Hello! Your Wednesday Daily PR Brief is here! - September 20, 2023
Read some of today's best PR and Comms industry news clips:
5 reasons why social listening is now critical in PR (Agility PR Solutions - September 20, 2023)
Why Angry Arnold Should Handle Your Crisis PR (Amendola Communications - September 20, 2023)
17 Ways To Reach Younger Audiences In A Fractured Media Environment (Forbes - September 19, 2023)
Spotlight to Shine on Saudi Arabia's PR Firms (O'Dwyer's - September 19, 2023)
New social media features and updates you need to know this week (PR Daily - September 19, 2023)
PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month (PRNEWS - September 19, 2023) [VIDEO]
Job title inflation and what it means for PR (PRmoment (UK) - September 19, 2023)
How to Best Leverage Social Media to Reach B2B Decision-Makers (PRGN - September 19, 2023)
How to Use Threads For B2B PR (Crenshaw Communications - September 20, 2023)
What's Changing in the AP Stylebook for 2024? (HMA Public Relations - September 20, 2023)
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Summary Section:
5 reasons why social listening is now critical in PR
By Natasha Merchant
Agility PR Solutions - September 20, 2023
As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break their reputation. Social listening emerges as the solution, offering immediate insights into public sentiment, competitor strategies, and more. This article will examine the growing importance of social listening in modern PR. We'll discuss how this tool lets professionals navigate the seas of online conversations skillfully and proactively.
Why Angry Arnold Should Handle Your Crisis PR
By Jim Sweeney
Amendola Communications - September 20, 2023
The C-suite and the PR team are not going to determine if the crisis is handled correctly or not. The public and customers will.
17 Ways To Reach Younger Audiences In A Fractured Media Environment
By Forbes Communications Council
Forbes - September 19, 2023
Once-reliable media channels that used to work alone or in tandem to reach younger demographics aren’t quite doing the trick to capture Gen-Z’s attention.
Spotlight to Shine on Saudi Arabia's PR Firms
By Kevin McCauley
O'Dwyer's - September 19, 2023
Saudi Arabia's PR team faces scrutiny. Senator Richard Blumenthal has expanded his probe into Saudi Arabia's Public Investment Fund's deal with the PGA Tour to "effectively control professional golf in the US" to include all PIF investments in this country.
New social media features and updates you need to know this week
By Sherri Kolade
PR Daily - September 19, 2023
Updates from X, LinkedIn, TikTok and more. It’s another week of social media updates, PR and comms pros! It is now time to check out the new social media news you can use now.
PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month [VIDEO]
By Nicole Schuman
PRNEWS - September 19, 2023
PRNEWS joined Sara Garibaldi, president, BODEN, to celebrate Hispanic Heritage Month. The discussion included the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture.
Job title inflation and what it means for PR
By Susie Wei
PRmoment (UK) - September 19, 2023
Job title inflation is the emergence of new, more senior sounding job titles entering the market without the experience, skills or salaries to match. A recent study by recruitment firm Robert Walters suggests this is a fast-rising trend.
How to Best Leverage Social Media to Reach B2B Decision-Makers
By Natalie Ghidotti, CEO, Ghidotti
PRGN - September 19, 2023
While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won't capture the attention of the ones who truly matter to your business. Successfully leveraging social media to reach B2B decision-makers begins with identifying where they are most active to refine your scope, understanding their unique challenges and pain points and optimizing your content efforts to reflect their needs.
How to Use Threads For B2B PR
By Adam Brett
Crenshaw Communications - September 20, 2023
As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta's Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.
What's Changing in the AP Stylebook for 2024?
By Justin Liggin
HMA Public Relations - September 20, 2023
The Associated Press (AP) Stylebook is the reference for newswriting and a guide PR professionals use in drafting news release, bylined articles and more. Every year, we cover the latest changes to the AP Stylebook and relevant entries that help us continue to tell stories accurately and effectively on relevant topics of today.
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