Check out Tuesday's Daily PR Brief! - September 5, 2023
Read some of today's best PR and Comms industry news clips:
20 Comms Pros Share Their Best Tips For Writing Email Subject Lines (Forbes - September 1, 2023)
PR and Marketing: No Longer an Either/Or (PRNEWS - September 5, 2023)
Persuasion and the PR Practitioner: Reflecting on Edward Bernays's Work 100 Years Later (Institute for Public Relations - September 5, 2023)
Why Crisis Communications Planning Is Essential for Today's Brands (Spin Sucks - September 5, 2023)
Working with AI to improve measurement can futureproof the PR industry (PRmoment (UK) - September 4, 2023)
15 TikTok tactics for brand social media success (PR Daily - September 1, 2023)
Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you (Agility PR Solutions - September 5, 2023)
The Value of Understanding Your Audience (Axia Public Relations - September 1, 2023)
A "PR MASTERSTROKE": How Kanye West's relationship with new wife is helping to revive his tarnished brand image. (InsideOut Public Relations - September 5, 2023)
Best Agencies To Work For In Asia-Pacific — 2023 Rankings Revealed (PRovoke Media - September 1, 2023)
Job Hopping Looks Bad on the Résumé. Gen Z Doesn't Care. (Culpwrit - September 5, 2023)
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Summary Section:
20 Comms Pros Share Their Best Tips For Writing Email Subject Lines
By Forbes Communications Council
Forbes - September 1, 2023
Writing a subject line to inspire receivers to open an email can be a challenge for comms pros, especially if the same message is going out to a large number of people.
PR and Marketing: No Longer an Either/Or
By Sarah Natoli
PRNEWS - September 5, 2023
Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”
Persuasion and the PR Practitioner: Reflecting on Edward Bernays's Work 100 Years Later
By Dr. Kerry O'Grady
Institute for Public Relations - September 5, 2023
One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth chapter in his book, "Crystallizing Public Opinion" to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever.
Why Crisis Communications Planning Is Essential for Today's Brands
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 5, 2023
Explore how crisis communications can serve as an insurance plan for your brand's reputation while preparation prevents damage and ensures long-term success.
Working with AI to improve measurement can futureproof the PR industry
By Stuart Skinner
PRmoment (UK) - September 4, 2023
Most, if not all, agencies are assessing the use of AI in PR right now - focusing on AI's potential to demonstrate the value of PR work could be the most fertile ground. Given the heightened scrutiny of budgets and competition for business washing over the industry currently, robust measurement and reporting has never been more critical, and the astute use of AI could be key to meeting those challenges.
15 TikTok tactics for brand social media success
By Jess Zafarris
PR Daily - September 1, 2023
Understanding what users want from the platform can guide brands to Tiktok tactics that create high-performance content.
Social sustainability boosts enterprise revenue by $710 million or more—how to make it work for you
By Richard Carufel
Agility PR Solutions - September 5, 2023
Sustainability for business isn't just an environmental issue; that's just the "E" part of ESG. Then there's the "S" concept of social sustainability—the practice of respecting human rights and improving people's lives through business, policy, and community actions—and new research from NTT Corporation finds that large enterprises investing in it see an average increase in revenue of $710 million.
The Value of Understanding Your Audience
By Jason Mudd
Axia Public Relations - September 1, 2023
See how companies are leveraging humor and how they're using big data to better understand their audience and what they want.
A "PR MASTERSTROKE": How Kanye West's relationship with new wife is helping to revive his tarnished brand image.
InsideOut Public Relations - September 5, 2023
The story of Kanye West finding himself caught up in controversies is beginning to sound like a broken record. Buried under endless accounts of antisemitism, following a messy and very public divorce from ex-wife, Kim Kardashian, it seemed there was no way to fix the Emmy award winning rapper's tarnished reputation. West's most recent appearance in headlines, however, may just be the solution he needs to revive his brand image.
Best Agencies To Work For In Asia-Pacific — 2023 Rankings Revealed
By Arun Sudhaman
PRovoke Media - September 1, 2023
PRovoke Media today unveils its Best Agencies to Work For in Asia-Pacific 2023, following in-depth employee research across a range of categories and metrics. PRovoke Media determines the rankings based on a comprehensive employee survey that examines 14 areas of agency life: engagement, management, client service, empowerment, people, culture, diversity, work, communication, professional development, ethics, compensation, work quality and open ended questions on a range of qualitative issues.
Job Hopping Looks Bad on the Résumé. Gen Z Doesn't Care.
Culpwrit - September 5, 2023
Long gone is the belief you must stay in one position for two years – one to learn everything possible and one year to show the organization what you can really deliver. According to the Employee Benefit Research Institute, about 22.3% of workers ages 20 an older spent a year or less at their jobs last year. "What used to be a red flag for me is the new reality," said a recruiter friend of mine who added that he still "winces whenever I see a job hopper's resume."
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