Good Thursday! Read your Daily PR Brief - September 14, 2023
Read some of today's best PR and Comms industry news clips:
7 toe-curling hot mic gaffes (Media First (UK) - September 14, 2023)
Communications Week board members share how they're working with AI (PR Daily - September 11, 2023)
5 Questions Keeping CMOs Up At Night—And How Agencies Can Put Them At Ease (Forbes - September 14, 2023)
The search for exec-level communications unicorns heats up (Axios - September 14, 2023)
More than a Heritage Month: Driving Success through Bilingual Communications (PRNEWS - September 14, 2023)
Strategic Thinking for PR: How to Prepare for Black Swan Events (Spin Sucks - September 14, 2023)
Communications in a Disaster Zone: The Stories You Choose Not to Tell (PRsay - September 14, 2023)
Good and Bad PR: Wightlink's spoof crashes Andy Barr's Twitter! Good PR awards abound this week (PRmoment (UK) - September 13, 2023)
6 questions with: Sami McCabe of Clarity (Ragan Communications - September 13, 2023)
Can I Grow My Audience Through a Story? (HMA Public Relations - September 14, 2023)
Inside the Media Mind of Steven Overly, Host of Politico Tech Podcast (w2comm - September 12, 2023) [PODCAST]
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Summary Section:
7 toe-curling hot mic gaffes
By Adam Fisher
Media First (UK) - September 14, 2023
Many spokespeople have found themselves caught out by a hot-mic. Keep reading to find some of the most infamous examples and media training tips on how to avoid suffering a similar mishap.
Communications Week board members share how they're working with AI
By Justin Joffe
PR Daily - September 11, 2023
With Communications Week just over two months away, Ragan convened our esteemed Comms Week advisory board to learn how they are future-proofing their strategies and responding to the most hot-button issues affecting the communications function. We first asked how they teach their teams to work with artificial intelligence (AI). Here's what we learned.
5 Questions Keeping CMOs Up At Night—And How Agencies Can Put Them At Ease
By Steve Ohanians
Forbes - September 14, 2023
Chief marketing officers carry an incredible burden of ensuring that their brand's story reaches the marketplace in a meaningful way. When they work with agencies, whether for specific projects or long-term engagements, they do so because they need support. For agencies, winning the sale and forging a positive relationship with a CMO means demonstrating that you can carry their vision forward.
The search for exec-level communications unicorns heats up
By Eleanor Hawkins
Axios - September 14, 2023
No one understands the changing nature of the job better than top headhunters, who are challenged with recruiting these unicorn-like experts.
More than a Heritage Month: Driving Success through Bilingual Communications
By Laura Hernandez-Smith
PRNEWS - September 14, 2023
America is built on diversity; so too should our approach to communications. Spanish language communications in public affairs is not just about words– it is about bridging cultures and embracing the potential for exponentially greater impact.
Strategic Thinking for PR: How to Prepare for Black Swan Events
By Eitan Goldstein
Spin Sucks - September 14, 2023
Dive deep into the world of strategic thinking in PR, inspired by Nassim Taleb's concepts on black swan events, data analysis, and anti-fragile strategies.
Communications in a Disaster Zone: The Stories You Choose Not to Tell
By Susan Malandrino
PRsay - September 14, 2023
As the world rushes to aid the victims of the earthquake on Sept. 8 in Morocco, Susan Malandrino looks back at her work with the American Red Cross in Turkey and Syria this past February.
Good and Bad PR: Wightlink's spoof crashes Andy Barr's Twitter! Good PR awards abound this week
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 13, 2023
So much constructive feedback from "Team science" last week, yet here I am again handing out the winners and no-so-winners certificates from the world of public relations.
6 questions with: Sami McCabe of Clarity
By Isis Simpson-Mersha
Ragan Communications - September 13, 2023
Clarity Founder and CEO Sami McCabe launched the global marketing communications agency in 2012 with the goal of using technology for positive change. McCabe’s career has seen a range of entrepreneurial ventures, including a PR firm, marketing agency, internet platform, and video content production company.
Can I Grow My Audience Through a Story?
By Rayna Burgett
HMA Public Relations - September 14, 2023
Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.
Inside the Media Mind of Steven Overly, Host of Politico Tech Podcast [PODCAST]
By Christy Pittman
w2comm - September 12, 2023
On Inside the Media Minds, Politico Tech's Steven Overly shares how he's bridging the gap between legislators and people confronting emerging technologies.
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