Good Monday! Read today's Daily PR Brief - October 9, 2023
Read some of today's best PR and Comms industry news clips:
PR & Marketing Lessons from Coach Prime (PRNEWS - October 9, 2023)
Comms agencies say landing new business has become harder in 2023: New research examines today's struggles and areas of improvement (Agility PR Solutions - October 9, 2023)
How Sophie Turner won the PR battle against Joe Jonas in divorce (NBC News - October 6, 2023)
Three Sectors Shaping the Healthcare Media Landscape (O'Dwyer's - October 9, 2023)
Comms anonymous: Workplace horror stories to keep you up at night (PR Daily - October 9, 2023)
How to Safely Integrate Generative AI into Your Communication Workflow (Institute for Public Relations - October 6, 2023)
Executive Leadership: Shifting Focus from Outside to Inside (PRsay - October 9, 2023)
The Critical Role Of Reputation Management (Forbes - October 9, 2023)
Good and Bad PR: Oh MG! Bad week for the car maker and the Government has some dodgy moments too (PRmoment (UK) - October 5, 2023)
Communications is not communication: Why terminology matters in PR (Axia Public Relations - October 8, 2023)
X, Moral Bankruptcy, and the Business of Hate (Neville Hobson - October 8, 2023)
PRovoke Industry Survey: How Has 2023 Unfolded For You? (PRovoke Media - October 9, 2023)
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Summary Section:
PR & Marketing Lessons from Coach Prime
By José Suárez
PRNEWS - October 9, 2023
A good sports game can tug at any fan's heartstrings, but a great marketing strategy can conquer the world. Combined, they perfectly illustrate Deion Sanders' vision for a new football coach archetype that's taken the sports industry by storm. Sanders has been serving as the head football coach at the University of Colorado Boulder since December 2022. In the ten months that followed, he guided the team through an inspiring "Cinderella story" resurrection journey that is paying off in spades both on the field and on the front pages.
Comms agencies say landing new business has become harder in 2023: New research examines today's struggles and areas of improvement
By Richard Carufel
Agility PR Solutions - October 9, 2023
The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing agencies. The annual study reports unprecedented challenges, and sheds light on key statistics emphasizing the uphill battle agencies have faced so far in 2023.
How Sophie Turner won the PR battle against Joe Jonas in divorce
By Kat Tenbarge
NBC News - October 6, 2023
In the battle of public perception, Sophie Turner appears to have bested Joe Jonas in their highly publicized divorce proceedings, a review of social media activity has found. A review of viral TikTok and X posts about the situation found that the large majority of online content made about the divorce is outwardly supportive of Turner.
Three Sectors Shaping the Healthcare Media Landscape
By Nicole Das
O'Dwyer's - October 9, 2023
For those of us who live and breathe healthcare PR, we know this past year has been a rollercoaster. From major developments in healthcare policy to evolving payment models to the explosion of generative AI, these moments in time have created a crowded news cycle, keeping us on our toes and challenging us to get creative. As PR practitioners, we've seen the growing emphasis on diversity and inclusion in media, which is reflective of a larger societal push for representation and equitable opportunities. This is also an important narrative in healthcare.
Comms anonymous: Workplace horror stories to keep you up at night
By Jess Zafarris
PR Daily - October 9, 2023
Comms professionals are master diplomats, crafting legal-approved, perfectly tailored, brand-honed messaging that balances the priorities of executives, managers, employees and external audiences alike. As a result, you often don't hear much about the horrors that lurk behind the scenes, the complex interpersonal twists among stakeholders, and the frightening uncertainty that can stand in the way of results. That's why we've asked communicators to spill their tea — in secret — via an anonymous form (and we're hoping you will too).
How to Safely Integrate Generative AI into Your Communication Workflow
By James Holland
Institute for Public Relations - October 6, 2023
Generative AI tools like ChatGPT and Claude AI have caused a flutter of cautious optimism amongst communications professionals. Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one. But research suggests it's wise to proceed with caution.
Executive Leadership: Shifting Focus from Outside to Inside
By M.J. Clark
PRsay - October 9, 2023
So how do we become more authentic leaders? Authenticity begins with self-awareness, truly the cornerstone of emotional intelligence. To become more self-aware, we need to be able to identify our emotions and recognize the thoughts we have about those emotions.
The Critical Role Of Reputation Management
By Jules Herd, Managing Director of Five in a Boat
Forbes - October 9, 2023
Here, I'd like to delve into the importance of having a robust reputation management plan and why. As a communications expert whose company is frequently hired by brands and individuals to manage their reputations, I believe it's crucial to enforce the concept of affording everyone the opportunity for a fair assessment.
Good and Bad PR: Oh MG! Bad week for the car maker and the Government has some dodgy moments too
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) - October 5, 2023
The fact I find myself writing this at 10pm at night (to my long-suffering column editor Daney, I apologise) tells you all you need to know about how deep into the pre-Christmas crazy season everyone in the media world is right now. Let's get about it and start handing out the wins and losses of the week.
Communications is not communication: Why terminology matters in PR
By Lindsey Chastain
Axia Public Relations - October 8, 2023
Though the difference between "communication" and "communications" is only one letter, these two terms have distinct meanings in strategic public relations. Understanding when to use each term is critical for PR professionals, as misusing these words can undermine carefully crafted messaging strategies.
X, Moral Bankruptcy, and the Business of Hate
Neville Hobson - October 8, 2023
An opinion article by Dave Lee published on Bloomberg on 5 October has ignited a conversation about the ethical implications of using X, Elon Musk's social media platform, formerly known as Twitter.
PRovoke Industry Survey: How Has 2023 Unfolded For You?
By Arun Sudhaman
PRovoke Media - October 9, 2023
Take a 60-second survey to help us understand how this year has turned out for PR agencies and in-house communications teams worldwide.
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