Hi! Peruse your Wednesday Daily PR Brief - August 23, 2023
Read some of today's best PR and Comms industry news clips:
The New Rules of B2B Public Relations (PRNEWS - August 23, 2023)
Stopping Ourselves from Mattering Less (O'Dwyer's - August 23, 2023)
The core of Taylor Swift's PR strategy is values-based messaging (PR Daily - August 23, 2023)
The Importance Of Stressing Tenacity, Not Triumph, In Personal Branding (Forbes - August 22, 2023)
Exploring the role of public relations in promoting a culture of safety (Agility PR Solutions - August 23, 2023)
7 ideas to consider before taking a stance on a social or political issue (Axia Public Relations - August 23, 2023)
How Communicators Harness Free Resources for Professional Development (PRNEWS - August 23, 2023)
2023 Asia-Pacific Consultancies Of The Year: Finalists Revealed (PRovoke Media - August 23, 2023)
Creating Employee Communication Channels to Boost Company Culture (Mention - August 23, 2023)
How can you influence leaders? (Influence (UK) - August 21, 2023)
Six Ways To Establish Executive Thought Leadership (Forbes - August 23, 2023)
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Summary Section:
The New Rules of B2B Public Relations
By Parry Headrick
PRNEWS - August 23, 2023
B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.
Stopping Ourselves from Mattering Less
By Paul Oestreicher
O'Dwyer's - August 23, 2023
Oh boy, was I wrong. "Who needs these humanities requirements?" I asked as a college student. I was going to be a scientist and wanted to place my attention on (what I thought was) my ultimate goal.
The core of Taylor Swift's PR strategy is values-based messaging
By Gillian Janicki
PR Daily - August 23, 2023
In the world of pop culture, few artists have achieved the level of success and adoration that Taylor Swift has. Taylor Swift has not only captivated audiences worldwide with her music but has also caught the attention of devoted fans and non-Swifites alike through effective PR tactics. Behind her massive success lies a strategy that revolves around values-based messaging, audience understanding and building genuine connections with fans. In this blog, we'll explore how PR has contributed to Taylor's unwavering fan base and immense popularity.
The Importance Of Stressing Tenacity, Not Triumph, In Personal Branding
By Tom Silva
Forbes - August 22, 2023
There’s nothing certain in life except death and taxes. Unless you count the ups and downs of personal brands.
Exploring the role of public relations in promoting a culture of safety
By James Daniels
Agility PR Solutions - August 23, 2023
In the fast-paced and interconnected world, organizations across industries face a multitude of safety challenges. From workplace and product safety to crisis response and community safety, maintaining a strong safety culture is paramount. This is why public relations plays a critical role in shaping how organizations communicate, educate, and engage with stakeholders regarding these safety matters.
7 ideas to consider before taking a stance on a social or political issue
By Marjorie Comer
Axia Public Relations - August 23, 2023
Having your company take a stance on current political or social issues can be a huge risk. Use these tips to see if your organization should do so.
How Communicators Harness Free Resources for Professional Development
By Tai Nichols
PRNEWS - August 23, 2023
Many communicators use free resources for professional growth. Learn about strategies for skill development, network building, and balancing paid and free opportunities.
2023 Asia-Pacific Consultancies Of The Year: Finalists Revealed
By Arun Sudhaman
PRovoke Media - August 23, 2023
The Asia-Pacific Consultancies of the Year awards will again recognize the region's best firms across geographic categories and specialist disciplines. In all, 61 firms — from giant multinationals to small local specialists — are nominated across the 14 Consultancy of the Year categories. More than half of the shortlisted firms — 34 — are independent, with the rest comprised of publicly-owned networks.
Creating Employee Communication Channels to Boost Company Culture
By Gergo Vari
Mention - August 23, 2023
Are you concerned with the level of engagement and productivity of your employees? Are you finding it difficult to attract and retain top talent? If your answer to any of these questions is "yes," chances are you could stand to make substantial improvements in company culture, and creating employee communication channels will go a long way toward accomplishing that goal.
How can you influence leaders?
By Jenni Field
Influence (UK) - August 21, 2023
For many this is the ultimate question. And it's a topic I've spoken about at events in London and internationally in recent months. Whatever your role in an organisation, there are seven key tips I share to help people redefine their relationship with leaders.
Six Ways To Establish Executive Thought Leadership
By Ronjini Joshua
Forbes - August 23, 2023
The format in which we execute public relations has shifted many times over the years, and so has reputation management for brands and personalities. For many, the idea of "thought leadership" has taken center stage. Not only brands but also their executives are starting to build online expertise as another layer of credibility to companies and executive profiles. Depending on what your ultimate goals are, you can pursue thought leadership. Here are six that I have found to be effective.
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