Please enjoy your Friday Daily PR Brief - September 22, 2023
Read some of today's best PR and Comms industry news clips:
Communicator Spotlight: Daniel Roberts of BrightDrop (Axios - September 21, 2023)
3 global elections to watch in 2024 — and how they could impact your comms (PR Daily - September 22, 2023)
The Impact of PR Professional Associations (PRNEWS - September 22, 2023)
Minding The Empathy Gap: Create More Effective And Inclusive Campaigns (Forbes - September 22, 2023)
Good and Bad PR: Bad TikTok, bad oil-price fixers and bad NASA! (PRmoment (UK) - September 21, 2023)
How a Values-Aligned Mission is Good for Business (PRGN - September 21, 2023)
ChatGPT Isn't A Swiss Army Knife—And Other AI Tips For Agencies (Forbes - September 21, 2023)
Twitter/X Paywall? What We Can Expect (NextPR - September 21, 2023)
The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future (Agility PR Solutions - September 21, 2023)
Headliners: Tom Berry (PRovoke Media (UK) - September 22, 2023)
Could the behaviour of your boss fuel you next media crisis? (Media First (UK) - September 21, 2023)
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Summary Section:
Communicator Spotlight: Daniel Roberts of BrightDrop
By Eleanor Hawkins
Axios - September 21, 2023
Daniel Roberts is head of communications for BrightDrop, the General Motors subsidiary that is developing electric-powered delivery vehicles used by companies like FedEx and Walmart. Roberts is responsible for explaining how a 115-year-old automaker is using EV delivery fleets and software to combat climate change.
3 global elections to watch in 2024 — and how they could impact your comms
By Allison Carter
PR Daily - September 22, 2023
While each of these elections deal with unique issues, there are some broad trends we can expect to see around the world.
The Impact of PR Professional Associations
By Tai Nichols
PRNEWS - September 22, 2023
From networking to professional development, examine the essential role these associations play in shaping successful careers.
Minding The Empathy Gap: Create More Effective And Inclusive Campaigns
By Sean DallasKidd, Partner & CCO at Demonstrate
Forbes - September 22, 2023
By putting yourself in the shoes of a target audience, you can better understand their needs and desires, and create solutions that resonate with them on a deeper level.
Good and Bad PR: Bad TikTok, bad oil-price fixers and bad NASA!
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - September 21, 2023
Another week races by and the world of Good and Bad PR continues to deliver. To get it out of the way, I am not going to talk about the Russell Brand story, let's try and keep this a bit more "light and fluffy" as they say.
How a Values-Aligned Mission is Good for Business
By Sean Dowdall, President - Landis Communications Inc. (LCI)
PRGN - September 21, 2023
Values-aligned businesses are proven to be more successful than their peers. Read for more on how to build a values-aligned organization.
ChatGPT Isn't A Swiss Army Knife—And Other AI Tips For Agencies
By Devin Schumacher
Forbes - September 21, 2023
Marketing agencies that fail to understand and adapt to AI risk becoming less efficient and innovative—and losing opportunities to their competitors.
Twitter/X Paywall? What We Can Expect
By Joe Wachter
NextPR - September 21, 2023
Elon Musk recently said a paywall may be coming to social platform X, formerly known as Twitter. Here's what we can expect if this change goes into effect.
The state of global communications: All regions share top challenges like budget and staffing levels, but also optimism for the future
By Richard Carufel
Agility PR Solutions - September 21, 2023
Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But just as they all share core challenges, they also share a sense of optimism about the subject at the heart of our survey: communicating across borders.
Headliners: Tom Berry
By Maja Pawinska Sims
PRovoke Media (UK) - September 22, 2023
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to MikeWorldWide's new UK general manager, Tom Berry.
Could the behaviour of your boss fuel you next media crisis?
By Adam Fisher
Media First (UK) - September 21, 2023
What’s in your crisis communication plan? Most crisis plans include workplace accidents, data breaches, product recalls, supply chain issues, natural disasters and court cases. But is there something missing?
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