Greetings! Your Friday Daily PR Brief is here - August 18, 2023
Read some of today's best PR and Comms industry news clips:
5 emerging challenges for communicators in 2023 (PR Daily - August 17, 2023)
Hollywood Strikes, Corporate Layoffs Take Toll On PR Operatives (Deadline - August 17, 2023)
"Long-Term Damage"? Bob Iger, Ted Sarandos, and David Zaslav's Bad-PR Summer (Vanity Fair - August 18, 2023)
PR's Top Pros Talk: Natalie Boden (O'Dwyer's - August 17, 2023) [VIDEO]
PRNEWS Unveils Platinum Awards Finalists (PRNEWS - August 15, 2023)
People Mistrust Media Reports About Climate Change, Study Finds (PRsay - August 18, 2023)
3 Effective Ways To Build Lasting Client Relationships (Forbes - August 18, 2023)
The unspoken overlord of client/employee/agency relationships: Self interest (Agility PR Solutions - August 18, 2023)
Sew far, sew good: will Threads disrupt the "Big Five"? (Babel Public Relations - August 18, 2023)
A vital leadership communication skill you can learn from Ted Lasso (Media First (UK) - August 17, 2023)
Study: Consumers "Hyper-Fatigued By Brand Comms" (PRovoke Media - August 18, 2023)
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Summary Section:
5 emerging challenges for communicators in 2023
By Alyssa Smith
PR Daily - August 17, 2023
Communicators, both external and internal, have had to pivot — a lot. In 2023, significant transformations, ranging from an unstable social media landscape to new RTO policies and evolving roles in crisis management, complicated many comms strategies.
Hollywood Strikes, Corporate Layoffs Take Toll On PR Operatives
By Peter Bart
Deadline - August 17, 2023
During these times of gridlock, PR reps are widely forbidden from hustling the wares of their star clients. Further, free-spending corporate clients, once focused on image building, are now running for cover and laying off PR teams.
"Long-Term Damage"? Bob Iger, Ted Sarandos, and David Zaslav's Bad-PR Summer
By Natalie Jarvey
Vanity Fair - August 18, 2023
With actors and writers on strike, studio bosses were obvious candidates to be cast as the villains. Some believe they played the role too well.
PR's Top Pros Talk: Natalie Boden [VIDEO]
By Steve Barnes
O'Dwyer's - August 17, 2023
BODEN Agency founder and CEO Natalie Boden initially wrote her new book, "Sasha's Big Question," as a response to her children, who asked her why she works. "I thought, you know what? I'm going to develop a book, a story that moms can read to their children that answers the question, why do you work, mom?"
PRNEWS Unveils Platinum Awards Finalists
PRNEWS - August 15, 2023
PRNEWS has announced the 2023 Platinum Awards finalists. Honorees and winners will be announced during a gala in New York on October 18.
People Mistrust Media Reports About Climate Change, Study Finds
PRsay - August 18, 2023
As scientists urge action, climate change remains a lower priority for many Americans, Pew Research Center finds. In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat.
3 Effective Ways To Build Lasting Client Relationships
By Kimberly Jones, President/CEO at Butler/Till
Forbes - August 18, 2023
While earning loyalty amid these trying times can feel like a constant battle, there’s a secret sauce to getting it right.
The unspoken overlord of client/employee/agency relationships: Self interest
By Arthur Solomon
Agility PR Solutions - August 18, 2023
Let’s be honest. Looking out for themselves is the primary priority of businesses, both private and public. And since public relations agencies are businesses, both private and public, that definitely applies to them.
Sew far, sew good: will Threads disrupt the "Big Five"?
By Khairat Shaaban
Babel Public Relations - August 18, 2023
Since its 100 million downloads in the first five days of its launch on the 6th of July, Thread’s positive spotlight as the fastest-growing social media site has dimmed somewhat. The established “Big Five” worldwide social networking sites (Facebook, Instagram, TikTok, Snapchat, and Twitter) were looking due for a shake-up after the success of the initial launch. But three weeks later, it’s hard to say if Threads is here to stay.
A vital leadership communication skill you can learn from Ted Lasso
Media First (UK) - August 17, 2023
What can you learn from a fictional football coach about leadership communication. Quite a lot as it turn out as we explore in this article.
Study: Consumers "Hyper-Fatigued By Brand Comms"
By Maja Pawinska Sims
PRovoke Media - August 18, 2023
A new report from Grayling finds that 97% of consumers are showing signs of “brand inertia” thanks to the cost-of-living crisis, misinformation, technology advances and purpose-washing.
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