Your Tuesday Daily PR Brief is here! - September 12, 2023

Sep 12, 2023

Read some of today's best PR and Comms industry news clips:

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Summary Section:

So you've been asked to do stunt PR. Here's how to make it worthwhile.
By Adam Kiefaber
PR Daily - September 12, 2023
As a communicator, how many times have you been asked (or told) to make a big splash? Or that you need to do something stunty? Creative PR expert Jeff Barrett shares what questions to ask before you get too far into the process.

Goodbye Zoom: In-person events are back (and different) after pandemic lull
By Eleanor Hawkins
Axios - September 7, 2023
In-person gatherings are back in full force following years of scarcely filled conference center ballrooms and virtual appearances. There are more event opportunities than ever before, but time is limited and budgets are tight, making it critical for communications teams to identify and book the most worthwhile opportunities.

What Apple's Investment in the Metaverse Marketplace Means for PR
By Curtis Sparrer
PRNEWS - September 12, 2023
No matter how the metaverse unspools, it’s inevitable that more major disruptions are still to come, even beyond the latest in AI and metaverse technologies.

What Search Generative Experience Means for Content Creators
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - September 12, 2023
The upcoming search generative experience from Google is going to transform content creation. Here are 4 ways for you to tweak your strategy to keep up.

How To Expand Your Personal Brand's Visibility Through AI
By Hannah Nieves
Forbes - September 12, 2023
In the dynamic world of personal branding, AI is revolutionizing how we connect, engage and resonate with an audience. From content repurposing to audience analysis, AI can be a game changer in PR visibility. Here's how you can leverage AI to create a robust PR visibility plan for your personal brand.

The impact of culture on behavior and success
PRmoment (UK) - September 12, 2023
One of the UK's most successful PR agency entrepreneurs over the last 25 years has been Lewis's Chris Lewis and in this exclusive column for PRmoment Chris talks about the impact of culture on behavior and success.

2023 social media landscape: Most marketers say Threads will ultimately make Instagram and Facebook weaker for marketing purposes
By Richard Carufel
Agility PR Solutions - September 11, 2023
New research from business services firm Capterra explores comms pros' opinions and strategic plans for making the most out of today's social media opportunities, while side-stepping new pitfalls.

Earned media coverage doesn't work the way you think it does with Jason Mudd [VIDEO]
By On Top of PR
Axia Public Relations - September 12, 2023
Join Jason Mudd, CEO of Axia Public Relations, as he delves into the intricacies of earned media coverage in this solocast episode. Gain insights into PR strategies that work.

The Important Role Of Data In Modern B2B PR
By Mike Maynard, CEO at Napier
Forbes - September 12, 2023
Gathering data, analyzing it and acting on it, almost in real time, are now the biggest landscape shapers in PR.

How can you become a better public speaker?
By Adam Fisher
Media First (UK) - September 12, 2023
How do you feel when you are asked to give a presentation or speech? A bit shaky or scared perhaps. Maybe the thought gives you sleepless nights or nightmares. Do you find yourself sweating profusely? The good news is you are not alone – many of us have fears about public speaking. But at some point, you will need to present. And being able to do it well will help you achieve your goals.

6 ways millennials are reshaping B2B marketing as they move into leadership roles
By Frank Strong
Sword and the Script Media - September 12, 2023
Millennials, the first "digital natives" are largely credited with forcing the consumerization of technology. As this generation entered the workforce, their influence on buying decisions grew. Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold.

Good PR Pitches: A campaign to fight fracking gets attention from environmental reporters
By Kristen Dunleavy
Muck Rack - September 12, 2023
We asked PR pros to share their best pitches that earned media coverage so that other PR pros could learn from them. Each month, we'll feature a new pitch along with a Q&A with the PR pro behind it. This month's pitch, submitted by Byron Kimball of Mixte Communications, aimed to drive awareness of a campaign against a planned pipeline expansion in the Pacific Northwest.

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Daily PR Brief

Your Tuesday Daily PR Brief is here! - September 12, 2023

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