Take a look at Friday's Daily PR Brief - July 28, 2023
Read some of today's best PR and Comms industry news clips:
Winning With PR Clients: Tips For Hosting Great Client Calls (Forbes - July 28, 2023)
Bob Iger has become enemy No. 1 as other media bosses dodge Hollywood's wrath. PR experts say it's a cautionary tale in CEO communication (Fortune - July 27, 2023)
How comms leaders can make a difference during natural disasters (Ragan - July 25, 2023)
PR Tip: Don't Simply 'Trust Your Gut' (PRNEWS - July 27, 2023)
Internal Comms: How should CEOs communicate internally? (PRmoment (UK) - July 28, 2023)
4 ways to boost your media relations strategy using social media (Agility PR Solutions - July 28, 2023)
How might Apple's Vision Pro change PR? (Axia Public Relations - July 27, 2023)
Cannes 2023: A Revival Of Creativity And What's Next For The Industry (Forbes - July 27, 2023)
Study: "Comms Professionals Must Challenge Environmental Claims" (PRovoke Media - July 27, 2023)
Three Barriers To Great Sales Tech PR (Crenshaw Communications - July 28, 2023)
6 questions with: Grace Keith Rodriguez of Caliber Corporate Advisers (PR Daily - July 28, 2023)
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Summary Section:
Winning With PR Clients: Tips For Hosting Great Client Calls
By Catherine Seeds
Forbes - July 28, 2023
Mastering the basics of the job is a key building block to long-term success. In this article, I'm going to share how to host winning update calls with PR clients. An update call might seem like a simple task for PR teams, but they are the root of positive client relationships and strategies.
Bob Iger has become enemy No. 1 as other media bosses dodge Hollywood's wrath. PR experts say it's a cautionary tale in CEO communication
By Paige McGlauflin
Fortune - July 27, 2023
Disney CEO Bob Iger's recent remarks about striking Hollywood workers did not go over well. Iger’s comments show what business leaders should avoid doing when making public comments on contentious issues.
How comms leaders can make a difference during natural disasters
By Jess Zafarris
Ragan - July 25, 2023
No one wants to have to consider the unthinkable, but when disaster strikes, these steps will help you keep information flowing to the right places at the right time.
PR Tip: Don't Simply 'Trust Your Gut'
By Jacob Streiter, Vice President at Rosen Group
PRNEWS - July 27, 2023
There exists a powerful-yet-overlooked path that undoubtedly, unequivocally will help you strengthen your “PR gut.” How do you make progress along that path? By making mistakes.
Internal Comms: How should CEOs communicate internally?
PRmoment (UK) - July 28, 2023
As the most senior leader in their organisations, the CEO plays a unique role in the organisation's internal communications strategy. Ian Morris looks at the role of the CEO in internal communications and how internal comms professionals can make better use of their CEO.
4 ways to boost your media relations strategy using social media
By Alex Birkett
Agility PR Solutions - July 28, 2023
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.
How might Apple's Vision Pro change PR?
By Jason Mudd
Axia Public Relations - July 27, 2023
So, what is the Vision Pro, and why is it better than other virtual and augmented reality (VR/AR) devices? Can it be a beneficial tool in the hands of PR professionals? To understand the potential of this new device, we must know what sets Vision Pro apart and how it can improve the productivity and outreach of PR professionals.
Cannes 2023: A Revival Of Creativity And What's Next For The Industry
By Emily Ketchen, CMO & VP, Intelligent Devices Group & International Markets at Lenovo
Forbes - July 27, 2023
Innovation and inspiration are alive and well as we reflect on our time at Cannes Lions. Here are my three takeaways that will reverberate across our marketing work at Lenovo through the next year.
Study: "Comms Professionals Must Challenge Environmental Claims"
By Maja Pawinska Sims
PRovoke Media - July 27, 2023
A new report by FleishmanHillard finds that UK consumers are confused about the meaning of environmental and sustainability claims made by FMCG brands.
Three Barriers To Great Sales Tech PR
By Chris Harihar
Crenshaw Communications - July 28, 2023
Sales tech PR has its challenges. From limited media to a fragmented audience, we explore the barriers to driving great PR for sales tech.
6 questions with: Grace Keith Rodriguez of Caliber Corporate Advisers
By Isis Simpson-Mersha
PR Daily - July 28, 2023
Grace Keith Rodriguez shares how advice from her parents helped her embrace a nontraditional path into PR and beyond.
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