Hello! Your Thursday Daily PR Brief is here - July 27, 2023
Read some of today's best PR and Comms industry news clips:
Advice for communicators from Theranos, Enron whistleblowers (PR Daily - July 27, 2023)
Remaining Agile And Innovative In A Constantly Evolving Workforce (Forbes - July 27, 2023)
Communicators to the rescue (Axios - July 27, 2023)
PR Pros Weigh Benefits, Drawbacks of AI Technology (O'Dwyer's - July 26, 2023)
These are the skills recovering journalists bring to internal comms (Ragan - July 26, 2023)
5 Tips to Boost Supply Chain Coverage in a Slow News Cycle (PRNEWS - July 26, 2023)
How a PR background sets CMOs up for success (Agility PR Solutions - July 27, 2023)
And The Award Winner Is…You! (Alyssa Ditroia - July 26, 2023)
Prioritizing Employee Wellness Is Good Business (PRovoke Media - July 26, 2023) [VIDEO]
Twitter rebrand: Will Elon Musk's X-periment work? (Firefly Communications - July 27, 2023)
When the response becomes the crisis (Influence (UK) - July 27, 2023)
The Role of PR in Successful Product Launches — Strategies and Best Practices (Entrepreneur - July 27, 2023)
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Summary Section:
Advice for communicators from Theranos, Enron whistleblowers
By Justin Joffe
PR Daily - July 27, 2023
To mark National Whistleblower Day, Ragan recounts comms advice shared by two storied whistleblowers at our spring member retreat.
Remaining Agile And Innovative In A Constantly Evolving Workforce
By Jonathan Shroyer, Chief CX Innovation Officer at Arise Virtual Solutions
Forbes - July 27, 2023
Staying relevant in an evolving job marketplace is challenging. However, one can overcome this with the right strategy and an unwavering dedication to learning.
Communicators to the rescue
By Eleanor Hawkins
Axios - July 27, 2023
The influence of communications has grown this past year as the world grappled with geopolitical and economic issues, cultural landmines and corporate crises.
PR Pros Weigh Benefits, Drawbacks of AI Technology
By Jon Gingerich
O'Dwyer's - July 26, 2023
The PR sector holds a favorable view of AI and is using this technology for a variety of applications, according to a recent survey. But the profession's adoption of these tools has provoked a range of emotions from elation to anxiety, as many worry about what impact AI might have on the quality of their work as well as how this technology may affect the industry.
These are the skills recovering journalists bring to internal comms
By Justin Joffe
Ragan - July 26, 2023
You likely know several comms leaders who describe themselves as former reporters or, if they have a sense of humor, recovering journalists. In the wake of countless newsroom layoffs and the ever-creeping influence of generative AI, those struggling to find stable work in the media industry can go on to have fruitful careers in PR. But the same skills and disciplines that journalists apply to a media relations role are also useful in internal comms.
5 Tips to Boost Supply Chain Coverage in a Slow News Cycle
By Carly Lang
PRNEWS - July 26, 2023
Now that supply chains have stabilized, getting bites from reporters on supply chain story pitches requires a bit more strategy. Here are five ways to increase your odds of securing media interest.
How a PR background sets CMOs up for success
By Paige O'Neill
Agility PR Solutions - July 27, 2023
Public relations and marketing are two sides of the same coin. Both build and safeguard a brand's reputation. Both recognize the importance of nurturing stakeholder, customer, and media relationships to further their brand's narrative and build credibility. And both know how to craft differentiated messaging that can help a company stand out in a crowded marketplace.
And The Award Winner Is…You!
By Michelle Ronan Noteboom
Alyssa Ditroia - July 26, 2023
Industry awards that recognize a company’s achievement are a valuable, yet sometimes overlooked, component of a successful PR campaign.
Prioritizing Employee Wellness Is Good Business [VIDEO]
PRovoke Media - July 26, 2023
Marina Maher Communications' Olga Fleming and Ketchum's Diane Fakhouri discuss why wellness programs are not just a nice to have, but a necessity for business models in 2023.
Twitter rebrand: Will Elon Musk's X-periment work?
By Ben Brigham
Firefly Communications - July 27, 2023
Elon Musk has rebranded Twitter to become 'X'. This is the latest in a series of high-profile announcements since he took over, will it work?
When the response becomes the crisis
By Amanda Coleman
Influence (UK) - July 27, 2023
After what seems like many weeks, the chief executive of NatWest has stood down over the Coutts and Nigel Farage bank account issue. It follows an admission that she was responsible for the personal information about Mr Farage being shared with a journalist. This was followed by a message of support from the board, only for things to take a turn hours later when the UK Government expressed concern about Dame Alison Rose remaining in post.
The Role of PR in Successful Product Launches — Strategies and Best Practices
By Danielle Sabrina
Entrepreneur - July 27, 2023
A common aspect that many people may not think of when planning their product launches is the impactful role that public relations (PR) can play. PR plays a crucial role in the success of a product launch.
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