Take a look at your Friday Daily PR Brief! - October 6, 2023
Read some of today's best PR and Comms industry news clips:
Communication lessons from X CEO Linda Yaccarino's Code appearance (Axios - October 5, 2023)
Experience As A Superpower: Why You Should Create A Team With Seasoned Employees To Build Your Business (Forbes - October 6, 2023)
Elon Musk's secret PR machine at X (Fortune - October 6, 2023)
The Age of Intelligent Engagement (O'Dwyer's - October 6, 2023)
Developing Your Stakeholders as Trusted Sources (PRNEWS - October 6, 2023)
Consumer Feedback in Development & PR Strategy (5WPR - October 6, 2023)
What do you need to study to get into PR? (and do you need a degree?) (PRmoment (UK) - October 4, 2023)
Trust, risk and resilience: How can we combat the global crisis of confidence? (CIPR Crisis Comms - October 5, 2023)
frankly… Episode 29: You're Probably Using Social Media Wrong (Franco - October 5, 2023) (podcast )
Study: CCOs Are Doing More With Less (PRovoke Media (UK) - October 5, 2023)
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Summary Section:
Communication lessons from X CEO Linda Yaccarino's Code appearance
By Eleanor Hawkins
Axios - October 5, 2023
Communication professionals are in a tizzy gaming out how they would've responded if they were flacking for X CEO Linda Yaccarino after her flubbed interview at last week's Code Conference.
Experience As A Superpower: Why You Should Create A Team With Seasoned Employees To Build Your Business
By Kerry Allen
Forbes - October 6, 2023
As businesses strive to remain competitive, adaptable, diverse and inclusive, harnessing the power of experience can be a game changer.
Elon Musk's secret PR machine at X
By Kylie Robison
Fortune - October 6, 2023
Elon Musk loves to bash "legacy media," literally flinging digital poop at journalists. Behind the scenes though, Musk's X company reaches out to media outlets, seeking positive coverage of its announcements.
The Age of Intelligent Engagement
By Nimesh Davé
O'Dwyer's - October 6, 2023
How should communicators prepare for this shift? Here are some factors to consider to help PR and IR pros keep up with the pace of business and more accurately demonstrate impact in the Age of Intelligent Engagement.
Developing Your Stakeholders as Trusted Sources
By Nicole Schuman
PRNEWS - October 6, 2023
Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media.
Consumer Feedback in Development & PR Strategy
5WPR - October 6, 2023
Discover the ways that businesses can utilize consumer feedback to enhance their product development process and public relations strategies.
What do you need to study to get into PR? (and do you need a degree?)
By Daney Parker
PRmoment (UK) - October 4, 2023
We asked PR recruiters which degrees subjects are most useful for a career in PR, and to what extent a degree is necessary.
Trust, risk and resilience: How can we combat the global crisis of confidence?
By Rod Cartwright
CIPR Crisis Comms - October 5, 2023
From Brexit, the COVID-19 pandemic and Russia’s invasion of Ukraine, to energy price hikes, global hyperinflation and the cost of living crisis, it’s almost as if Murphy’s Law – that if anything can go wrong, it will go wrong – has somehow become engrained. Rod Cartwright shares 10 practical ways to manage risk, build trust and enhance resilience.
frankly… Episode 29: You're Probably Using Social Media Wrong (podcast)
By Caitlyn Wolter
Franco - October 5, 2023
Rachel and Dan talk shifting social media strategy and measuring success with Arik Hanson, principal of Arik Hanson Social Media.
Study: CCOs Are Doing More With Less
By Diana Marszalek
PRovoke Media (UK) - October 5, 2023
Edelman's 2023 Future of Corporate Communications study found CCOs are acting as strategic advisors on a range of issues, including matters unrelated to comms.
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