Hello! Check out Monday's Daily PR Brief - August 21, 2023
Read some of today's best PR and Comms industry news clips:
Putting More Thought into Thought Leadership (PRNEWS - August 21, 2023)
AI threatens the billable hour revenue model (Axios - August 17, 2023)
3 PR lessons in reputation and brand management from the suspension of Orioles broadcaster Kevin Brown (PR Daily - August 21, 2023)
Maui Fires Should Prompt Drills, Updates to Your Crisis Communication Plan (PRNEWS - August 15, 2023)
Should You Join Threads? 9 Factors to Consider (PRsay - August 17, 2023)
How To Build A Network And Establish Meaningful Business Connections (Forbes - August 21, 2023)
Brands and politics: As campaigning ramps up this week, the deeply polarized state of US affairs could drag down a quarter of Fortune 500 brands (Agility PR Solutions - August 21, 2023)
6 takeaways from the Propel Q2 2023 Media Barometer (Axia Public Relations - August 20, 2023)
Headliners: Jim Donaldson (PRovoke Media - August 18, 2023)
How Brands & PR agencies work in 2023: Findings from the State of PR (Muck Rack - August 21, 2023)
The cautionary PR lessons from Threads' meteoric launch — and decline (PR Daily - August 21, 2023)
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Summary Section:
Putting More Thought into Thought Leadership
By Brett Bruen
PRNEWS - August 21, 2023
There is a real need to be more thoughtful about thought leadership. Here, our author discusses three things you can do to increase your position.
AI threatens the billable hour revenue model
By Eleanor Hawkins
Axios - August 17, 2023
Artificial intelligence allows professionals to work smarter and faster, which poses a serious threat to businesses that make money by billing for time. Why it matters: Currently, most public relations agencies, consulting firms and other professional services like law and accounting generate revenue based on how much time they put in, not what they deliver.
3 PR lessons in reputation and brand management from the suspension of Orioles broadcaster Kevin Brown
By Steve Smith
PR Daily - August 21, 2023
As my team will tell you, don't get me started talking about baseball if you're in a hurry. However, one story that recently dominated headlines holds several important lessons for PR professionals: The suspension of broadcaster Kevin Brown by the Baltimore Orioles owner John Angelos.
Maui Fires Should Prompt Drills, Updates to Your Crisis Communication Plan
By Deborah Hileman
PRNEWS - August 15, 2023
Whenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.
Should You Join Threads? 9 Factors to Consider
By Shalon Kerr
PRsay - August 17, 2023
With Elon Musk at the helm of Twitter (recently rebranded as X) and the continued chaos and criticism surrounding the company, Meta has seized the opportunity to unveil Threads, its own microblogging platform, to rival Twitter's dominance. But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse?
How To Build A Network And Establish Meaningful Business Connections
By Asad Kausar, CEO at Dabaran
Forbes - August 21, 2023
While it may not come naturally to some people, networking skills can be learned and are worth learning.
Brands and politics: As campaigning ramps up this week, the deeply polarized state of US affairs could drag down a quarter of Fortune 500 brands
By Richard Carufel
Agility PR Solutions - August 21, 2023
The seemingly never-ending electioneering in America is about to ramp up again as Republican candidates take the stage for the first debate of the 2024 Presidential election cycle. The divisive and often dangerous impact that US politics is having on citizens is clearly undeniable, but that impact has also been crossing over to consumerism and branding—and whether they brought it upon themselves or not, some of the country's biggest brands could be damaged in the fallout.
6 takeaways from the Propel Q2 2023 Media Barometer
By Bre Chamley
Axia Public Relations - August 20, 2023
Media barometers help us analyze the reach of different media. Propel PRM released their Q2 media barometer for 2023. Here are the most notable highlights gathered from the report.
Headliners: Jim Donaldson
By Maja Pawinska Sims
PRovoke Media - August 18, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to outgoing FleishmanHillard UK & Middle East CEO Jim Donaldson.
How Brands & PR agencies work in 2023: Findings from the State of PR
By Matt Albasi
Muck Rack - August 21, 2023
See how brands and agencies work together, including the types of work that brands outsource to agencies, how brands and agencies plan budgets and more.
The cautionary PR lessons from Threads' meteoric launch — and decline
By Allison Carter
PR Daily - August 21, 2023
The Threads hype was inescapable just a month ago. It was the fastest growing social media app ever, notching 100 million signups in just a week. That's more than the population of Vietnam. But now the number of daily active users has fallen 79%, to an estimated 10 million people a day logging on to scroll the app for an average of just three minutes, ZDNet reported.
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