Happy Monday! Here's your Daily PR Brief - August 7, 2023

Read some of today's best PR and Comms industry news clips:
3 evolving PR strategies that will dominate the digital age (Agility PR Solutions - August 7, 2023)
Paid Time Off Vs. Pretend Time Off: The Practice Of Disconnecting (Forbes - August 4, 2023)
PR company that represents social media influencer Kai Cenat apologizes for Union Square chaos (CBS New York - August 6, 2023)
4 ways generative AI makes founders more interesting to journalists (TechCrunch - August 5, 2023)
A Political PR Expert Explains How Justin Trudeau's Separation Announcement Helped 'Limit the News Cycle' (PEOPLE - August 4, 2023)
PR's Top Pros Talk: Annie Pace Scranton (O'Dwyer's - August 7, 2023)
Reputation management in the age of AI misinformation (PR Daily - August 7, 2023)
Boosting Reputation and Employee Morale through Philanthropy (PRNEWS - August 7, 2023)
WPP's PR Division Up 2% In Q2 (PRovoke Media - August 4, 2023)
AI in Healthcare PR Round-up: The Technology Bound to Change our Hospitals (FischTank PR - August 2, 2023)
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Summary Section:
3 evolving PR strategies that will dominate the digital age
By Rebecca Barnatt-Smith
Agility PR Solutions - August 7, 2023
The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation.
Paid Time Off Vs. Pretend Time Off: The Practice Of Disconnecting
By Simone Grapini Goodman
Forbes - August 4, 2023
It's summer, prime time for vacation, yet many of us leave time off on the table. We shouldn't. In fact, over my 20-plus-year career, most of the innovative thinking and productive behavior I have seen comes from people who take regular pauses. All of us should do the same.
PR company that represents social media influencer Kai Cenat apologizes for Union Square chaos
CBS New York - August 6, 2023
There was an update Sunday on last week's mayhem in Union Square. The public relations company that represents social media influencer Kai Cenat has apologized. AMP Group released a statement, saying, in part, "We recognize that our audience and influence are growing, and with that comes greater responsibility ... We are deeply disheartened by the outbreak of disorderly conduct that affected innocent people and businesses, and do not condone that behavior."
4 ways generative AI makes founders more interesting to journalists
By Craig Corbett
TechCrunch - August 5, 2023
Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.
A Political PR Expert Explains How Justin Trudeau's Separation Announcement Helped 'Limit the News Cycle'
By Kyler Alvord
PEOPLE - August 4, 2023
The response to Justin Trudeau's announcement earlier this week that the two had filed for legal separation was tepid among Canadians — and according to Canadian crisis communications expert Amanda Galbraith, at least part of the reason for that is cultural.
PR's Top Pros Talk: Annie Pace Scranton
By Steve Barnes
O'Dwyer's - August 7, 2023
Annie Pace Scranton, founder and CEO of Pace Public Relations and author of The Guide to Earned Media, shares her top tips for getting the media to pick up on your clients' messages.
Reputation management in the age of AI misinformation
By Mike Nachshen
PR Daily - August 7, 2023
Press releases in seconds. A cornucopia of content. Automated media analyses. It's already become a cliche to say generative Artificial Intelligence is going to change the Communications profession. But there's a flip side of the "AI is transforming Communications for the better" coin. AI also makes it easier for anyone to attack your organization's reputation.
Boosting Reputation and Employee Morale through Philanthropy
By Jon Hendl
PRNEWS - August 7, 2023
Successful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.
WPP's PR Division Up 2% In Q2
PRovoke Media - August 4, 2023
WPP's PR firms have reported 2.0% like-for-like revenue growth in the second quarter of 2023. PR revenues for the first half of the year were up 2.1% on a LFL basis from the first half of 2022, and 6.7% on an as reported basis.
AI in Healthcare PR Round-up: The Technology Bound to Change our Hospitals
By Veronica Riga and Bianca Roque
FischTank PR - August 2, 2023
As overworked and fatigued health practitioners seek assistance for mundane and tedious work, AI provides a solution so they may focus on the patients in front of them. Below are a few AI developments in Healthcare that are bound to change how our hospitals and healthcare systems operate.
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