Check out your Tuesday Daily PR Brief - August 1, 2023
Read some of today's best PR and Comms industry news clips:
Ways mid-career PR pros can level up their roles (PR Daily - August 1, 2023)
Educating Reporters on Complex or Uncommon Topics (PRNEWS - August 1, 2023)
What the 2023 U.S. Supreme Court Decisions Mean for Communicators (Institute for Public Relations - July 31, 2023)
Is This Tired Phrase in Your Comms DNA? (PRsay - August 1, 2023)
17 Expert Communicators Share Key Skills Comms Pros Need To Hone Today (Forbes - August 1, 2023)
How One Media Placement Led to 1,600 Customers — And How You Can Do It Too (SparkToro - August 1, 2023)
Unraveling the ROI mystery: PR's pursuit of measurable impact comes to the forefront (Agility PR Solutions - August 1, 2023)
The crisis communication lessons you can learn from the Coutts saga (and what it tells us about 'woke' brands) (Media First (UK) - August 1, 2023)
Responsible AI: Why everyone in tech comms should be part of the conversation (Influence - August 1, 2023)
How To Use Editing To Improve Your Content Marketing (Three Girls Media - July 31, 2023)
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Summary Section:
Ways mid-career PR pros can level up their roles
By J. Scott Punk and Jin Kien (JK) Tan
PR Daily - August 1, 2023
As a more experienced professional, your challenges and options will be different from new industry entrants. Whatever your situation is and however it is affecting you, there is no better time than now to expand on your skills and strengthen what you bring to the table in a organization.
Educating Reporters on Complex or Uncommon Topics
By Nicole Schuman
PRNEWS - August 1, 2023
Several weeks ago, after including the PGA Tour and LIV Golf merger in our weekly PR Roundup, PRNEWS received a note from PGA of America. That note inspired us to write this very piece on how to educate reporters on topics, terms and items they may not be as knowledgeable in.
What the 2023 U.S. Supreme Court Decisions Mean for Communicators
By Cayce Myers
Institute for Public Relations - July 31, 2023
The U.S. Supreme Court handed down three high-profile decisions in 2023 that have major implications for public relations practitioners and communicators. While the impact of each of these cases, which involve affirmative action, fair use and copyright, and legal immunity for online platforms, is yet to be fully realized, communication professionals should expect to experience the residual effects of each of these decisions.
Is This Tired Phrase in Your Comms DNA?
By Elizabeth Gardner
PRsay - August 1, 2023
Over my several decades as a health care business writer and editor, browsing hundreds of company websites and receiving (and deleting) thousands of press releases, I have not bothered to count the number of times an organization has claimed that some virtue or other is "in our DNA." But it's a lot.
17 Expert Communicators Share Key Skills Comms Pros Need To Hone Today
By Forbes Communications Council
Forbes - August 1, 2023
Certain skills are so highly valued by comms leaders today, professionals who gain and master these abilities will increase their attractiveness to employers.
How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
By Amanda Natividad
SparkToro - August 1, 2023
"But, customer acquisition isn't how you measure the success of public relations." I didn't have formal PR or marketing training and still, I knew it was a ridiculous KPI.
Unraveling the ROI mystery: PR's pursuit of measurable impact comes to the forefront
By Natasha Merchant
Agility PR Solutions - August 1, 2023
In a fast-paced, data-driven world, the intangible nature of public relations presents a challenge in demonstrating its value and securing the resources needed for success. Without a tangible way to measure PR's impact, it becomes challenging.
The crisis communication lessons you can learn from the Coutts saga (and what it tells us about 'woke' brands)
By Adam Fisher
Media First (UK) - August 1, 2023
What can the explosive row between Coutts and Nigel Farage teach us about crisis communication? Keep reading to learn the lesson from our training and whether it is time for brands to stop being woke.
Responsible AI: Why everyone in tech comms should be part of the conversation
By Charlotte Stoel
Influence - August 1, 2023
The discussion on AI regulation is far from over — it's just getting started. If you work in tech comms, it's crucial that you have a voice in this conversation. If you haven't been involved yet, now is the time to join in.
How To Use Editing To Improve Your Content Marketing
By Annalyse Hambleton
Three Girls Media - July 31, 2023
Strong editing skills are crucial to content marketing and maintaining an engaged audience. Keep reading to discover editing stages and how to use them.
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