Greetings! Check out today's Daily PR Brief - July 25, 2023
Read some of today's best PR and Comms industry news clips:
Publicists, SAG-AFTRA to Meet As Midsize PR Firms Crushed by Strike (The Hollywood Reporter - July 25, 2023)
Polling is Not Just for Politics (O'Dwyer's - July 25, 2023)
6 questions with: Mindset Consulting's Dina Mostovaya (PR Daily - July 25, 2023)
Bob Iger's Bad PR Week: What Was He Thinking? (The Hollywood Reporter - July 25, 2023)
Responding When a Third Party's Crisis Impacts Your Org (PRNEWS - July 24, 2023)
Headliners: Victoria Dean (PRovoke Media - July 21, 2023)
Engaging Influencers for Snack Brand PR Success (5WPR - July 25, 2023)
Forecasting the impact of emerging tech like blockchain and AR/VR on PR (Agility PR Solutions - July 25, 2023)
Winging It: Twitter Rebrands To "X" And No One Knows Why (Crenshaw Communications - July 24, 2023)
The Power of Emotional Marketing in Healthcare Communications (Landis Communications - July 24, 2023)
Michael Kaye on Bringing an Integrated Mindset to Comms While Bringing It Daily (Mixing Board - July 18, 2023)
This Daily PR Brief is sponsored by ITK Information Services.
The analysts at ITK curate custom daily media briefs with company news, competitor highlights, and key industry updates ready to share with the C Suite. (Like the curated newsletter you’re reading right now!)
They partner directly with brands or white-label their services on behalf of agency partners
Summary Section:
Publicists, SAG-AFTRA to Meet As Midsize PR Firms Crushed by Strike
By Scott Feinberg
The Hollywood Reporter - July 25, 2023
With actors forbidden from doing interviews, attending festivals or really anything else to promote new projects, many have opted to go on "hiatus" from their publicists (who they pay a monthly retainer that can range from $4000 to $20,000, rather than a percentage of their earnings, like agents, managers and lawyers earn). As a result, midsize PR agencies are feeling particularly squeezed, according to the owners of several that spoke to The Hollywood Reporter.
Polling is Not Just for Politics
By Mitchell Brown, Director of Political Strategy, Cygnal Polling & Analytics
O'Dwyer's - July 25, 2023
Polling can help PR pros prepare for new initiatives, mitigate potential brand damage from fallout of culture wars, or even rebuild brand and/or executive images in the wake of crises.
6 questions with: Mindset Consulting's Dina Mostovaya
By Isis Simpson-Mersha
PR Daily - July 25, 2023
Dina Mostovaya is CEO and founder of Madrid-based consulting firm, Mindset Consulting. Drawing from over 15 years of experience, Mostovaya has been instrumental in providing strategic communications support to tech and life science companies as well as venture funds across the United States, Europe, and Latin America. Her expertise lies in developing and implementing campaigns that resonate globally.
Bob Iger's Bad PR Week: What Was He Thinking?
By Kim Masters
The Hollywood Reporter - July 25, 2023
Many in Hollywood hoped the re-upped Disney CEO, long considered the corporate leader most in tune with talent, would emerge as a levelheaded mediator who could end the labor impasse. And then he spoke his mind.
Responding When a Third Party's Crisis Impacts Your Org
By Andrew Moyer, EVP & GM, Reputation Partners
PRNEWS - July 24, 2023
What happens when an unseen, unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?
Headliners: Victoria Dean
By Maja Pawinska Sims
PRovoke Media - July 21, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Portland CEO Victoria Dean.
Engaging Influencers for Snack Brand PR Success
5WPR - July 25, 2023
Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. Food influencers have amassed dedicated followings of food enthusiasts. They also have the ability to create engaging and authentic content that resonates with their audience.
Forecasting the impact of emerging tech like blockchain and AR/VR on PR
By Terrell Gregory James
Agility PR Solutions - July 25, 2023
Living in a digital world, we have to embrace technology and watch for advancements to catch up with innovation. This is true both for our personal lives and for business. Technology keeps revolutionizing the business landscape, permeating all industries, including PR and advertising.
Winging It: Twitter Rebrands To "X" And No One Knows Why
By Dorothy Crenshaw
Crenshaw Communications - July 24, 2023
Let's get one thing out of the way. I never particularly liked the name "Twitter" and I hated to say someone "tweeted." So, even as a former power Twitter user, I don't feel very sentimental about Elon Musk's recent decision to change its brand to "X." But that's just because there are so many other reasons to look at Twitter's new name and logo as the rearranging of deck chair cushions on a rapidly sinking platform. It's an unusual approach to a rebrand, and not in a good way.
The Power of Emotional Marketing in Healthcare Communications
By Brianne Murphy Miller
Landis Communications - July 24, 2023
The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day.
Michael Kaye on Bringing an Integrated Mindset to Comms While Bringing It Daily
Mixing Board - July 18, 2023
Michael Kaye is the Global Director of Brand Marketing and Communications at OkCupid, one of the world's largest dating apps. And since this session was conducted, he now also leads Brand Marketing and Comms for Archer, a "social-first" dating app for gay, bi and queer men. Michael has been featured in ABC News, Ad Age, Business Insider, Bustle, CBS, CNN, Cosmopolitan, Elite Daily, Forbes, Good Morning America, The New York Times, PR News, PRWeek, VICE and The Washington Post.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.