Good Monday! Read today's Daily PR Brief - August 14, 2023

Aug 14, 2023

Read some of today's best PR and Comms industry news clips:

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Summary Section:

When good ideas go bad: in 2023, is all PR good PR?
By Sam Anderson
The Drum - August 14, 2023
Recent examples of major backlash to well-intentioned campaigns abound. Did the old dictum that ‘all PR is good PR’ die with Bud Light’s stock? We asked PR leaders from The Drum Network.

The Critical Role of People in an Ideas Economy
By Ken Kerrigan, Senior Vice President at The Bliss Group
O'Dwyer's - August 14, 2023
How organizations can integrate AI in a way that reassures employees of their value and job security while encouraging them to leverage new technologies for better business outcomes.

Former EVP with TelevisaUnivision shares 5 ways to enhance your marketing and comms career
By Elyse Siwinski and Anita Malone
PR Daily - August 14, 2023
In a rapidly changing world, where artificial intelligence is gaining momentum, communicators are constantly seeking ways to improve their skills and stay relevant. Flavia Vigio is no different. Vigio is a former executive vice president, communications at TelevisaUnivision, the largest Spanish language media company in the US. Previously, she held roles with WarnerMedia, HBO, GOLIN Miami and McDonald's Latin America. Vigio has navigated her career by exhibiting emotional intelligence, respect, curiosity and authenticity.

Building Public Affairs Coalitions to Maximize Impact
By John Brandt
PRNEWS - August 14, 2023
When it comes to your public affairs goals, it's always easier to get by with a little help from your friends. Organizations start coalitions for a variety of reasons: to advance legislation, unite against unfavorable proposals or simply to bring attention to a critical policy issue. But how do you start building a team and determining which allies are right at a given time? We've used the three Cs as guidelines to assemble and manage coalitions that have made a years-long impact and are positioned to do so for years to come.

The Five Misconceptions About Public Relations Jobs
5WPR - August 14, 2023
Learn about five common misconceptions about public relations jobs and the truth about what public relations is and what PR professionals actually do.

Unlocking Value: The Power Of Repurposing Content
By Kobi Ben-Meir, Founder of Marketing Trailblazer
Forbes - August 14, 2023
There is constant pressure on brands to create new, engaging content. However, in the rush to stay ahead, many businesses overlook a valuable asset—their existing content. Finding new ways to repurpose your content can not only save a lot of time and resources but also help reach new audiences and reinforce your brand message.

The Internal Comms Review: There's a disconnect between the intention to be neuro-inclusive and the reality practiced in the workplace
By Leyla Hart-Svensson
PRmoment (UK) - August 14, 2023
Neuroinclusion feels like it is starting to gain traction in the workplace; encouragingly, I hear much more discussion about neurodiversity, see companies offering neurodiversity awareness training, and in my own company a neurodivergent colleague is successfully utilising the 'Access to Work' grant.

Tips to Earn "Best Agency to Work for" Award
By Gabrielle Vermeulen
PRGN - August 14, 2023
In the dynamic world of agencies, creating a workplace that stands out as the best is a continuous challenge. It’s not just about having a well-decorated office or offering high salaries. It’s about fostering a culture that values each team member, promotes engagement, and supports a great work-life balance. In this article, we’ll delve into the key strategies to make your agency the best place to work.

A guide to automating influencer marketing campaigns for PR
By David Campbell
Agility PR Solutions - August 14, 2023
Influencer marketing has emerged as a viable means of getting your business in front of potential customers. In fact, as of 2023, the worldwide market is estimated to be worth $21.1 billion. Because of influencers' potential to reach millions, you should also leverage them for your PR efforts.

Edelman & Ogilvy Lead 2023 Asia-Pacific SABRE Awards Finalists
PRovoke Media - August 14, 2023
With 31 finalists for the Asia-Pacific SABRE Awards, Edelman leads ahead of Ogilvy (30), Weber Shandwick (25), Dentsu (23), BCW (20), Provocate and WE (12), H K Strategies and the Hoffman Agency (11), and BlueFocus and First Partners (10).

Communicating quarterly earnings
By Eleanor Hawkins
Axios - August 10, 2023
Smart CEOs bring strategic communicators into the fold before any major decision or announcement is made — and that goes for quarterly earnings, too. Earnings reports are often owned by financial and legal teams, but communication professionals are stepping in to create a narrative behind the numbers.

Transforming PR: Thoughts on CIPR's Equity, Diversity, and Inclusion Strategy
By John Clegg
Influence (UK) - August 8, 2023
The CIPR published its first ever Equity, Diversity, and Inclusion strategy. It's a big, important piece of work with huge potential. Chartered PR Practitioner John Clegg reflects on it and considers how the strategy helps to give him a sense of belonging in the industry.

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Good Monday! Read today's Daily PR Brief - August 14, 2023

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