Hi! Check out your Monday Daily PR Brief - September 11, 2023

Read some of today's best PR and Comms industry news clips:
5 steps for creating a PR calendar to streamline your strategies (Agility PR Solutions - September 11, 2023)
Why Wikipedia is so imperative for public relations (PR Daily - September 11, 2023)
'I've got you': How managers can guide team members through major life events (Ragan Communications - September 11, 2023)
Microsoft's Bonnie McCracken on Navigating the AI Landscape (PRsay - September 11, 2023)
How To Turn LinkedIn Into Your Secret Sauce For B2B Dominance (Forbes - September 11, 2023)
US tech firms to European PR agencies: 'We expect more than media relations' (Agility PR Solutions - September 11, 2023)
The Managerial Misconception: Not Every High Performer Wants To Be A Leader (Forbes - September 11, 2023)
Survey: Help Us Understand PR Industry's Creative Evolution As AI Rises (PRovoke Media - September 11, 2023)
8 Social Media PR Tips to Help Boost Brand Visibility (Mention - September 8, 2023)
The importance of co-creation in inclusive comms campaigns (Influence (UK) - August 9, 2023)
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Summary Section:
5 steps for creating a PR calendar to streamline your strategies
By Jenna Bunnell
Agility PR Solutions - September 11, 2023
Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute.
Why Wikipedia is so imperative for public relations
By Rhiannon Ruff
PR Daily - September 11, 2023
Brands can’t afford to ignore the online encyclopedia, as its content is prominently featured in search results, voice responses and even AI chatbot answers.
'I've got you': How managers can guide team members through major life events
By Sean Devlin
Ragan Communications - September 11, 2023
A manager's responsibilities include supervising the progress of their direct reports, assigning them tasks and helping them chart a path to success. But what if something significant happens in an employee's life outside the scope of the job, like a major move or the birth of a child, that requires making accommodations to an employee's schedule or workload? That's where empathetic and strategic manager communications come into play.
Microsoft's Bonnie McCracken on Navigating the AI Landscape
By John Elsasser
PRsay - September 11, 2023
In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company's investments in AI. Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft's own communications team leverages AI tools.
How To Turn LinkedIn Into Your Secret Sauce For B2B Dominance
By Sabrina Graf, Co-Founder of Heartbeat Consulting
Forbes - September 11, 2023
In the fast-paced digital epoch, survival in the B2B sector hinges on staying one step ahead of the competition. The go-to tool for this high-stakes chess game is often LinkedIn, the professional networking powerhouse. With its vast global community, robust capabilities and trailblazing solutions, LinkedIn has become an indispensable asset for B2B entities. Below, I'll share some of the benefits of leveraging LinkedIn and how to do so effectively.
US tech firms to European PR agencies: 'We expect more than media relations'
By Richard Carufel
Agility PR Solutions - September 11, 2023
Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex. New research from tech PR and content agency Fourth Day Public Relations shows that US technology businesses want to make it clear to the PR agencies they enlist in Europe—media relations is just part of the job, and they expect more.
The Managerial Misconception: Not Every High Performer Wants To Be A Leader
By Ryan Farsai
Forbes - September 11, 2023
Following these tips helps maintain high-level contributions from ICs for the duration of their careers and opens doors for team motivators who are often overlooked.
Survey: Help Us Understand PR Industry's Creative Evolution As AI Rises
By Arun Sudhaman
PRovoke Media - September 11, 2023
PRovoke Media and Now Go Create, in conjunction with FleishmanHillard, are launching the ninth edition of their landmark survey into creativity in the PR industry. This year's study comes amid the rise of generative AI, and follows the Covid-19 era, which formed the focus of last year's Creativity in PR study.
8 Social Media PR Tips to Help Boost Brand Visibility
By Chris Norton
Mention - September 8, 2023
Discover how to leverage social media to enhance your public relations strategy. From consistent branding to crisis management, this guide offers 8 crucial tips for boosting your brand's visibility and forging stronger connections with your audience.
The importance of co-creation in inclusive comms campaigns
By Shilpa Saul
Influence (UK) - August 9, 2023
From identifying communities to creating safe and inclusive spaces, how can you collaborate to create more authentic, impactful public relations?
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