Good Wednesday! Peruse today's Daily PR Brief - August 30, 2023
Read some of today's best PR and Comms industry news clips:
The PR agency-client model is broken. Here's how communicators can adapt. (PR Daily - August 30, 2023)
Retention woes: Why employees job hop and what communicators can do to keep them (Ragan Communications - August 29, 2023)
Lessons in Brand Cross-Promotions from 'Barbenheimer' (PRsay - August 30, 2023)
The Obsession with Generative AI is Part of a Broader PR Problem (PRNEWS - August 30, 2023)
The benefits of purpose-driven storytelling with Pam Fultz (Axia Public Relations - August 29, 2023) [PODCAST]
What does Barbie teach us about reputation shaping? (Firefly Communications - August 29, 2023)
Only Fools Rush In: What Marketing & Communications Professional Need to Know About Threads (Alyssa Ditroia - August 30, 2023)
The Latest – And Best – PR Approach For B2B Tech Companies (Crenshaw Communications - August 30, 2023)
How to write a PR crisis management plan (Muck Rack - August 22, 2023)
Freshen up: how to avoid long term client complacency (Influence (UK) - August 30, 2023)
Are Trust and Credibility a Part of Your PR Strategy? (HMA Public Relations - August 30, 2023)
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Summary Section:
The PR agency-client model is broken. Here's how communicators can adapt.
By Amanda Guisbond and Rachel Huff
PR Daily - August 30, 2023
There's a rising tension between PR agencies and in-house teams, fueled by the perception that PR agencies are not "delivering." This trend is complicated by a media landscape in which there are many more communicators than reporters and increasing pressure on clients of all sizes and stages to be more visible among their customers, buyers and investors with fewer people and less budget.
Retention woes: Why employees job hop and what communicators can do to keep them
By Jess Zafarris
Ragan Communications - August 29, 2023
Turnover can create challenges for organizations looking for longer-term momentum and lasting relationships with employees well-versed in the brand. These insights from Ragan's recent Employee Experience and Wellness Conference may help reduce departures — or at least help managers and communications leaders understand what factors are going into those decisions.
Lessons in Brand Cross-Promotions from 'Barbenheimer'
By Laura Emanuel
PRsay - August 30, 2023
As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.”
The Obsession with Generative AI is Part of a Broader PR Problem
By Joe Zappa, CEO and Founder of Sharp Pen Media
PRNEWS - August 30, 2023
Marketers and PR pros often become obsessed with tactics to the detriment of strategy. Generative AI is just another tool, reminds our author. The most impactful PR professionals will take advantage of tools to achieve strategic objectives without getting blinded by the latest shiny objects.
The benefits of purpose-driven storytelling with Pam Fultz [PODCAST]
By On Top of PR
Axia Public Relations - August 29, 2023
In this episode, Pam Fultz joins On Top of PR host Jason Mudd to discuss what purpose-driven storytelling is, why it's important, why PR professionals should use these types of stories, and how to not push organizational agenda within these stories.
What does Barbie teach us about reputation shaping?
By Alexandra Kourakis
Firefly Communications - August 29, 2023
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping?
Only Fools Rush In: What Marketing & Communications Professional Need to Know About Threads
By Brandon Glenn
Alyssa Ditroia - August 30, 2023
While Threads may hold some promise in the future, don't feel obligated to jump on the platform simply because it’s the latest shiny object.
The Latest – And Best – PR Approach For B2B Tech Companies
By Chris Harihar
Crenshaw Communications - August 30, 2023
From proactive ideas to harnessing key moments for PR storytelling, PR should be adept at building a PR plan independent of marketing.
How to write a PR crisis management plan
By Kristen Dunleavy
Muck Rack - August 22, 2023
Learn to craft an effective PR crisis management plan, understand its core components and leverage software tools for better responses. Prepare for the unexpected now!
Freshen up: how to avoid long term client complacency
By Matt Dix
Influence (UK) - August 30, 2023
There's always another agency poised to take your place, and there's always a marketing manager browsing LinkedIn or being propositioned in the pub by a contact trying to win an account heading for double figures time served. Wandering eyes searching for sky high KPIs and sliced up retainers.
Are Trust and Credibility a Part of Your PR Strategy?
By Rayna Burgett
HMA Public Relations - August 30, 2023
Do you consider the importance of building trust and credibility when crafting your communications strategy? Rayna Burgett discusses the importance of establishing trustworthy relationships in this blog post.
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