for teams. New business wins have become increasingly elusive and clients are no longer content with mere promises of success. Clients want undeniable proof that their investments will yield substantial returns, and that is where the challenge for agencies lies.
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