Hello! Peruse your Monday Daily PR Brief - October 2, 2023
Read some of today's best PR and Comms industry news clips:
Communications 3.0: Nuance Is The Key Ingredient (Forbes - October 2, 2023)
It's Taylor Swift's world and we're just living in it (Axios - October 1, 2023)
PR Agencies Struggle to Win New Business in 2023 (O'Dwyer's - September 29, 2023)
What PR pros should know about the newest generation of journalists (PR Daily - September 29, 2023)
Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI's impact, but most are optimistic (Agility PR Solutions - October 2, 2023)
Use a 'rolling thunder strategy' to build your professional profile in the media (Influence (UK) - September 27, 2023)
The Great Media Shift (Axia Public Relations - October 1, 2023)
The Ultimate PR Girl Boss: Robyn DelMonte (Culpwrit - October 1, 2023)
The powerful comms combo between strategy and creativity (Firefly Communications - September 28, 2023)
ChatGPT PR: Brands Continue to Look to Implement Generative AI Tools (Fischtank PR - September 29, 2023)
Why Experience Counts More Than How Long Something Takes (HMA Public Relations - September 29, 2023)
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Summary Section:
Communications 3.0: Nuance Is The Key Ingredient
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes - October 2, 2023
There is one ingredient that has made, and will continue to make, professional communicators valuable occupants of the proverbial seat at the table: nuance.
It's Taylor Swift's world and we're just living in it
By Eleanor Hawkins
Axios - October 1, 2023
wift has so much influence, clout and engagement for a reason. She has won over the trust of her fandom — referred to as Swifties — through authentic and direct communication across social media and through fan experiences.
PR Agencies Struggle to Win New Business in 2023
By Jon Gingerich
O'Dwyer's - September 29, 2023
RSW's annual report surveyed executives at marketing services firms and PR agencies in an attempt to take the temperature on industry trends and challenges as well as to gain insight regarding how business efforts have fared this year.
What PR pros should know about the newest generation of journalists
By Allison Carter
PR Daily - September 29, 2023
You're probably giving plenty of thought on how you will reach Gen Z consumers as this demographic, ages 11-26, begins to change the marketplace and workforce. But have you spent the same amount of time considering how to best reach Gen Z journalists?
Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI's impact, but most are optimistic
By Richard Carufel
Agility PR Solutions - October 2, 2023
It's not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget finds that the next generation of journalists remains optimistic about the future of their profession, with a decisive majority (72 percent) holding a positive outlook for journalism.
Use a 'rolling thunder strategy' to build your professional profile in the media
By Trevor Young
Influence (UK) - September 27, 2023
It's a waste of time becoming a 'one-hit media wonder' – the goal is to build your media presence in a thoughtful and purposeful way so that it contributes positively to your brand and your business.
The Great Media Shift
By Jason Mudd
Axia Public Relations - October 1, 2023
Learn how consumer media habits have changed during the 2023 Hollywood writer's strike, the current demographics and usages of Snapchat, and more.
The Ultimate PR Girl Boss: Robyn DelMonte
Culpwrit - October 1, 2023
Who is the woman behind @GirlBossTown? Robyn DelMonte is the self-proclaimed “internet’s agent,” and she does it all within the scope of her preferred social media platform, TikTok. A content creator and social media influencer, DelMonte is a leading public relations professional, yet until recently, she did it all for free.
The powerful comms combo between strategy and creativity
By Charlotte Stoel
Firefly Communications - September 28, 2023
As communications professionals, our work requires both strategic thinking and creativity in a world where so many have something to say.
ChatGPT PR: Brands Continue to Look to Implement Generative AI Tools
Fischtank PR - September 29, 2023
Generative AI continues to be all the rage, as evidenced by the amount of ChatGPT PR stories published each week. As debates continue over generative AI tools and whether they are good for the enterprise (automation, efficiency, etc.) or bad (replacing jobs, losing human element) one thing is clear – we'll only continue to see more efforts poured into ChatGPT PR as brands seek to showcase their respective viewpoints on the future of the technology within business. Below are just a few of the more intriguing conversations we've seen of late.
Why Experience Counts More Than How Long Something Takes
By Abbie Fink
HMA Public Relations - September 29, 2023
Experience counts! Discover why some are saying goodbye to hourly billing and taking a different approach that emphasizes the value of our work in this blog post from Abbie Fink following a recent webinar hosted by Public Relations Global Network.
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