Check out Wednesday's Daily PR Brief - August 9, 2023
Read some of today's best PR and Comms industry news clips:
Yes, Hollywood is Staged — Here are 5 Reputation Strategies I Learned While Working with Celebrities (Entrepreneur - August 9, 2023)
Managing Volatility (O'Dwyer's - August 9, 2023)
3 tips for more effective group brainstorm sessions (PR Daily - August 9, 2023)
Taming the Chaos Coming for PR Agencies (PRNEWS - August 8, 2023)
PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking (PRNEWS - August 9, 2023)
What Does "Fairness" Mean to Employees? New Tools for Evaluating Internal Communication (Institute for Public Relations - July 20, 2023)
Learn from this crisis or it will repeat: A thorough post-mortem after a crisis may prevent the next one (Agility PR Solutions - August 9, 2023)
B2B public relations must stop fishing in the shallow end of the talent pool (Influence (UK) - August 8, 2023)
The CEO Echo | July 2023 Rankings (Meltwater - August 8, 2023)
A positive employee experience is good business. Here's why. (PR Daily - August 7, 2023)
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Summary Section:
Yes, Hollywood is Staged — Here are 5 Reputation Strategies I Learned While Working with Celebrities
By Emily Reynolds Bergh
Entrepreneur - August 9, 2023
In my 15-year career in PR, I've worked with various celebrity types, including influencers, A-listers and corporate bigwigs. A crisis can pop up at any time, especially in today's hypersensitive cancel culture, and that's when more than just a hastily tweeted apology or lying low for a while is called for.
Managing Volatility
By Reed Handley, Greg Hassel
O'Dwyer's - August 9, 2023
Our role as communicators working in today's uncertain financial services environment has never been more important.
3 tips for more effective group brainstorm sessions
By Allison Carter
PR Daily - August 9, 2023
Think outside the box on thinking outside the box. Brainstorming sessions can be inspiring, invigorating and rejuvenating. Or it can be chaotic, fruitless and leave you feeling overwhelmed. While a widely accepted part of most office cultures, research shows that group brainstorming may not be the most effective way to generate ideas.
Taming the Chaos Coming for PR Agencies
By Jack Skeels
PRNEWS - August 8, 2023
A certain level of chaos is baked into PR agencies and the work they do. Rapid turnarounds for breaking news, unexpected events and crises can wreak havoc on an otherwise orderly content and communication schedule. But as happened to many traditional and creative agencies a decade ago, PR agencies are finding themselves drawn into the much more-complex world of integrated, multi-platform communications and marketing services.
PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking
By Arthur Solomon
PRNEWS - August 9, 2023
PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.
What Does "Fairness" Mean to Employees? New Tools for Evaluating Internal Communication
By Minjeong Kang
Institute for Public Relations - July 20, 2023
Last month, I shared my research on employee listening and its connection with engagement with the IPR Board of Trustees and ELEVATE members in the Greater Chicago area — a brief conversation after my talk involved the concept of organizational justice. Employee communication leaders were frustrated with the millennial and Generation Z obsession with fairness. One of the noticeable characteristics of the emerging labor force profiles is their strong commitment to and value of workplace fairness.
Learn from this crisis or it will repeat: A thorough post-mortem after a crisis may prevent the next one
By Tim O'Brien
Agility PR Solutions - August 9, 2023
In some crisis situations, you may have had the luxury in advance to either obtain opinion or attitude data, or you could even have some of that on file from regular research your organization may already conduct. This kind of benchmark data is valuable after the crisis is behind you when working to determine how effective you are and were at planning for and managing a specific crisis event or issue.
B2B public relations must stop fishing in the shallow end of the talent pool
By Mike Maynard
Influence (UK) - August 8, 2023
Business-to-business PR agencies are failing to promote themselves to young candidates. What can they learn from the consumer sector?
The CEO Echo | July 2023 Rankings
By Perri Robinson
Meltwater - August 8, 2023
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2023 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands.
A positive employee experience is good business. Here's why.
By Sean Devlin
PR Daily - August 7, 2023
It's common knowledge that if you provide the benefits employees desire and need to function well such as extended paid leave and flexible working hours, you're on the way towards building a positive work culture. In turn, this will stand to not only attract outside talent but keep the employees you've worked hard to bring aboard content in their roles. But did you know that an increased focus on employee wellness can also create positive business results as well?
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