Hello! Peruse your Tuesday Daily PR Brief - August 8, 2023

Read some of today's best PR and Comms industry news clips:
5 psychological hacks for boosting media relations (PR Daily - August 8, 2023)
Thought Leadership Doesn't Need A Crystal Ball But Requires Hard Work (Forbes - August 8, 2023)
The Art of Ethical Persuasion (O'Dwyer's - August 7, 2023)
6 questions with: April White of Trust Relations (Ragan Communications - August 8, 2023)
Why Speechwriters Can Make or Break a Commencement Speech (PRNEWS - August 8, 2023)
Majority of Communicators Are Regularly Using AI in Their Work, Study Finds (PRsay - August 8, 2023)
The Truth About Long-Term Communications Success (Spin Sucks - August 8, 2023)
The power of diverse voices in PR and advertising (Agility PR Solutions - August 7, 2023)
Method Bans Content Produced By Generative AI (PRovoke Media - August 8, 2023)
Cake gate and the recipe for good crisis comms (Media First (UK) - August 8, 2023)
Five Best Ways to Use Social Media in a Corporate Crisis (PRGN - August 7, 2023)
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Summary Section:
5 psychological hacks for boosting media relations
By Kawita Noramung
PR Daily - August 8, 2023
Understanding human behavior enables PR professionals to effectively engage with journalists, forming connections that secure favorable media coverage. By personalizing pitches and acknowledging journalists' expertise, PR pros leverage psychological principles like reciprocity and trust.
Thought Leadership Doesn't Need A Crystal Ball But Requires Hard Work
By Mike Maynard, CEO at Napier
Forbes - August 8, 2023
Being seen as a trusted voice of authority can have a major impact in not only shaping and influencing your business, but potentially an entire industry sector.
The Art of Ethical Persuasion
By Elli St. George
O'Dwyer's - August 7, 2023
Using emotion and biases to influence a potential client undermines trust and creates tension rather than fostering a long-lasting relationship based on honesty and mutual benefit.
6 questions with: April White of Trust Relations
By Isis Simpson-Mersha
Ragan Communications - August 8, 2023
April White, founder and CEO of Trust Relations, is a public relations veteran and official TEDx speaker. The founder has nearly 20 years of industry experience counseling and implementing campaigns on behalf of clients across numerous industries, from Fortune 100 companies to startups.
Why Speechwriters Can Make or Break a Commencement Speech
By Michael Franklin
PRNEWS - August 8, 2023
If you’re the resident PR professional in your community and get called on to provide advice for developing remarks for a commencement speech, here are some quick tips and best practices that can streamline the process.
Majority of Communicators Are Regularly Using AI in Their Work, Study Finds
PRsay - August 8, 2023
Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. According to the report, 87% of marketers and 85% of communicators surveyed have used AI, with 68% in marketing and 60% in communications now using it at least "sometimes" in their daily work.
The Truth About Long-Term Communications Success
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 8, 2023
Discover the secrets to successful communications as we draw parallels between training for a long race and the consistency is takes for long-term success.
The power of diverse voices in PR and advertising
By Jessica Perkins
Agility PR Solutions - August 7, 2023
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized.
Method Bans Content Produced By Generative AI
By Diana Marszalek
PRovoke Media - August 8, 2023
Method Communications has taken one of the industry's most forceful positions on generative AI, instituting a policy that forbids staff and clients from submitting content created by the technology.
Cake gate and the recipe for good crisis comms
By Adam Fisher
Media First (UK) - August 8, 2023
What can you learn about crisis communication from the Catherine Tyldesley 'cake-gate' row? The viral scandal offers plenty of lessons in responding to being in the media spotlight, as we outline in this article.
Five Best Ways to Use Social Media in a Corporate Crisis
By Natalie Ghidotti, CEO, Ghidotti
PRGN - August 7, 2023
In today's digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it's a product recall, a disgruntled employee or any other type of emergency – social media monitoring serves a crucial role in a comprehensive crisis communications plan.
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