Take a look at your Friday Daily PR Brief - August 4, 2023
Read some of today's best PR and Comms industry news clips:
The Public Side About Being In PR: Quality Interpersonal Relationships (Forbes - August 4, 2023)
The Six Lines of Defense to Isolate a Crisis (O'Dwyer's - August 2, 2023)
6 questions with: Magnitude's Scott Krady (PR Daily - August 4, 2023)
Despite reputation risks, 7 in 10 CEOs acknowledge the bottom-line importance of supporting social and political causes (Agility PR Solutions - August 4, 2023)
16 Ways Comms Teams Can Help Their Companies Attract Gen-Z Job Seekers (Forbes - August 3, 2023)
Edelman Names Joint Leadership For Greater China (PRovoke Media - August 3, 2023)
The Right Internal Communications Channels for Your Audience (Tribe, Inc. - August 3, 2023)
7 Strategies for Being Proactive (Instead of Reactive) in Shaping PR Narratives (Entrepreneur - August 3, 2023)
Navigating silly season (in a not so silly season) (Influence (UK) - August 1, 2023)
How To Interview Experts Like A Journalist: Tips For PR Teams (Crenshaw Communications - August 4, 2023)
Not Your Parents' PR: How Taylor Swift's 1989 Album Took Back the Power of Perception on Apple Podcasts (Why Watch That Radio - August 3, 2023) [PODCAST]
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Summary Section:
The Public Side About Being In PR: Quality Interpersonal Relationships
By Manuel Machado, Co-Chairman of CCOMGROUP Inc.
Forbes - August 4, 2023
As someone with over two decades of experience in the communications arena, here's my take on new and even seasoned professionals looking to develop their PR network.
The Six Lines of Defense to Isolate a Crisis
By Tim O'Brien
O'Dwyer's - August 2, 2023
When dealing with a crisis, one of the first places to start is by identifying where in proximity to the organization's reputation it lies, so, like a cancer, you can isolate it and neutralize it before it grows.
6 questions with: Magnitude's Scott Krady
By Isis Simpson-Mersha
PR Daily - August 4, 2023
Founder & CEO of Magnitude, Scott Krady, has a varied background in marketing and financial reporting. With years of experience under his belt, Krady ventured into entrepreneurship, launching his own firm.
Despite reputation risks, 7 in 10 CEOs acknowledge the bottom-line importance of supporting social and political causes
By Richard Carufel
Agility PR Solutions - August 4, 2023
Middle-market CEOs have a brighter outlook as we head into fall than they did at the start of Q2, according to the latest research from accounting and advisory firm Marcum and Hofstra University’s Frank G.
16 Ways Comms Teams Can Help Their Companies Attract Gen-Z Job Seekers
By Forbes Communications Council
Forbes - August 3, 2023
Here, 16 members of Forbes Communications Council share the strategies their companies use to ensure their communications and campaigns will appeal to Gen-Z candidates and attract up-and-coming top talent. Check out their insights below to learn how to better connect with Gen-Z job seekers and create the kind of work environment they are seeking.
Edelman Names Joint Leadership For Greater China
By Arun Sudhaman
PRovoke Media - August 3, 2023
Edelman has named Nelson Ren and Delicia Tan to co-CEOs of Greater China, following the exit of Pully Chau earlier this year. Ren, currently chief operating officer for Edelman China, will oversee the firm's operations in Beijing, Shanghai and Guangzhou, while Tan retains her existing title and responsibilities across Hong Kong and the Greater Bay Area.
The Right Internal Communications Channels for Your Audience
By Chris McErlain
Tribe, Inc. - August 3, 2023
Just like any other audience, employees will engage and interact differently with various types of media. Knowing when to use a video or a podcast can increase employee viewership and engagement – strengthening your internal communication channels.
7 Strategies for Being Proactive (Instead of Reactive) in Shaping PR Narratives
By Hanna Shanar
Entrepreneur - August 3, 2023
Practical strategies for PR professionals to anticipate future trends, harness data science, foster continuous learning and shape the narratives of tomorrow.
Navigating silly season (in a not so silly season)
By Niki Wheeler
Influence (UK) - August 1, 2023
According to the great god Wikipedia, 'In the United Kingdom, 'silly season' is a period in the summer months known for frivolous news stories in the mass media. The term was first attested in 1861 and listed in the second (1894) edition of Brewer's Dictionary of Phrase and Fable.'
How To Interview Experts Like A Journalist: Tips For PR Teams
By Brian LaRue
Crenshaw Communications - August 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, "We want you to think like a journalist." I never said this at the time, but now I can admit: I don't really know what that means. But I do know something about interviewing experts, which is often the basis for B2B comms writing.
Not Your Parents' PR: How Taylor Swift's 1989 Album Took Back the Power of Perception on Apple Podcasts [PODCAST]
Why Watch That Radio - August 3, 2023
For part one, we take a look at her grammy-winning hit pop album 1989 to examine how she turned media gossip into gold. Then, we'll see how Domino's pizza took customer feedback seriously to make one seriously good ad campaign.
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