Greetings! Peruse today's Daily PR Brief - September 21, 2023
Read some of today's best PR and Comms industry news clips:
Seven viral videos that make PRs smile (and offer a few lessons too) (PRmoment (UK) - September 20, 2023) [VIDEO]
How PR Can Drive Leads And Secure Great Media Coverage (Forbes - September 21, 2023)
Rupert Murdoch Relinquishes His Chairs (O'Dwyer's - September 21, 2023)
Cultural changes for PR success in Europe vs. the U.S. (PR Daily - September 21, 2023)
How should communicators address identity discussions? (Ragan Communications - September 21, 2023)
Can AI be the Catalyst for Unified PR and Marketing? (PRNEWS - September 20, 2023)
7 press release mistakes you need to keep an eye on and avoid (Agility PR Solutions - September 20, 2023)
Top H1 2023 stories and how they were pitched (Axia Public Relations - September 21, 2023)
Discussing the Values-Aligned Company on the PRGN Podcast (Landis Communications - September 21, 2023)
Artificial Intelligence in Public Relations — Opportunities and Obstacles (W2Communications - September 20, 2023)
Ragan's PR Daily Awards finalists announced: See the full list (PR Daily - September 21, 2023)
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Summary Section:
Seven viral videos that make PRs smile (and offer a few lessons too) [VIDEO]
PRmoment (UK) - September 20, 2023
If you need any excuse to watch some fun videos, then here it is: The following films have been picked by PR experts for good reasons. First because they are entertaining, and second because they have the most important ingredient for any PR content - they are engaging. So grab a coffee, put your feet up and enjoy!
How PR Can Drive Leads And Secure Great Media Coverage
By Catherine Seeds, President and CEO at Ketner Group Communications
Forbes - September 21, 2023
At our agency, we have developed a go-to checklist for our clients, namely the marketing team, for how to use earned media coverage to drive leads. Hint: It's all about harnessing the power of your marketing and sales strategy!
Rupert Murdoch Relinquishes His Chairs
By Kevin McCauley
O'Dwyer's - September 21, 2023
Rupert Murdoch, 92, is stepping down as chairman of Fox Corp and News Corp. effective at the November annual meeting of each company. He will take on the chairman emeritus post at both companies. Lachlan Murdoch will become the chair of News Corp. and continue as CEO and executive chair at Fox Corp.
Cultural changes for PR success in Europe vs. the U.S.
By Xanthe Vaughan Williams
PR Daily - September 21, 2023
Meeting clients' demands for overseas PR can be a bit off-putting. As a U.K.-headquartered agency, our heart sinks when clients ask us to get a bit of U.S. coverage for a local announcement. Conversely, we've seen U.S. clients sending out a news release in its original form and hoping that English-speaking journalists across the continent will eagerly pick it up.
How should communicators address identity discussions?
By Alysha Light
Ragan Communications - September 21, 2023
It's clear that our role as communications pros is changing. While we're still here to guide our clients on the best messaging and optics for their business, it's time we rethink exactly what guidance we're giving them when it comes to public-facing identity discussions.
Can AI be the Catalyst for Unified PR and Marketing?
By Michelle Hayes Uhlfelder
PRNEWS - September 20, 2023
It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it's evident that artificial intelligence is not just blurring these lines—it's erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies.
7 press release mistakes you need to keep an eye on and avoid
By Sam O'Brien
Agility PR Solutions - September 20, 2023
As a seasoned public relations professional, you know that any PR strategy worth its salt includes creating and distributing press releases when a newsworthy story emerges. But writing a good press release is no easy feat—especially when pressed for time.
Top H1 2023 stories and how they were pitched
By Lindsey Chastain
Axia Public Relations - September 21, 2023
See what kinds of media pitches worked in H1 2023 and how this will affect your company's earned media strategies going forward.
Discussing the Values-Aligned Company on the PRGN Podcast
Landis Communications - September 21, 2023
A values-aligned organization is an organization that has a clear mission statement centered on benefiting people now and in the future.
Artificial Intelligence in Public Relations — Opportunities and Obstacles
By Tony Welz
W2Communications - September 20, 2023
The debate raging among PR, corporate communications and marketing professionals mirrors the months’ long discourse taking place across just about every aspect of business – how will Artificial Intelligence (AI) impact the future of public relations, our job responsibilities, livelihoods and roles within our organizations?
Ragan's PR Daily Awards finalists announced: See the full list
PR Daily - September 21, 2023
In a year marked by challenges and rapid shifts in the communications landscape, PR professionals have demonstrated resilience, creativity and unwavering dedication to their craft. Finalists in Ragan's PR Daily Awards have risen to the occasion, leveraging their expertise to ensure their work and that of their clients got the attention it deserved.
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