Good Monday! Here's your Daily PR Brief - September 25, 2023
Read some of today's best PR and Comms industry news clips:
Russell Brand case: 'Legal and PR strategies need to work hand in hand' (Campaign Asia - September 24, 2023)
Six Trends Redefining The Role Of The Modern CMO (Forbes - September 25, 2023)
Once reputation is at risk, so is money. That's when companies turn to crisis PR (CNN - September 24, 2023)
So you need to request a correction from a journalist (PR Daily - September 25, 2023)
The Importance of Leaning into Cultural Consultants Year-Round (PRNEWS - September 21, 2023)
5 sustainable practices every business should implement today (Agility PR Solutions - September 25, 2023)
The SEO impact of commercial newswire releases (Axia Public Relations - September 24, 2023)
Five Steps to Manage Client-Agency Relationships (PRGN - September 25, 2023)
How To Master The Public Apology: PR Tips (Crenshaw Communications - September 25, 2023)
#MediaMonday – Jose R. Gonzalez (HMA Public Relations - September 25, 2023)
Career change: How to stay in PR but switch industries (Influence (UK) - September 21, 2023)
PR's Top Pros Talk: Jennifer Bodner (O'Dwyer's - September 22, 2023) [VIDEO]
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Summary Section:
Russell Brand case: 'Legal and PR strategies need to work hand in hand'
By Elizabeth Wiredu
Campaign Asia - September 24, 2023
The scandal is a reminder of why legal and PR strategies must work closely together, a leading comms figure says.
Six Trends Redefining The Role Of The Modern CMO
By Vince Venditti, CMO at American Residential Services
Forbes - September 25, 2023
As technology, consumer behaviors and market dynamics continue to shift, the role of the CMO is undergoing a significant transformation.
Once reputation is at risk, so is money. That's when companies turn to crisis PR
By Eva Rothenberg
CNN - September 24, 2023
From celebrity scandals to business blunders, crisis communication is a cornerstone of public relations. It's a specialty of PR dealing with protecting reputation, because a blow to the image of a business or public figure often has real financial implications on the bottom line. But what are the necessary steps to take in the face of scrutiny? And what are the most common missteps? Four public relations executives help make sense of crisis management.
So you need to request a correction from a journalist
By Allison Carter
PR Daily - September 25, 2023
There's nothing that can match the excitement of opening a piece of earned media you helped pitch and place. And there's nothing that can match the pit in your stomach when you realize there's a glaring error in the story. What happens next isn't a fun situation for anyone — not for the PR pro, not for the client and not for the journalist who made the error. But how you respond to this situation can define your relationship with that journalist moving forward — for better or worse.
The Importance of Leaning into Cultural Consultants Year-Round
By Erika Bradbury
PRNEWS - September 21, 2023
Stephen Chavez, president of ChavezPR and PRSA Los Angeles, recently took the helm of nonprofit advocacy organization Latino Equality Alliance (LEA). PRNEWS spoke with him at the beginning of Hispanic Heritage Month about coalition building, the Alliance's biggest communications priorities and advice for communicators looking to reach the Hispanic market.
5 sustainable practices every business should implement today
By Marian Domingo
Agility PR Solutions - September 25, 2023
In today's rapidly evolving business landscape, sustainability has become a non-negotiable factor for success. Beyond environmental responsibility, it's the key to maintaining a positive brand reputation. The demand for eco-conscious practices is growing among consumers and stakeholders. This article delves into five vital sustainable practices that not only contribute to a greener future but also improve your brand image. So, let's embark on this sustainable journey together!
The SEO impact of commercial newswire releases
By Lindsey Chastain
Axia Public Relations - September 24, 2023
Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.
Five Steps to Manage Client-Agency Relationships
By Brianne Murphy Miller, Landis Communications
PRGN - September 25, 2023
All relationships take effort, and that includes the one between client and communications agency. Considering that "communication" is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client and agency understand relationships, responsibilities and expectations, it's usually smooth sailing. Here are five tips for creating a partnership that yields results with minimum drama.
How To Master The Public Apology: PR Tips
By Dorothy Crenshaw
Crenshaw Communications - September 25, 2023
It's not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there's an art to the public mea culpa.
#MediaMonday – Jose R. Gonzalez
By Justin Liggin
HMA Public Relations - September 25, 2023
Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.
Career change: How to stay in PR but switch industries
By Lucy Scaramanga
Influence (UK) - September 21, 2023
Are circumstances forcing you to consider a new direction or do you just fancy a change? Read these top tips on how to take those important first steps – from a PR professional who did just that.
PR's Top Pros Talk: Jennifer Bodner [VIDEO]
By Steve Barnes
O'Dwyer's - September 22, 2023
"The world of communications, particularly earned media, is an art and a science," Babbit Bodner CEO Jennifer Bodner tells Doug Simon. "It's never perfect." However, by laying the groundwork, and "having a plan B, C, D and E," Bodner says savvy communicators "can put the tools in place and the contingency plans in place to be ready for the imperfect."
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