Hi! Here's your Monday Daily PR Brief - July 24, 2023

Read some of today's best PR and Comms industry news clips:
Communications Lessons from the Barbieverse (PRNEWS - July 24, 2023)
Why Who You Are Matters To Your Customers (Forbes - July 19, 2023)
Preparing for the Unexpected (O'Dwyer's - July 24, 2023)
5 steps for editing generative AI content (PR Daily - July 24, 2023)
How #BlackLivesMatter Has Evolved in its 10 Years of Existence (Institute for Public Relations - July 1, 2023)
Reduce Stress, Organize Work With a Mindfulness Practice (PRsay - July 24, 2023)
Translating C-Suite Vision into Impactful Messaging (PRGN - July 24, 2023)
Most companies lack a cohesive generative AI strategy: New research shows how short-sighted AI deployments make brands vulnerable to risks (Agility PR Solutions - July 24, 2023)
New report: State of PR and Journalism Salaries 2023 (Muck Rack Daily - July 20, 2023)
The Power Of Strategic Comms For Social Impact (PRovoke Media - July 24, 2023) [PODCAST]
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Summary Section:
Communications Lessons from the Barbieverse
By Kayla Hannemann
PRNEWS - July 24, 2023
Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, Barbie. So, what can communicators learn from this awe-inspiring work and how can it help your brand?
Why Who You Are Matters To Your Customers
By Mollie Barnett
Forbes - July 19, 2023
For communicators, we have certainly muddied things in our industry. Is there anything more misunderstood than … fill in the blank: Websites? SEO? Brand? Basic, vanilla brand. Only it’s not. Not basic. Not vanilla. Yet still one of the most misunderstood areas in marketing.
Preparing for the Unexpected
By Lauren Kaufman
O'Dwyer's - July 24, 2023
Crises aren't planned, they happen. But you can plan for a crisis. Are you prepared? From hurricanes to infectious diseases, we must always be ready to navigate a crisis.
5 steps for editing generative AI content
By Allison Carter
PR Daily - July 24, 2023
AI is pretty good at producing C-level writing, but it's almost never good enough to publish on its own (and doing so can carry with it a host of copyright-related risks.) With a smart human editor/co-author, however, AI-generated work can act as a springboard to quickly producing quality work.
How #BlackLivesMatter Has Evolved in its 10 Years of Existence
Institute for Public Relations - July 1, 2023
Pew Research Center analyzed the evolution of the #BlackLivesMatter hashtag on Twitter and examined how individuals engage with social issues on social media.
Reduce Stress, Organize Work With a Mindfulness Practice
By Emily Oehler
PRsay - July 24, 2023
As a lifelong communicator, I count on three things: thoughtful questions, my gut, and the sanctity of the oxford comma. Recently, I added mindfulness to my list.
Translating C-Suite Vision into Impactful Messaging
By Leeza L. Hoyt
PRGN - July 24, 2023
Five key steps to help translate C-suite executives’ vision and strategy into impactful messaging to the organization and stakeholders
Most companies lack a cohesive generative AI strategy: New research shows how short-sighted AI deployments make brands vulnerable to risks
By Richard Carufel
Agility PR Solutions - July 24, 2023
Yes, generative AI is everything they say it is, and most likely more resourceful than we currently realize. And while business leaders are tripping over each other in a mad rush to get the wunderkind tech deployed, new research from AI communication assistance firm Grammarly reveals that more than half of companies still don't have a clear strategy to deploy generative AI within their organizations at scale—and this haphazard approach is opening them up to security risks and putting them at a competitive disadvantage.
New report: State of PR and Journalism Salaries 2023
By Matt Albasi
Muck Rack Daily - July 20, 2023
Today we published the State of PR and Journalism Salaries, where we analyze more than 1,400 responses collected from journalists and PR professionals to understand how much they earn annually and what impacts their salaries. Find out some key insights.
The Power Of Strategic Comms For Social Impact [PODCAST]
PRovoke Media - July 24, 2023
Stan Getui, the Africa director of global philanthropy organisation Luminate, joins the podcast to talk about the barriers to collaboration between strategic comms firms, funders & change agents.
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