Please enjoy today's Daily PR Brief! - October 5, 2023

Oct 05, 2023

Read some of today's best PR and Comms industry news clips:

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Summary Section:

Lyft deploys rapid response communications to return missing cat to Austin-based rider
By Eleanor Hawkins
Axios - October 5, 2023
Social media platforms remain a key listening tool for brands and an effective channel when responding to crises or issues as they unfold.

How to Build Partnerships That Amplify Your Impact
By Cecily N. Dumas
O'Dwyer's - October 5, 2023
When faced with a barrage of messaging, the information source becomes a cue we use to determine whether to believe and give weight to what we are being told. This is just one reason that engaging trusted voices and organizations is critical to the success of health communications programs.

AI for communicators: What's new and what matters
By Allison Carter
PR Daily - October 5, 2023
It was the best of times, it was the worst of times for AI. New tools are being rolled out to make life easier for us all. It could be so great, we could get down to a 3.5 day workweek! But this week also brings us serious concerns about AI's role in creating deepfakes, perpetrating colorism and more.

Multicultural Communications Next Uncharted Territory: Artificial Intelligence (AI)
By Yesenia Reinoso
PRNEWS - October 5, 2023
When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.

Ubisoft wins daftest PR stunt of the year by jamming the latest Assassin's Creed game into some poor bird's beak
By Rich Stanton
PC Gamer - October 5, 2023
Ubisoft has excelled itself with the PR for Assassin's Creed Mirage, coming up with one of the daftest PR stunts I've ever seen and, yes, I'm writing about it so it worked. Forget people in vans with parcels. What the gamers need, you see, is a bird of prey delivering the latest hotness straight to their door.

S&T Live Recap: Leadership Takeaways From Ken Jacobs
PRsay - October 5, 2023
After working in public relations for more than 25 years and then becoming a leadership consultant and trainer, Ken Jacobs knows that the PR profession often promotes people into management and leadership "because they're good at PR, they're good with media, they're good with clients and new biz. But leadership is a different set of skills."

Successfully Integrating AI To Address Burnout And Enhance Efficiency
By Jorge Lukowski, Global Director of Marketing and Communications at NEORIS
Forbes - October 5, 2023
The integration of AI into the workplace is a double-edged sword that, when wielded thoughtfully, can greatly enhance productivity and promote employee well-being.

PR Stunt Watch: Winnie the Pooh, toilet paper and not giving a crap
By Mark Perkins
PRmoment (UK) - October 5, 2023
Take something heart-warming, wholesome, much loved and nostalgic. And then f*ck with it. Forgive the expletive, but certainly where I come from that's the technical term. It's a creative technique that, when executed properly, is a smart disruptive route to create emotional impact.

Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership
By Richard Carufel
Agility PR Solutions - October 4, 2023
Business leaders are dealing with unprecedented challenges in the post-pandemic world—struggling to manage a workforce that would rather be home, grappling with the heightened expectations of employees, including a rebellious sector of young and often entitled new recruits, and striving to meet the many Purpose mandates of all stakeholders. Throw in an unstable economic business landscape where the weight of every decision can be life or death, and you have even the most accomplished leaders second guessing their own every move.

Greenwashing News: A Roundup
By Veronica Riga and Bianca Roque
FischTank PR - October 4, 2023
"Greenwashing" – is the process of a company deceiving the public by representing products and services as more sustainable and environmentally friendly than are to make more sales. This topic is relevant more than ever as recent media covers growing environmental and climate concerns.

How is a Media Win Like a TikTok Trend?
By Alison Bailin
HMA Public Relations - October 5, 2023
Similar to a TikTok trend, media wins should be showcased on all relevant platforms. Alison Bailin shares how to amplify your media placement!

How can you make newsjacking part of your comms strategy?
Media First (UK) - October 5, 2023
Should newsjacking be part of your comms strategy? How can you do it well? Find out what a current working journalist and PR boss think.

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Daily PR Brief

Please enjoy today's Daily PR Brief! - October 5, 2023

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