Please enjoy Thursday's Daily PR Brief - August 17, 2023
Read some of today's best PR and Comms industry news clips:
PRNEWS Recognizes 2023 People of the Year (PRNEWS - August 16, 2023)
In-Person Events Reignite PR Engagement in the Digital Age (O'Dwyer's - August 17, 2023)
17 Reasons Company Leaders Need To Invest In PR Before A Crisis Hits (Forbes - August 16, 2023)
A PR Pro Analyzes Tuohy and Oher's 'Blind Side' Back and Forth (TODAY - August 16, 2023)
Communicator Spotlight: Stacy Martinet, Adobe's chief communications officer and vice president of marketing strategy (Axios - August 17, 2023)
Senior-level insight needed: What are your perceptions on the future of communications? (PR Daily - August 16, 2023)
Despite challenges and backlash, ESG is still a key factor for consumers—which brands and sectors do they think are leaders? (Agility PR Solutions - August 17, 2023)
What do foreign firms need to know about U.S. PR firms and the Federal Foreign Agent Registration Act? (Axia Public Relations - August 17, 2023)
Empathy: The New Frontier of Business and Marketing (O'Dwyer's - August 16, 2023)
Agriculture journalist Margy Eckelkamp takes us inside her niche and shares pitching pointers (Muck Rack - August 17, 2023)
PRs! Don't panic, generative AI won't replace your influencer strategies (Influence (UK) - August 15, 2023)
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Summary Section:
PRNEWS Recognizes 2023 People of the Year
PRNEWS - August 16, 2023
The PRNEWS team has announced the 2023 People of the Year honorees. Award recipients will be recognized in a gala in New York on October 18. Honorees are recognized in a range of categories, including agency CEOs, agency innovators, brand reputation mavens, chief communicators, crisis managers, CSR trailblazers, data and measurement gamechangers, DEI champions, digital PR disruptors, educators, media relations titans, mentors, new entrepreneurs, nonprofit PR innovators, ones to watch, and public affairs leaders.
In-Person Events Reignite PR Engagement in the Digital Age
By Brian Murphy
O'Dwyer's - August 17, 2023
Data shows there is a strong comeback of real, face-to-face gatherings. Recent surveys revealed that 55 percent of event professionals plan to have most of their events be in-person experiences, and 72 percent agree that in-person events are a crucial part of their marketing strategy. With live press events making a comeback, here a few hints for making yours a success.
17 Reasons Company Leaders Need To Invest In PR Before A Crisis Hits
By Forbes Agency Council
Forbes - August 16, 2023
Some companies fail to prioritize development of a public relations strategy—which is as important to building a solid, thriving business as marketing and advertising.
A PR Pro Analyzes Tuohy and Oher's 'Blind Side' Back and Forth
By Elena Nicolaou
TODAY - August 16, 2023
The true story that inspired the "The Blind Side," a book-turned-box office hit, has come under question following allegations from its subject, Michael Oher, about the Tuohy family, who took him in as a teenager. Molly McPherson, author of the book "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis," and whose public relations company focuses on crisis management, parses the back-and-forth between the Tuohys and the Ohers for TODAY.com — and explains why the the Tuohys' response "isn't what she expected."
Communicator Spotlight: Stacy Martinet, Adobe's chief communications officer and vice president of marketing strategy
By Eleanor Hawkins
Axios - August 17, 2023
As Adobe's chief communications officer and vice president of marketing strategy, Stacy Martinet is responsible for shepherding consumers into the AI frontier by introducing major innovations like Adobe Firefly.
Senior-level insight needed: What are your perceptions on the future of communications?
PR Daily - August 16, 2023
Help us understand what’s keeping you up at night and what you’re looking forward to most. Ragan Communications, in partnership with HarrisX, wants to better understand how senior communications leaders view the future of the field. We're looking to hear from director-level and above communicators whose crystal balls are polished and ready to look ahead.
Despite challenges and backlash, ESG is still a key factor for consumers—which brands and sectors do they think are leaders?
By Richard Carufel
Agility PR Solutions - August 17, 2023
Despite the challenges brands and businesses face with implementing ESG initiatives in a tough economy, and the current ESG backlash making things even tougher, new research from market research giant Ipsos shows that American consumers still expect the companies they do business with to make ESG a priority, with three in ten saying it's more important for companies to focus on ESG than on consumer needs. So which brands and sectors do consumers think lead in environment, social and governance issues individually, and in ESG overall—and what are they doing right?
What do foreign firms need to know about U.S. PR firms and the Federal Foreign Agent Registration Act?
Axia Public Relations - August 17, 2023
See what companies based outside the United States should know about the FERA act and US public relations firms before hiring one.
Empathy: The New Frontier of Business and Marketing
By Kristina King
O'Dwyer's - August 16, 2023
The fundamental rules of business are beginning to shift from a purely profit-driven approach to one that's more people-centric, challenging established norms and demanding a metamorphosis of traditional business models.
Agriculture journalist Margy Eckelkamp takes us inside her niche and shares pitching pointers
By Jessica Lawlor
Muck Rack - August 17, 2023
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack chatted with agriculture journalist Margy Eckelkamp.
PRs! Don't panic, generative AI won't replace your influencer strategies
By Sarah Penny
Influence (UK) - August 15, 2023
Beyond the streamlining of processes in comms, PRs need to understand the potential impact of AI on all channels, internal and external – and that includes AI in those influencer campaigns often being led by comms teams.
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