Take a look at Tuesday's Daily PR Brief - August 22, 2023

Read some of today's best PR and Comms industry news clips:
As the Knot's Advertising Practices Are Questioned, a Lesson in Crisis PR Emerges (Inc. - August 22, 2023)
When Your Father's a Preacher and Your Last Name Is Pray (O'Dwyer's - August 21, 2023)
Focusing on a 'return to culture' puts to rest the return-to-office debate (PR Daily - August 22, 2023)
e.l.f.'s Engaging Content: An Inside Look at Strategies and Impact (PRNEWS - August 21, 2023)
Promoting Mental Well-being in the Workplace (Institute for Public Relations - August 21, 2023)
Toxicity Isn't Remote Work's Fault: The Real Culprit is Leadership (Spin Sucks - August 22, 2023)
The role of effective communication in exceptional customer support (Agility PR Solutions - August 22, 2023)
Four great acting tips to help every PR presentation (Influence (UK) - August 22, 2023)
How To Build B2B PR Around Invented Holidays (Crenshaw Communications - August 22, 2023)
Stagwell: Election Season "Will Be Fraught With Potential Flashpoints For Brands" (PRovoke (UK) - August 22, 2023)
Taylor Swift and Ticketmaster Fail (Everything PR News - August 22, 2023)
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Summary Section:
As the Knot's Advertising Practices Are Questioned, a Lesson in Crisis PR Emerges
By Sam Blum
Inc. - August 22, 2023
The Knot has been partially unwound by allegations detailed in reporting by Forbes and the New York Post in recent weeks. Former employees and vendors charged that the company has falsified national advertising reports, sold prime ad space for a premium that ultimately delivered little for vendors, and surreptitiously altered contracts with major advertising partners after terms had been finalized.
When Your Father's a Preacher and Your Last Name Is Pray
By Ken Jacobs
O'Dwyer's - August 21, 2023
The first two quarters of 2023 have been challenging for many in PR agency leadership, and that includes Praytell founder and CEO Andy Pray. In this episode of Taking the Lead, Pray shares how his innate optimism, and the leadership tenets he learned from his father, a pastor, helped him power through.
Focusing on a 'return to culture' puts to rest the return-to-office debate
By Diane Schwartz
PR Daily - August 22, 2023
Gather a group of communicators and HR professionals in a room to talk about Return to Office strategies and the intensity of the conversation and energy in the room skyrockets. That was the case when attendees at Ragan's Employee Experience & Wellness Conference in Denver were asked to make two lists: one of the benefits of working from home and another on the benefits of working in the office. Many expected lopsided results.
e.l.f.'s Engaging Content: An Inside Look at Strategies and Impact
By Tai Nichols
PRNEWS - August 21, 2023
e.l.f. Cosmetics has garnered attention for its skillful content creation. The brand showcases the ability to develop engaging moments that connect with audiences, challenge conventions, and emphasize core messages. We spoke with Patrick O'Keefe, VP, integrated marketing communications, e.l.f. Beauty, and Liza Suloti, co-founder and Chief Communications Officer from the integrated marketing communications agency, SHADOW, to uncover the strategies that have aided in e.l.f.'s success.
Promoting Mental Well-being in the Workplace
Institute for Public Relations - August 21, 2023
The American Psychological Association examined the extent to which employees valued well-being and mental health in their jobs.
Toxicity Isn't Remote Work's Fault: The Real Culprit is Leadership
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 22, 2023
Every day, it seems like another big company has demanded employees return to the office, even though they committed to being fully remote or hybrid just a year ago. Many employees changed their lives based on this commitment—some moving to be closer to family, some living the wanderlust life, and others choosing to start families. These are big commitments that employees have made based on the decisions of their employers—and now they're being told, "Just kidding! Figure it out because we need you in the office, or you don't have a job."
The role of effective communication in exceptional customer support
By Liam Bayford
Agility PR Solutions - August 22, 2023
Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer support and end up clueless about why their churn rates run high and their retention rates run low.
Four great acting tips to help every PR presentation
By Lucy Morgans
Influence (UK) - August 22, 2023
Many PR firms are using actors to boost their employees' presentation skills online and in person. This is not about turning anyone into an actor, but learning new ways to calm nerves and make the most of our voice and body language when speaking in front of an audience which is critiquing their every move and word.
How To Build B2B PR Around Invented Holidays
By Anna Roolf
Crenshaw Communications - August 22, 2023
Invented holidays can be a godsend for PR teams. Here's how and where to take advantage of them.
Stagwell: Election Season "Will Be Fraught With Potential Flashpoints For Brands"
By Diana Marszalek
PRovoke (UK) - August 22, 2023
Stagwell's risk and reputation unit is urging brands to prepare for an election season that is "going to be politically anti-business."
Taylor Swift and Ticketmaster Fail
Everything PR News - August 22, 2023
Taylor Swift, the renowned pop star, announced her highly anticipated Eras Tour back in 2022, which was scheduled for 2023, with international dates extending the tour to 2024. However, what was meant to be an exciting event for fans turned into a major controversy known as the Taylor Swift Ticketmaster drama.
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