Good Wednesday! Please enjoy your Daily PR Brief - July 26, 2023
Read some of today's best PR and Comms industry news clips:
PR Agencies Raised Revenues, Billing Rates in 2022 (O'Dwyer's - July 26, 2023)
How public affairs pros foster trust with suspicious audiences (PR Daily - July 26, 2023)
Why Inclusion Should Be Top of Mind for Comms Pros Today (PRNEWS - July 25, 2023)
How is the PR Industry Facing the Climate Crisis? (Institute for Public Relations - July 25, 2023)
How Breaking Social Taboos Can Lead To Better Audience Engagement (Forbes - July 25, 2023)
Suzanne Philion on Reshaping a Century of Societal Behavior (Mixing Board - July 12, 2023)
How to Use Anti-Fragile Tactics to Predict the Future (Spin Sucks - July 25, 2023)
Mastering emotional intelligence in PR for authentic brand building and meaningful connections (Agility PR Solutions - July 26, 2023)
The 4 R's of Media Relations: Responsive, Resourceful, Rapid, and Respect (Axia Public Relations - July 26, 2023)
Practical Strategies For Prioritizing Your Own Well-Being As A Leader (Forbes - July 26, 2023)
How to support your media spokesperson in their interview (Media First (UK) - July 25, 2023)
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Summary Section:
PR Agencies Raised Revenues, Billing Rates in 2022
By Jon Gingerich
O'Dwyer's - July 26, 2023
North American PR agencies managed to stay profitable and witnessed healthy growth in 2022 in the face of changing marketing forces, according to results from an annual survey conducted by PR merger and acquisition consultancy Gould+Partners.
How public affairs pros foster trust with suspicious audiences
By Sherri Kolade
PR Daily - July 26, 2023
Public affairs is a noble, yet often misunderstood, arm of public relations. They suffer from some of the same challenges as other branches of PR, but the stakes are often higher as public information officers communicate messages about shootings, natural disasters and more.
Why Inclusion Should Be Top of Mind for Comms Pros Today
By Jennifer Risi
PRNEWS - July 25, 2023
Though some progress has been made in the way brands incorporate DEI, our author outlines three actions that remain crucial today in driving real inclusion.
How is the PR Industry Facing the Climate Crisis?
By PRCA
Institute for Public Relations - July 25, 2023
PRCA examined the perceptions of public relations practitioners toward their role in communicating the climate crisis. A survey of 230 communications practitioners was conducted from June 1-27, 2023.
How Breaking Social Taboos Can Lead To Better Audience Engagement
By Lindsey Viscomi, VP of Brand Strategy and Marketing at Healthgrades
Forbes - July 25, 2023
As a digital marketer, addressing social stigmas can help generate more engagement. Conversational taboos such as sexual health, LGBTQ+ representation, mental health and certain medical conditions are part of our everyday lives, and ignoring them can distance target audience members from your brand. Here are three tips for leveraging your marketing strategy as a social tool for purposeful engagement.
Suzanne Philion on Reshaping a Century of Societal Behavior
By Mixing Board
Mixing Board - July 12, 2023
Mixing Board Studio Session
How to Use Anti-Fragile Tactics to Predict the Future
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - July 25, 2023
Learn how to predict the future and embrace uncertainty in business with anti-fragile tactics while discovering the power of daily reading and more.
Mastering emotional intelligence in PR for authentic brand building and meaningful connections
By Mehdi Hussen
Agility PR Solutions - July 26, 2023
The digital world is distracting, and only great products won't cut it. You need something tangible to make your venture newsworthy. People connect with brands that recognize their emotions and show empathy. So an emotional appeal in your media pitch is fundamental for engagement and visibility.
The 4 R's of Media Relations: Responsive, Resourceful, Rapid, and Respect
By Lindsey Chastain
Axia Public Relations - July 26, 2023
Improve your company's media relations skills by learning the four Rs of media relations and how they help your company communicate with media outlets.
Practical Strategies For Prioritizing Your Own Well-Being As A Leader
By Michelle Mekky
Forbes - July 26, 2023
Whenever I ignore my own health because I'm "too busy," my productivity, creativity and overall well-being eventually take a hit. So, through trial and error, I've figured out the strategies and habits that help me be a healthier, happier person and leader. Here are some of the things I strive to incorporate into my mindset and routine to ensure my well-being. I hope they can help you as well.
How to support your media spokesperson in their interview
By Adam Fisher
Media First (UK) - July 25, 2023
What steps can comms teams and public relations professionals take to ensure spokespeople feel fully supported in the media interview spotlight? Here are some expert tips from our media training courses.
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